AllHands/Funnel Inside: Difference between revisions

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===Learning from Users: getting good at usability testing===
<b>Time</b>: 9:30 Wednesday
<br/><b>Let's do usability testing on our engagement ladder, to see where people are getting stuck and increase our conversation rate</b>. Our engagement ladder is everything. We're asking users to perform a small number of key calls to action  (like signing up for a&nbsp;&nbsp; Webmaker&nbsp; account, sharing a teaching kit, entering an event into our platform, etc.) How do we do smart usability testing against these tasks so we can see where users are getting stuck -- and capture quick wins to increase our conversion rate?&nbsp;<br
/><b>Context for this work</b>: https://wiki.mozilla.org/Webmaker/Engagement_Ladder + [http://openmatt.org/2014/04/04/product_testing/ blog post on Q2 Product Testing]<br
/><b>Lead</b>: Cassie, Karen Smith<br
/><b>Collaborators</b>: Cori Schauer + Tony Santos (User research) + Kat<br
/><b>Deliverable: </b>Run a usability test for account creation, event creation, and the new /explore page.<br>
<b>Tags</b>: [allhands] [usability]
<onlyinclude>
<div style="align:left;">
<bugzilla>
{
"whiteboard": "[allhands] [usability]",
"include_fields": "id, summary, whiteboard, assigned_to, status",
"maxrows":"50",
"order": "bug_id"
}
</bugzilla>
</div>
</onlyinclude>
===Prepping the "Webmaker Textbook 1.0" writing sprint===
<b>Prepping for a book sprint to create an open "textbook" or "cookbook" for teaching web literacy.</b> Let's get our roadmap ready for shipping awesome Webmaker teaching curriculum. Toronto will host a writing sprint May 7,8,9 to complete webmaker.org/explore.&nbsp; Recognizing this piece of content is crucial to our successful launch this summer, we need to hit the ground running. We will make sure each attendees has an assigned Web Lit competency and&nbsp; that the work is scoped so we can spend a full three days writing<br
/><b>Lead:</b> OpenMatt<br
/><b>Collaborators</b>: Kat, Michelle, Claw, Cassie, Kate, Drushka, Fuzzy<br
/>
<b>Tags:</b> [allhands] [textbook]
<onlyinclude>
<div style="align:left;">
<bugzilla>
{
"whiteboard": "[allhands] [textbook]",
"include_fields": "id, summary, whiteboard, assigned_to, status",
"maxrows":"50",
"order": "bug_id"
}
</bugzilla>
</div>
</onlyinclude>
===Prototyping together===
'''How to tell and sell the difference between prototype and product'''. Let's work out a process for how we turn prototypes into product that will keep us agile while allowing us to meet our current commitments. We did great work last quarter turning the Web Lit Map into an exciting content direction.&nbsp; We've got great new extensions for the browser,&nbsp; 3rd&nbsp;&nbsp; party app integration and more coming up. Let's keep this going,&nbsp; and&nbsp; also be clear about expectations for sales, partnerships, and&nbsp;&nbsp; productization. Let's document the life cycle of a prototype.<br
/><BR><b>Lead</b>: Brett<br/>
<b>Collaborators</b>: Atul, WebmakerUX team, Doug, Paula, Dev team, Fuzzy, Chloe, Mike Larrson, Jess<br
/>
<b>Tags</b>: [allhands] [prototypes]
<b>Deliverable:&nbsp;</b>
<onlyinclude>
<div style="align:left;">
<bugzilla>
{
"whiteboard": "[allhands] [usability]",
"include_fields": "id, summary, whiteboard, assigned_to, status",
"maxrows":"50",
"order": "bug_id"
}
</bugzilla>
</div>
</onlyinclude>
===Appmaker: Getting Input on User Value&nbsp===
<b>Time: 9:30-12:30 Wednesday</b><br>
<br/><b>Goal: test Appmaker strategy against MoCo market research team analysis of the opportunity and need</b>. Plus review user demographics and operators in each&nbsp; Firefox OS market. We think there are gains in combining platform, marketplace, digital literacy. Are we teed up to provide value here? <br
/>
<b>MoFo point:</b> Bobby (+Ben)<br
/><b>SF local&nbsp; contacts:</b> Ria Joy, if we can get her to come from Seattle, Cori Schauer (conflicts with user research session at same time, Cori available wed 9-11)<br
