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| | <section begin=summary />{{RoadmapSummary |
| <div style="width: 80%; border: thin dotted #aaa; padding: 10px; background-color: #FCF6CF">
| | |icon=Mozilla webmaker logo-icon.png |
| '''DRAFT January 10, 2012: Please do not edit this page without permission. Your feedback and comments are welcomed on the [https://groups.google.com/forum/#!forum/mozilla.webmaker Webmaker mailing list].'''</div>
| | |pagelocation=Webmaker/2013plans |
| <br> | | |pagetitle=Webmaker 2013 Plans |
| == Context == | | |owner=Mozilla Foundation |
| <br>
| | |updated=Feb 4, 2013 |
| Vision: '''A generation of webmakers'''.
| | |description=Building a generation of webmakers. Feedback and comments welcome on the [https://groups.google.com/forum/#!forum/mozilla.webmaker Webmaker mailing list] |
| | }}<section end=summary /> |
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| <b>Long term goal</b>: Move tens of millions of people from ''using'' the web to ''making'' the web. These people understand, expect and delight in the creative and technical freedoms that only open technology can offer.
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| <b>Core assumption</b>: For this to happen, many more people need to learn how the web works -- technically and culturally. Making things on the web is the best and fastest way to learn how the web works.
| | == Roadmaps == |
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| <b>Architecture</b>: We need products and a movement that accelerate this learning. We will build both.
| | Webmaker 2013 has three major product elements. Here are their roadmaps: |
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| == Product ==
| | * [https://wiki.mozilla.org/Webmaker/Roadmap <b>Webmaker Tools and Content</b>] ''lead: Brett Gaylor'' |
| <br> | | * <b>[https://wiki.mozilla.org/Webmaker/Badges/Roadmap Webmaker Badges]</b> ''lead: Erin Knight'' |
| <b>Rocket</b>: Apps that make '''web pages that move: videos, slideshows, etc. Combining content and code from across the web.''' The tools solve a problem: they make it way easier than it is today to mix your phone, web and social media content together into a compelling, moving collage that you can share with friends. Also, the content that pops out the other end is magnetic, edgy, useful, new. It looks unlike anything people are making today because it's made by combining real, live and, sometimes, constantly changing content from across the web. People will love this stuff. And no one else has it (yet). | | * <b>[https://wiki.mozilla.org/Webmaker/Mentor/Roadmap Webmaker Mentor Community]</b> ''lead: Chris Lawrence'' |
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| <b>Payload</b>: Ultimately, this gets people to expect '''a remix button for everything.''' People start by making videos, slideshows, etc. that could only be made with the open technology of web. The videos, etc. pull material via URLs + APIs. They pull from your phone, your social networks, everywhere. They make it easy to see, edit and drop in code. Over time, people realize Webmaker content is remixable, "view source-able," and can change as the web changes. Also, '''the tools and content you make show you how the web works as you make things'''. There are 'remix' and 'how to' buttons on every piece of content created using Webmaker tools.
| | == Context == |
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| == Movement == | |
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| <b>Community</b>: '''A global community of makers and mentors excited to show people what you can do using the creative and technical freedoms of the web''' (and open tech in general). They use open tech and a maker attitude to teach everything from art to science to citizenship. Sometimes, they use Webmaker tools. Sometimes they use Scratch. Sometimes they hack with toys and hardware from the junkyard. And everything in between.
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| <b>Meme</b>: Webmaker ties into the bigger maker movement explicitly. We want to both fuel and draft in the wind of the bigger movement, much as Firefox did with open source.
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| == Audience ==
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| '''Makers:''' <b>Creative-self starters with something to say or show.</b> They already make and share content on the web -- blogs, video, slideshows, games. Or, they make things offline that they want to show online -- robots, models, drawings, Makie dolls. They like to tinker and try things. Over time, they become excited (and maybe even addicted) to the creative and technical possibilities only the open web can provide. ''This is the core audience for our tools.''
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| '''Mentors:''' <b>Enthusiastic teachers and techies who like to get other people's creative juices going using the web</b>. They already understand the creative and technical freedoms the web offers -- at least at an intuitive level. They want to use these freedoms to teach, inspire and empower (young) people. This is the core audience for our mentor community.
| | * Audience: Makers and mentors. |
| | | ** Makers (primary) are people who want to go beyond what they can do w/ normal social media. |
| '''We know we're winning if: more and more people use, expect and demand the technical and creative freedoms offered by open technologies.''' We want 5 million users, 1 million webmakers and 25,000 mentors by 2014.
