Mobile/Projects/AMO and Marketplace discoverability: Difference between revisions

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== Goals ==
== Goals ==
Surface and promote AMO & the Firefox Marketplace in ways that are genuinely useful to the user, and not intrusive or annoying.  Figure out how to help users find add-ons and web applications that will augment their online lives and deepen their attachment to Firefox through increased personalization and customization.
Surface and promote AMO & the Firefox Marketplace in ways that are genuinely useful to the user, and not intrusive or annoying.  Figure out how to help users find add-ons and web applications that will augment their online lives and deepen their attachment to Firefox through increased personalization and customization.
=== Some brainstorming... ===
* mine client-side browser history - if there is significant traffic to a site that has an add-on and/or web app, promote those addons/webapps to the user
* use dynamic snippets to promote AMO & Marketplace (obv)
* create an API or something that allows sites that have add-ons or webapps to promote those to Firefox users when users are on their site...something unobtrusive, akin to= the "search engine icon glow".  What could this be?  Infobar is too obtrusive.
* push announcements about updates for installed add-ons?
* promote add-ons/webapps through FHR?
* standard marketing stuff -- newsletters, etc.
* add a "Marketplace" pane to about:home on Fennec (alongside or as part of the "Add-ons" pane)?


== Specifications ==
== Specifications ==

Revision as of 16:01, 14 June 2013

Tracking

tbd

Goals

Surface and promote AMO & the Firefox Marketplace in ways that are genuinely useful to the user, and not intrusive or annoying. Figure out how to help users find add-ons and web applications that will augment their online lives and deepen their attachment to Firefox through increased personalization and customization.

Some brainstorming...

  • mine client-side browser history - if there is significant traffic to a site that has an add-on and/or web app, promote those addons/webapps to the user
  • use dynamic snippets to promote AMO & Marketplace (obv)
  • create an API or something that allows sites that have add-ons or webapps to promote those to Firefox users when users are on their site...something unobtrusive, akin to= the "search engine icon glow". What could this be? Infobar is too obtrusive.
  • push announcements about updates for installed add-ons?
  • promote add-ons/webapps through FHR?
  • standard marketing stuff -- newsletters, etc.
  • add a "Marketplace" pane to about:home on Fennec (alongside or as part of the "Add-ons" pane)?

Specifications

tbd

User stories

tbd

UX design

tbd

Quality criteria

tbd

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