Mobile/Projects/AMO and Marketplace discoverability: Difference between revisions

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Confirmed users, Bureaucrats and Sysops emeriti

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 == Tracking ==
-tbd
+<onlyinclude>
+<bugzilla>
+{
+ "id": "722902, 880281"
+}
+</bugzilla>
+</onlyinclude>
 == Goals ==
-Surface and promote AMO & the Firefox Marketplace in ways that are genuinely useful to the user, and not intrusive or annoying.  Figure out how to help users find add-ons and web applications that will augment their online lives and deepen their attachment to Firefox through increased personalization and customization.
+=== Phase 1: target Fx 26 ===
+* Ensure the UI is simple and easy to follow to enter the Marketplace and AMO with little modification to the current 'Tools -> ' screens
+* The intent is to intuitively let people know that pressing the associated icon gets them to the repository of content they may be looking for
+* NO additional promotional events are to take place
+* NO Marketplace visibility will be shown in the new 'Settings -> Customize' menu
+=== Phase 2: target TBD ===
+* Surface and promote AMO & the Firefox Marketplace in ways that are genuinely useful to the user, and not intrusive or annoying
+* Figure out how to help users find add-ons and web applications that will augment their online lives and deepen their attachment to Firefox through increased personalization and customization.
+* Dependent on a solid WebApp Experience (see the [[Mobile/Projects/Application management | WebApp experience]] project page for more details)
 == Specifications ==
-tbd
+=== Phase 1: target Fx 26 ===
+* AMO discoverability
+** Following Tools -> Add-ons, add text that points the user to the AMO so it is obvious what a user needs to do in order to enter the AMO (whether an add-on is already installed or not)
+** Ensure the correct AMO icon is used (puzzle piece)
+* Marketplace discoverability
+** Following Tools -> Apps, add text that points the user to the Marketplace so it is obvious what a user needs to do in order to enter the Marketplace for apps (whether an app is already installed or not)
+** Ensure the correct Marketplace icon is used (shopping bag)
+=== Phase 2: target TBD ===
+Brainstorming ONLY:
+* mine client-side browser history - if there is significant traffic to a site that has an add-on and/or web app, promote those addons/webapps to the user
+* use dynamic snippets to promote AMO & Marketplace (obv)
+* create an API or something that allows sites that have add-ons or webapps to promote those to Firefox users when users are on their site...something unobtrusive, akin to= the "search engine icon glow".  What could this be?  Infobar is too obtrusive.
+* push announcements about updates for installed add-ons?
+* promote add-ons/webapps through FHR?
+* standard marketing stuff -- newsletters, etc.
+* add a "Marketplace" pane to about:home on Fennec (alongside or as part of the "Add-ons" pane)?
 == User stories ==
-tbd
+=== Phase 1: target Fx 26 ===
+* As a user, I don't want to be confused or guess on what to press or where to go when I want to browse more add-ons after going to Tools -> Add-ons.
+* As a user, I don't want to be confused or guess on what to press or where to go when I want to browse more apps after going to Tools -> Apps.
+* As a product manager, I want to ensure we are doing the minimum to ensure a less confusing discoverability experience without heavily promoting Marketplace until the full WebApp experience is stood up.
 == UX design ==
-tbd
+=== Phase 1: target Fx 26 ===
+* AMO design and assets are included in the AMO bug - see tracker above
+* Marketplace design and assets are (will be!) included in the Marketplace bug - see tracker above
 == Quality criteria ==
-tbd
+# All specifications are met
+# All user stories are satisfied