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=Firefox's 10 Year Anniversary=
=Firefox's 10 Year Anniversary=
=== Why ===
;We are kicking things off with a 33.1 release, shipping on Monday, 11/10 @ 6AM Pacific Time!
Browsers are now near parity -- clear differentiation is harder & research shows passive Firefox brand affinity.  


Firefox grows only when people choose (driven by user recommendations) and Firefox user likelihood to recommend is not strong enough.
=Get Involved!!=
Our project sponsors are Chris Beard & Johnathan Nightingale. Eric Petitt is leading the charge in Marketing. Start by joining #decade and say "hello". We also have a daily standup in the Capella conference room -- https://air.mozilla.org/firefox-renewal-daily-stand-up/ (because we talk about confidential, partner-related things, these meetings are open to staff and volunteers who are members of the NDA group on mozillians.org). Request access for: https://fxdecade.etherpad.mozilla.org/Daily.
 
See a full list of contacts and what they contribute, [https://wiki.mozilla.org/Firefox/Decade/Contacts here].
 
== Celebrations & Community Events ==
=== Online Activities ===
On November 10th we will rally all Mozillians - paid staffers, volunteer community members, Facebook Fans, EVERYONE to tell the world that Firefox is the only independent choice and that you have made that choice.
 
On November 10th lets let as many people as possible know about Firefox on social. Its easy to get involved!
 
We want you to do the following:
 
* Put on a Firefox t-shirt, raise your Fox ears or wear blue and orange
* Pick a landmark in your city
* Rally your friends & family
* Take a photo
* Share it using #ChooseIndependent & #fx10
 
If you cannot take a picture that’s ok. We still want your help.
 
* Find a photo of an iconic landmark (make sure you own the rights to that photo)  
* Crop yourself into the photo
* Share it using #ChooseIndependent & #fx10
 
We are driving Mozillians and the public to a participation page: [http://firefox10.org] where they can find out how to get involved in the Fx10 campaign. It gives people a few ideas of how they can participate, how they can help light a fire!
 
=== Bay Area Activities ===
=====Sunday, November 9th: SF Firefox Cable Car=====
 
If you're in San Francisco join the cable car photo bus on '''November 9th'''. We will be meeting at the SF office at 10:00am to tour the city capturing photos telling the world that Firefox is their independent choice. If you cannot make it at 10:00 am that's ok, feel free to join along the way or just for a stop or two. It promises to be a fun day.
 
Itinerary:
*10:00 Mozilla Office
 
*10:30 Coit Tower
 
*11:15 Painted Ladies
*12:00 Golden Gate Park (Japanese Tea Garden, DeYoung, Cal Academy area)
 
*1:30 Golden Gate Bridge
 
*2:15 Palace of Fine Arts
*2:45 Fisherman's Wharf/Pier 39 Area
 
*4:00 End at Mozilla SF Office
 
Sign up to be on the bus here: https://etherpad.mozilla.org/photobusnov9th
 
''Team Lead'': [https://mozillians.org/u/kristincbaird/ Kristin Baird]
 
''Support'': TJ Lee, Jessica Osorio, Michaela Brown
 
 
=====Monday, November 10th: Caltrain TakeOver from SF > MV=====
 
If you're in SF join us for the CalTrain Takeover. We will head to Mountain View as a group. There will be a celebration happening in Mountain View. Please join us!
 
'''<big>SF Caltrain</big>'''
<br/>We will be taking over the CalTrain station in SF. Foxy, balloons and free coffee will all be there!
*6:45am: Meet at CalTrain. It will be a great way to start the celebration.
 
*7:14am: CalTrain as a group to Mountain View. Please sign up to participate and note on the sheet if need a ticket for CalTrain or if you have a pass already. https://etherpad.mozilla.org/CalTrain


'''Time to light a fire, stir the rebellion, take back the Web!'''
*8:00-8:30am: Arrive in Mountain View/Shuttle to office


'''To grow Firefox we must...'''
* draw clearer distinctions in the product experience.
* strengthen our "independent choice" promise.
* be bolder in our policy and media opinion.


So that users, developers, influencers (press, industry, individuals), and community members not only feel, but can articulate our difference...
'''<big>Mountain View Celebration</big>'''
<br/>The celebration will be happening in Mountain View. Please join us!


...because referrals are what ultimately drives our growth.
*8:00-9:30am: Hot breakfast in Mountain View


= Goals and Objectives=
*11:00am: Project Call Takeover
Renew the Firefox brand &
set the stage for growth in 2015.


=Get Involved!!=
*11:45am: Group photo #ChooseIndependent, #fx10
Our project sponsors are Chris Beard & Johnathan Nightingale. Eric Petitt is leading the charge in Marketing. Start by joining #decade and say "hello". We also have a daily Standup in the Capella conference room both physically and virtually. Request access for: https://fxdecade.etherpad.mozilla.org/Daily.
 
*12:00pm: Fire themed lunch
 
*12:45pm: Champagne, cake, toast
 
*2:00-5:00pm: Shuttles leave MV to go back to SF
 
=====November 15th Saturday: MV Birthday Party=====
* Firefox 10th Birthday Party 4pm – 10pm
 
=== Firefox Bus ===
 
On November 9th or 10th, Fx10 Buses in India, Germany, Brazil, and US will head out to iconic locations to take photos, create buzz, and help us kick-start the goal of getting 10,000+ #Fx10 photos around the world.
 
If you live in one of these cities check back to find out the itinerary, put on your Firefox gear and jump on the bus.
 
