Mobile/Projects/AMO and Marketplace discoverability: Difference between revisions

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== Tracking ==
== Tracking ==
tbd
<onlyinclude>
<bugzilla>
{
"id": "722902, 880281"
}
</bugzilla>
</onlyinclude>


== Goals ==
== Goals ==

Revision as of 21:25, 29 August 2013

Tracking

Full Query
ID Summary Priority Status
722902 Make AMO more discoverable in the browser P2 RESOLVED
880281 Make Marketplace more discoverable in about:apps -- VERIFIED

2 Total; 0 Open (0%); 1 Resolved (50%); 1 Verified (50%);


Goals

Surface and promote AMO & the Firefox Marketplace in ways that are genuinely useful to the user, and not intrusive or annoying. Figure out how to help users find add-ons and web applications that will augment their online lives and deepen their attachment to Firefox through increased personalization and customization.

Some brainstorming...

  • mine client-side browser history - if there is significant traffic to a site that has an add-on and/or web app, promote those addons/webapps to the user
  • use dynamic snippets to promote AMO & Marketplace (obv)
  • create an API or something that allows sites that have add-ons or webapps to promote those to Firefox users when users are on their site...something unobtrusive, akin to= the "search engine icon glow". What could this be? Infobar is too obtrusive.
  • push announcements about updates for installed add-ons?
  • promote add-ons/webapps through FHR?
  • standard marketing stuff -- newsletters, etc.
  • add a "Marketplace" pane to about:home on Fennec (alongside or as part of the "Add-ons" pane)?

Specifications

tbd

User stories

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UX design

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Quality criteria

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