| | ** Mentors (secondary) are people who want to help make webmakers by running events and teaching. |
| | | * Main changes in 2013: |
| == Main changes in 2013 ==
| | ** Lead with popular culture and remixable content. |
| | | ** Integrate well with mainstream social media. |
| * We will focus on 'animating the web'. Popcorn-powered videos, slideshows, etc. have caught people's attention. We will make these our core differentiating feature. | | ** Create a standalone Webmaker badges offering other can deploy. |
| * Thimble + Popcorn Maker + Xray Goggles will become more tightly integrated. Your Popcorn video will come wrapped in a Thimble paged editable with Goggles. | | ** Crate an enduring global mentor community, building on Hive and SCP. |
| * Webmaker.org will become a) a showcase for best content people make, and b) a jumping-off point for remixing and learning. | | * [https://wiki.mozilla.org/Webmaker/2013plans/Context Additional context] on product strategy, movement-building, audience and main changes this year |
| * As part of this, we'll make flexible gallery tools for 'me, my friends and my themes.' The galleries themselves will be highly hackable. | |
| * Also: we will start to look like a distributed social network, infecting Tumblr, Twitter, Pinterest, Facebook, etc. with remixable Webmaker content that invites you to click the remix button (and pops you out onto Webmaker.org when you do). | |
| * Hive + Code Party will merge into an ongoing global community of mentors with local roots. This will be core to the movement-building side of Webmaker.
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| == Top level 2013 goals == | | == Top level 2013 goals == |
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| * Grow Mozilla Webmaker into both '''a product that people love''' and a vibrant global community. | | * Grow Mozilla Webmaker into both '''a product that people love''' and a vibrant global community. |
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| <b>Product goals: <br></b> | | <b>Product goals: <br></b> |
| <br> | | <br> |
| In 2013, we want Mozilla Webmaker to become: | | In 2013, we want Mozilla Webmaker to become: |
| <br> | | <br> |
| * 1. a popular way to make, animate and remix web content<br> | | * 1. a popular way to make, animate and remix web content ''(content and tools)''<br> |
| * 2. that levels up your skills, craft and code as you make things<br> | | * 2. that levels up your skills, craft and code as you make things ''(badges)''<br> |
| * 3. and is powered by a global community of makers and mentors<br> | | * 3. and is powered by a global community of makers and mentors ''(mentor community)''<br> |
| <br> | | <br> |
| <b>Organizational goals:<br></b> | | <b>Organizational goals:<br></b> |
| <br> | | <br> |
| For this vision of Webmaker to succeed, MoFo needs to:<br> | | For this vision of Webmaker to succeed, MoFo needs to:<br> |
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| * 4. establish a regular flow of new product ideas and features<br> | | * 4. establish a regular flow of new product ideas and features<br> |
| * 5. create a culture of excellence (process + outcomes)<br> | | * 5. create a culture of excellence (process + outcomes)<br> |
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| 2.1 Create a complete set of Webmaker badges covering all the skills we care about<br> | | 2.1 Create a complete set of Webmaker badges covering all the skills we care about<br> |
| 2.2 Add playlists,
badge pathways and user dashboards making learning easier<br> | | 2.2 Add playlists,
badge pathways and user dashboards making learning easier<br> |
| 2.3 Build ways to encourage users to mentorship, critique, collaboration and forking<br> | | 2.3 Build ways to encourage users to mentor, critique, collaborate and fork<br> |
| 2.4 Work with partners to build our tools and badges into their sites<br> | | 2.4 Create a Webmaker badges standard / API that any site can easily deploy<br> |
| 2.5 Add JavaScript to Webmaker to help people learn more advanced web skills<br>
| | 2.5 Work with partners to build our tools and badges into their sites<br> |
| <br> | | <br> |
| Metric: # of badges<br> | | Metric: # of badges<br> |
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| <br> | | <br> |
| Metric: ratio of restricted to unrestricted funds<br> | | Metric: ratio of restricted to unrestricted funds<br> |
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| ==Planning Schedule==
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| *'''Nov 20''': Outline process / top goals on Webmaker call
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| *'''Nov 21''': Call with expanded management team
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| * '''Nov 26''': 1st review of straw man budget
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| * '''Nov 27-28''': Management team work sprint (Toronto)
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| * '''Nov 30''': Updated goals / key hires added to budget / 2nd budget review
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| * '''Dec 4 ''': Share proposed plans w/ Webmaker call for feedback
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| * '''Dec 5''': Lock board presentation content re: goals and budget
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| ** Detailed Webmaker product vision document being developed in parallel
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| * '''Dec 10''': Ship strategy deck and budget to board
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| * '''Dec 12''': Board meeting
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| * '''Dec 18''': Share outcomes of board meeting on Webmaker call, refine roadmaps
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