User:Automatedtester/Community Email

Community Email Initiative

Community at Mozilla is one of the pillars of how we get things done. In the latest release of Firefox we saw roughly 1/3 of people supplying patches being a volunteer. See We Everyone Yet for data.

A lot of people come in through initiatives like What Can I do for Mozilla and from Bugsahoy. A lot of people work on their first bug and hopefully the mentor can keep them engaged.

Unfortunately due to projects that paid contributors need to do, especially with in specific timeframes, keeping community members engaged can be difficult.

With this in mind I would like to propose that we try a different tact to keep community members engaged using tried and tested digital marketing methods. By using these techniques we can hopefully gather metrics on how we are doing with community.

Email

Email is a medium that a lot of people use regularly and know how to triage quite quickly if they are not interested in it. This means that we can put ourselves in front of them on a regular basis and, with a bit of wordsmithing, get them re-engaged with the team and/or mentor they had previously.

Data needed

Unfortunately to make this personalised we will need to collect some data. Below is a sample of the data we need at least at the beginning and will probably be expanded depending on how initial sends go.

Data for segmentation

• Name (this might just be a IRC nick or we might need to collect that separately.)
• Programming language(s)
• Team(s) they are engaging
• Bugmail address (This is more to help with joining metrics between bugzilla and ESP)

Data collected from email

• Opens
• Clicks (this is done on each link)
• Forwards