/><b>Proposed length: 4-6 hours</b><br
/><b>Deliverable:&nbsp; </b>
* Document Appmaker audience segmentation &amp; analysis
* Document work plan for feeding audience research into Appmaker product strategy
<onlyinclude>
<div style="align:left;">
<bugzilla>
{
"whiteboard": "[allhands] [usability]",
"include_fields": "id, summary, whiteboard, assigned_to, status",
"maxrows":"50",
"order": "bug_id"
}
</bugzilla>
</div>
</onlyinclude>
===Working with the GSMA===
<b>Time: 12:30-4:30 Wednesday</b><br>
<br/><b>Goal: design first set of engagements w/ GSMA around Spreadtrum phone, Appmaker, Webmaker</b>. Plus produce a 15 slide aligment deck for internal stakeholders<br
/><b>MoFo point</b>: Mark (+Ben)<br
/><b>SF&nbsp; local contacts</b>: Pete Scanlon, Ria Joy, Rick&nbsp; Fant (a meeting at some point?), someone from&nbsp; Bill Walker org, someone&nbsp; from Christopher Lee org, Irina Sandu (voice?)&nbsp; David Palomino (voice?)<br
/><b>Proposed length</b>: 4-6 hours<br
/><b>Deliverable:&nbsp;</b><br
/>* Ship internal slide deck on the mobile development opportunity for Mozilla&nbsp;<br
/>* Scope 3 actionable demo collaborations between MoCo + MoFo<onlyinclude>
<div style="align:left;">
<bugzilla>
{
"whiteboard": "[allhands] [usability]",
"include_fields": "id, summary, whiteboard, assigned_to, status",
"maxrows":"50",
"order": "bug_id"
}
</bugzilla>
</div>
</onlyinclude>
===Review and iterate Webmaker.org information architecture===
<B>Time</b>: 12:30 Wednesday
<br/><b>Goal: Take stock of all the pages on webmaker.org</b>. Are they serving our needs? Where are there gaps? How might we improve our information architecture to support new pages like /explore and profiles? And how can we measure if its working?<br
/><b>Lead</b>: Cassie<br
/><b>Collaborators</b>: Matt, Kat, Kate, Adam<br
/><b>Deliverable: </b>A complete list of all current pages with "jobs" and notes on next steps for each<br
/><b>Resource</b>: Google doc: [https://docs.google.com/spreadsheets/d/1ejFHysKOLEGXynU6ZUQgUKn5AVlNgqDBtjrTyM8Zbk4/edit#gid=0 Every Page Has a Job]
<onlyinclude>
<div style="align:left;">
<bugzilla>
{
"whiteboard": "[allhands] [usability]",
"include_fields": "id, summary, whiteboard, assigned_to, status",
"maxrows":"50",
"order": "bug_id"
}
</bugzilla>
</div>
</onlyinclude>
===Email like a Bawse===
<br/><b>Goal</b>: Now that we are sending out emails based on user events, let's make sure that they're as effective as can be.<br
/><b>Lead</b>: Andrea:<br
/><b>Collaborators</b>: Jbuck (infra), Aki (figure out HTML emails), Sabrina (design), Drushka (words)<br
/><b>Deliverables:</b><br
/>* Review existing emails for engagement ladder<br
/>* Add "email drafting" to the Encyclopedia Best Practica<br
/>* Design attractive HTML emails sent from Webmaker.org<br
/>* Build proper HTML email delivery for Webmaker postal service
<onlyinclude>
<div style="align:left;">
<bugzilla>
{
"whiteboard": "[allhands] [usability]",
"include_fields": "id, summary, whiteboard, assigned_to, status",
"maxrows":"50",
"order": "bug_id"
}
</bugzilla>
</div>
</onlyinclude>
=== Building a Webmaker QA Community ===
<b>Time:</b> Wednesday 12:30<br>
<b>Lead:</b> Jbuck<br>
The QA community has begun to make tests for Webmaker.org (see https://github.com/mozilla/webmaker-tests/issues/37#issuecomment-41444213)
Let's keep the momentum going and get setup within MozQA systems like MozTrap, chart out what the next set of automated tests should be, and get some advice about how to outreach to the existing QA community.
<br>
<b>Collaborators:</b> rbillings, JP, Cade<br>
<b>Deliverables:</b>
Setting up Webmaker in MozTrap<br>
Creating Webmaker tests in MozTrap<br>
Creating Webmaker tasks in "one and done"<br>
Deciding what the next appropriate automated test would be<br>
<onlyinclude>
<div style="align:left;">
<bugzilla>
{
"whiteboard": "[allhands] [usability]",
"include_fields": "id, summary, whiteboard, assigned_to, status",
"maxrows":"50",
"order": "bug_id"
}
</bugzilla>
</div>
</onlyinclude>
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