Engagement/Lifecycle Marketing: Difference between revisions
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== Charter == | == Charter == | ||
The Community Engagement team | The Community Engagement team empowers and grows our overall community, from users to supporters to contributors, to use, advocate for, and contribute to Firefox and Mozilla products and our mission. | ||
We start by creating 1:1 relationships through our communication channels with our community. From there, we educate people to know more about how to get the most from the Web with our products as well as how to participate in and spread the word about Mozilla. | |||
Through global engagement programs and word-of-mouth marketing campaigns we encourage our users to do more for Mozilla through simple actions and participation opportunities that amplify and scale our overall efforts. We also actively recruit and grow volunteers who help impact Mozilla's key initiatives and influence the overall health of the Web. | |||
= Team Roster = | = Team Roster = | ||
Revision as of 22:22, 5 March 2014
| Community Engagement | |
| Team Lead: Mary Colvig | Mailing List: rainbow-unicorns at mozilla.com |
| The Community Engagement team empowers and grows our overall community, from users to supporters to contributors, to use, advocate for, and contribute to Firefox and Mozilla products and our mission. | |
Charter
The Community Engagement team empowers and grows our overall community, from users to supporters to contributors, to use, advocate for, and contribute to Firefox and Mozilla products and our mission.
We start by creating 1:1 relationships through our communication channels with our community. From there, we educate people to know more about how to get the most from the Web with our products as well as how to participate in and spread the word about Mozilla.
Through global engagement programs and word-of-mouth marketing campaigns we encourage our users to do more for Mozilla through simple actions and participation opportunities that amplify and scale our overall efforts. We also actively recruit and grow volunteers who help impact Mozilla's key initiatives and influence the overall health of the Web.
Team Roster
| Name | Team | Contact | Location | Role |
| Jennifer Balaco | Supporter Engagement | jbalaco [at] mozilla.com | San Francisco, CA, US | Gear + Creative Team project management |
| Winston Bowden | User Engagement | wbowden [at] mozilla.com | Raleigh, NC, US | User Engagement manager (Social Media, Email Engagement, Snippet, SMS) |
| Jean Collings | User Engagement | jcollings [at] mozilla.com | San Francisco, CA, US | Online Marketing Manager |
| Mary Colvig | mary [at] mozilla.com | San Francisco, CA, US | Director, Community Engagement | |
| Jess Davis | User Engagement | jdavis [at] mozilla.com | Mountain View, CA, US | Email Marketing Manager, get them live perfect every time! |
| Gen Kanai | Contributor Engagement | gen [at] mozilla.com | Tokyo, Japan | Community Manager (Asia) |
| Brian King | Contributor Engagement | bking [at] mozilla.com | Raka, Slovenia | Contributor Engagement Manager, Mozilla Reps, Firefox OS launches, Community Manager (Europe) |
| Jesse Montano | Supporter Engagement | jmontano [at] mozilla.com | San Francisco, CA, US | Supporter Engagement |
| Guillermo Movia | Contributor Engagement | gmovia [at] mozilla.com | Buenos Aires, Argentina | Community Manager (Latam) |
| Katherine Naszradi | Supporter Engagement | knaszradi [at] mozilla.com | San Francisco, CA, US | Community Engagement Manager, Firefox Student Ambassador Program |
| Chelsea Novak | Supporter Engagement | cnovak [at] mozilla.com | Toronto, Canada | Supporter Engagement Manager, Firefox Affiliates, Firefox OS launches & Mobilizers, Fox suit travel agent |
| Jessica Osorio | Supporter Engagement | josorio [at] mozilla.com | Miami, FL, US | Supporter Engagement |
| Konstantina Papadea | Contributor Engagement | kpapadea [at] mozilla.com | Athens, Greece | Mozilla Reps gear and budget keeper |
| William Reynolds | Contributor Engagement | williamr [at] mozilla.com | SF, California, US | Product Manager, Community Tools |
| Michaela Thayer | User Engagement | mthayer [at] mozilla.com | Alexandria, VA, US | Social Media Manager |
| TBD | TBD | TBD | TBD | Content/Editorial Engagement, Writer |
| TBD | TBD | TBD | TBD | Mozilla Reps Program Manager |
Core Functional Areas
Relationship development
We build direct relationships with our users, advocates and volunteers by identifying their particular needs and aligning them with the appropriate communications, education and opportunities to solidify, and grow, their relationship with Mozilla. This includes our newsletter and social media programs, our Get Involved page, and the scores of events that take place globally.
Advocacy and Activation
We activate and foster a base of advocates with tools and opportunities based on their interest and level of engagement with Mozilla. These advocates amplify and scale our overall engagement efforts through programs like Mozilla Reps, Affiliates, and word-of-mouth marketing campaigns that enable volunteer-driven global campaigns.
Community Leadership
We identify and provide opportunities for contributors to lead and have a voice within the Mozilla organization. We also provide leadership support to our community leaders to ensure they can accomplish their endeavors regionally and globally. We do this namely through our Mozilla Reps and MozCamps programs, and in conjunction with the People Team and the Office of the Chair.
Underlining Supporting Programs (spans all three core areas)
- Regional Community Management
- Mozilla Reps and Firefox Student Ambassadors
- Community Tools and Mozillians
- Gear and Recognition
Get In Touch
Email, IRC and Forums
- Team alias: rainbow-unicorns at mozilla dot com
- Contributor Engagement alias: contributor-engagement at mozilla dot com
- Supporter Engagement alias: supporter-engagement at mozilla dot com
- Relevant IRC Channels: #mozillians, #marketing and #remo
- Relevant forums: Mozillians forum and Marketing forum