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| = Common Questions and Answers =
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| A quick explanation: this page started as a guide to common web analytics questions and answers and proved so handy it's scope quickly evolved. I then moved it from the intranet "metrics" domain to this vanity URL within the public Wiki. We'll see how this page evolved further, but for now, it'll serve as a quick reference to all the common questions and answers I receive here at Mozilla.
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| === <br>Q: How much traffic does X page get? ===
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| A:
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| 1. Click here: [https://insight.webtrends.com/ https://insight.webtrends.com/] or try skipping to the page report [https://insight.webtrends.com/profiles/iYnXY97G3L6/reports/18d039ae036 here]
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| 2. Select the profile your page lives in ("Mozilla.com" for most, "Product Pages" for What's New and First Run)
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| 3. At the bottom of that page select the "Pages" report
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| 4. Find your page in the list, or search for it using the search bar on the right
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| 5. Note the timeframe - it's best to look at 1 month of data at one time. Also note that the Mozilla.com profile takes a 50% sample, so don't forget to double your data! The Product Pages take a 5% sample, so x20 your data.<br><br>
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| === Q: How many downloads/how much traffic did my program get?<br> ===
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| A:<br>
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| 1. Click here: https://insight.webtrends.com/<br>
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| 2. Click on the "Mozilla.com (50% Sample)" profile<br>
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| 3. Scroll down and select the Campaign Conversions report<br>
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| 4. Find your program. If you can't, try searching for it's name. Click on the "Campaign" Drilldowns to see all the campaigns going at one time.
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| 5. Downloads will be under the "Firefox Downloads" column. Note this is for all versions of Fx. Done!
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| === Q: What's our download conversion?<br> ===
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| A: <br>
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| 1. Within the Mozilla.com profile select the "Homepage Version /en-US/firefox/new/" report. <br>
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| or<br>
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| 1. Open the older On Demand Dashboard here: https://ondemandui.webtrends.com<br>
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| 2. Under "Site Design" select "Single Level Paths" and then "Single Level Paths Forward"
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| 3. Find the landing page you're interested in and see what % of those visitors end up on /products/download, our which is the page that people get on mozilla.com after they hit the "download" button. Does not apply to mozilla-europe site.
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| Note: Option one shows only entry page visits that end up downloading. Option two shows all visitors who hit a page, then download, regardless of where they started their session.
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| === Q: How much traffic is What's New or First Run sending my marketing campaign? ===
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| A: To view referral traffic from our Product Pages, check the profile of the website your promo is sending people to. For example, if there is a promo for Aurora on the What's New page, you'd check the (Mozilla.com 50% sample), which is where the Aurora promo points to.
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| Within that report view the "Referral by Page URL" report. Find the page your promo is pointing to (in this example it goes to the /channel page), and then click on that page to see it's referring traffic.
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| === Q: What Promos will be showing where, when on Mozilla.com? ===
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| A: There are a couple of handy schedules you can check to get these details. <br>
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| '''What's New: '''Check the [https://docs.google.com/present/edit?id=0AVVEC0HkUTbhZGc0azNyZ2tfMTIxM3RxbnpxcA&hl=en_US&authkey=CPLz4dED What's New Schedule]. <br>
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| '''The First Run:''' page is changed less often and usually has a smaller version of whatever is within the main promo spot on What's New. <br> '''Snippet Content: '''[https://spreadsheets0.google.com/spreadsheet/ccc?authkey=CKf78aIN&hl=en_US&key=t4xF9zp8p0crac4dxtegrtg&hl=en_US&authkey=CKf78aIN#gid=0 See this] for snippet content. <br>
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| '''Other Mozilla.com Site Content:''' Meaning the Fx user landing page and the download complete page. These pages are usually used to support major engagement launches. For campaigns like that, 1-off specs are created. Contact the program owner and they can provide you that link and/or other details. <br>
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| === Q: How do can I track my Engagement campaign? <br> ===
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| A: If you plan to use webtrends tracking codes on your campaigns on even a semi-regular basis, you'll want to know how to track your campaigns in order to measure the affect they have. To learn how to do so, please setup a 1 hour meeting with me. It's best to do this face-to-face. <br>
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| === Q: How do I use Webtrends?<br> ===
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| A: I'd be happy to give you a Webtrends walk-through! Please setup a 1 hour meeting with me. It's best to do this face-to-face. <br>
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| === Q. How do I get my new snippet live? ===
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| A. See this [https://intranet.mozilla.org/Marketing/StartPageSnippets#Updating_Snippets_Through_The_Snippet_Service guide].
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| === Q. How do I get my new site content or campaign live? ===
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| A. See this [https://wiki.mozilla.org/Engagement/Websites/Firefox/Webteam/Content guide].
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