Engagement/Lifecycle Marketing

Community Engagement
Team Lead: Mary Colvig	Mailing List: rainbow-unicorns@mozilla.com
Empower and grow our overall community, from users to core volunteers, to not only use Firefox and Mozilla products, but to advocate and promote, and actively participate in Mozilla.

Charter

The Community Engagement team helps grow and empower our overall community from users to core volunteers, to not only use Firefox and Mozilla products, but to advocate and promote, and actively participate in Mozilla. We start by creating 1:1 relationships through our communication channels with our users and prospective volunteers. From there, we educate people on how to get the most from their online experience through our products as well as how to participate in Mozilla and spread the word. We also actively foster and support a base of advocates who amplify and scale our overall engagement efforts and Mozilla volunteer leaders. To do this, we offer our broad community the tools and opportunities to take part at each level of engagement from user to core contributor and leader. While we don’t have the deep pockets of our competitors, we have a public benefit mission and the potential for massive scale with our 100s of millions of users, supporters and contributors.

Team Roster

Name	Contact	Location	Role
Winston Bowden	wbowden	SF, California, US	Relationship Development manager (Social Media, Email Engagement, Snippet, SMS)
Carmen Collins	ccollins	Jacksonville, FL, US	Content/Editorial Engagement, Writer
Mary Colvig	mary@mozilla.com	California, US	Director, Contributor Engagement
Jess Davis	jdavis	Mt View, US	Email Coordination, get them live perfect every time!
Gen Kanai	gen@mozilla.com	Tokyo, Japan	Community Manager (Asia)
Brian King	bking@mozilla.com	Raka, Slovenia	Community Manager (Europe)
Katherine Naszradi	knaszradi@mozilla.com	California, US	Community Engagement Coordinator
Chelsea Novak	cnovak	Toronto, CA	Affiliates Program, Acquisition & Retention Campaigns
Pierros Papadeas	ppapadeas@mozilla.com	Berlin, Germany	Community Architect
William Quiviger	wquiviger@mozilla.com	Paris, France	Community Manager (EMEA)
William Reynolds	williamr	SF, California, US	Social Media - Facebook and Twitter, Engagement campaigns

Core Functional Areas

Relationship development

We build direct relationships with our users, advocates and volunteers by identifying their particular needs and aligning them with the appropriate communications, education and opportunities to solidify, and grow, their relationship with Mozilla. This includes our newsletter and social media programs, our Get Involved page, and the scores of events that take place globally.

Advocacy and Activation

We activate and foster a base of advocates with tools and opportunities based on their interest and level of engagement with Mozilla. These advocates amplify and scale our overall engagement efforts through programs like Mozilla Reps, Affilates, and word-of-mouth marketing campaigns that enable volunteer-driven global campaigns.

Community Leadership

We identify and provide opportunities for contributors to lead and have a voice within the Mozilla organization. We also provide leadership support to our community leaders to ensure they can accomplish their endeavors regionally and globally. We do this namely through our Mozilla Reps and MozCamps programs, and in conjunction with the People Team and the Office of the Chair.

Underlining Supporting Programs (spans all three core areas)

• Regional Community Management
• Mozilla Reps and Student Reps
• Community Tools and Mozillians
• MozCamps, and Gear and Recognition

Get In Touch

Email, IRC and Forums

• Team alias: rainbow-unicorns at mozilla dot com

• Relevant IRC Channels: #mozillians and #marketing and #remo

• Relevant forums: Mozillians forum and Marketing forum