Engagement/Lifecycle Marketing

Community Engagement
Team Lead: Mary Colvig	Mailing List: rainbow-unicorns at mozilla.com
Empower and grow our overall community, from users to core volunteers, to not only use Firefox and Mozilla products, but to advocate and promote, and actively participate in Mozilla.

Charter

The Community Engagement team helps grow and empower our overall community from users to core volunteers, to not only use Firefox and Mozilla products, but to advocate and promote, and actively participate in Mozilla. We start by creating 1:1 relationships through our communication channels with our users and prospective volunteers. From there, we educate people on how to get the most from their online experience through our products as well as how to participate in Mozilla and spread the word. We also actively foster and support a base of advocates who amplify and scale our overall engagement efforts and Mozilla volunteer leaders. To do this, we offer our broad community the tools and opportunities to take part at each level of engagement from user to core contributor and leader. While we don’t have the deep pockets of our competitors, we have a public benefit mission and the potential for massive scale with our 100s of millions of users, supporters and contributors.

Team Roster

Name	Contact	Location	Role
Jennifer Balaco	jbalaco [at] mozilla.com	San Francisco, CA, US	Gear + Creative Team project management
Winston Bowden	wbowden [at] mozilla.com	Raleigh, NC, US	User Engagement manager (Social Media, Email Engagement, Snippet, SMS)
Jean Collings	jcollings [at] mozilla.com	San Francisco, CA, US	Online Marketing Manager
Mary Colvig	mary [at] mozilla.com	San Francisco, CA, US	Director, Contributor Engagement
Jess Davis	jdavis [at] mozilla.com	Mountain View, CA, US	Email Marketing Manager, get them live perfect every time!
Gen Kanai	gen [at] mozilla.com	Tokyo, Japan	Community Manager (Asia)
Brian King	bking [at] mozilla.com	Raka, Slovenia	Community Manager (Europe)
Jesse Montano	jmontano [at] mozilla.com	San Francisco, CA, US	Supporter Engagement
Guillermo Movia	gmovia [at] mozilla.com	Buenos Aires, Argentina	Community Manager (Latam)
Katherine Naszradi	knaszradi [at] mozilla.com	San Francisco, CA, US	Community Engagement Manager, Firefox Student Ambassador Program
Chelsea Novak	cnovak [at] mozilla.com	Toronto, Canada	Supporter Engagement Manager, Firefox Affiliates, Firefox OS launches & Mobilizers, Fox suit travel agent
Jessica Osorio	josorio [at] mozilla.com	Miami, FL, US	Supporter Engagement
Konstantina Papadea	kpapadea [at] mozilla.com	Athens, Greece	Mozilla Reps gear and budget keeper
William Reynolds	williamr [at] mozilla.com	SF, California, US	Product Manager, Community Tools
Michaela Thayer	mthayer [at] mozilla.com	Alexandria, VA, US	Social Media Manager
TBD	TBD	TBD	Content/Editorial Engagement, Writer

Core Functional Areas

Relationship development

We build direct relationships with our users, advocates and volunteers by identifying their particular needs and aligning them with the appropriate communications, education and opportunities to solidify, and grow, their relationship with Mozilla. This includes our newsletter and social media programs, our Get Involved page, and the scores of events that take place globally.

Advocacy and Activation

We activate and foster a base of advocates with tools and opportunities based on their interest and level of engagement with Mozilla. These advocates amplify and scale our overall engagement efforts through programs like Mozilla Reps, Affiliates, and word-of-mouth marketing campaigns that enable volunteer-driven global campaigns.

Community Leadership

We identify and provide opportunities for contributors to lead and have a voice within the Mozilla organization. We also provide leadership support to our community leaders to ensure they can accomplish their endeavors regionally and globally. We do this namely through our Mozilla Reps and MozCamps programs, and in conjunction with the People Team and the Office of the Chair.

Underlining Supporting Programs (spans all three core areas)

• Regional Community Management
• Mozilla Reps and Firefox Student Ambassadors
• Community Tools and Mozillians
• Gear and Recognition

Get In Touch

Email, IRC and Forums

• Team alias: rainbow-unicorns at mozilla dot com
  • Contributor Engagement alias: contributor-engagement at mozilla dot com

• Relevant IRC Channels: #mozillians, #marketing and #remo

• Relevant forums: Mozillians forum and Marketing forum