===== US/Mountain View & San Francisco =====
 
'''November 9th: San Francisco, CA'''
 
The US bus will take place on Sunday, November 9th. See information above for itinerary and how to participate.
 
===== Brazil =====
 
The Brazil bus will take place on Monday, November 10th in Rio de Janiero.  
 
''Itinerary'':
We'll be touring around '''Rio de Janeiro''' with the minivan and take pictures and engage with people on the way.  
 
''Bus tour schedule on Monday, November 10th:'''
* 09:00 Start at General Osorio Subway Station
* 09:30 Lagoa
* 11:00 Leblon
* 13:00 - 14:00 Lunch
* 14:15 Ipanema
* 15:30 Copacabana
* 17:00 Urca
 
''Team Lead'': [https://mozillians.org/u/morvana/ Morvana Bonin]
 
''Support'': Andre Garzia, Adriano Cupello, Bernard de Luna, Giovanni Kepplen, Raphael Eckhardt


See a full list of contacts and what they contribute, [https://wiki.mozilla.org/Firefox/Decade/Contacts here] .
===== Germany =====
==Wear the fire (campaign wall paper for all of your devices)==
We'll be touring around '''Berlin''' with the bus and take pictures with the Fox custume and engage with people on the way. I (Michael Kohler) expect to have the biggest impact at the Brandenburger Tor and Alexanderplatz.
[[File:Fx10th-wallpaper-1680x1050.jpg|200px|thumb|left|1680x1050]]
[[File:Fx10th-wallpaper-320x480.jpg|200px|thumb|left|320x480]]


=Products=
'''Bus tour schedule (not completely fixed yet) on Monday, November 10th:'''
;We are kicking things off with a 33.1 release, shipping on Monday, 11/10 @ 6AM pacific!
* 09:00 Start at Office, Voltastrasse 5
==Firefox Desktop==
* 09:45 Hauptbahnhof
* adding search options so users have more even more choice - johnath
* 10:30 Brandenburger Tor
* adding a feature that causes your browser to have instant amnesia - wbowden
* 12:30 - 13:15 Lunch
* creating a user privacy innovation platform - javaun
* 13:30 Siegessäule (bus parking might be difficult)
* leading by example in the ad industry with Tiles - darren
* 15:30 Alexanderplatz
* tools to help users keep control of their data with UP - elee
* 18:00 Office, Voltastrasse 5
* here's our video: http://youtu.be/ifB7l5tlf78
====Tracker for 33.1====
<onlyinclude>
<bugzilla>
{
    "blocks": "1073292",
    "resolution": "---",
    "include_fields": "id, priority, summary, status, assigned_to",
    "order": "bug_id"
}
</bugzilla>
</onlyinclude>


==Dev Tools==
''Team Lead'': [https://mozillians.org/u/mkohler/ Michael Kohler]
;launching the first browser tailored to developers based off of Fx35 Aurora . - dcamp


''Support & Street team'': Hagen Halbach, Mario Behling, Michelle Thorne, Rosana Ardila, Michael Kohler


==Firefox Android==
''Support @Mozilla Office'': Martyna
*Privacy Add-Ons & Home Panel Feed - kar
*"Firefox Private & Confidential Coach" - kar
*'Always open in Private Browsing' - kar
*Privacy: option to clear history on exit - mfinkle
*Videocasting - mfinkle
*Tabs Improvements - mfinkle


==Gecko Platform==  
===== India =====
*Win64 progress
*e10s progress
*WebGL progress


==Mozilla==
The India bus will take place on Sunday, November 9th in Hyderabad. Around 3 Reps along with 10 Firefox Student Ambassadors and Club Leads will be a part of this Ride. We will be visiting many Historical places which got a significance of 200+ Years and capture pictures at them.
* launch The Open Standard - adc
* creating a platform to gauge the health of the Web [Lorax]
* enhancing our identity with a living brand [Moz ID]


= Messaging =
''Team Lead'': [https://mozillians.org/u/ananthulasrikar/ Srikar Ananthula]


Firefox is the only independent trusted choice.
''Support'': [https://mozillians.org/en-US/u/kraghu306/ Raghu Ram], [https://reps.mozilla.org/u/santoshviswantham/ Santosh Viswanatham][https://mozillians.org/en-US/u/Vikasburri/ Vikas Burri]


=Timeline=
''Map'': [http://bit.ly/HYDFx10Bus Bus Route]
<s>10/02:  Drop Dead Date for Name of Panic Button</s> <=It's "Forget" Button<br>
<s>09/29-10/03: Dev Tools Work Week, London</s><br>
<s>10/03: Last day for code + translations for Fx33 (if we ship on 10/14)</s><br>
<s>10/06: Lightening round comms on Project call</s><br>
10/13: Merge day for Fx33<br>
10/14: Fx33 GA<br>
10/15: Onboarding Tour String Freeze for Firefox Browser
10/22: Onboarding Tour String Freeze for Developer Edition
11/09: Firefox 1.0 Anniversary (Firefox v1.0 shipped on November 9, 2004)<br>
'''11/10: 33.0.1 GO LIVE <br>'''
11/25: Firefox 34<br>
12/01-12/05: Portland<br>


=Celebrations & Community Events=
'''Locations to be Visited:'''
We will be celebrating in Mountain View and many other locations throughout the world on Tuesday, November 10th.  Check back to read more about the festivities, soon!
* Charminar
* Mecca maszid
* Salarjung Museum
* Zoo Park
* Falaknuma Palace
* Chowmahal palace
* Lumbini Park
* NTR Garden
* Tank Bund
* Buddha Statue


==US/MountainView & San Francisco==
===== Japan =====
Mozilla Japan's [http://mozbus-en.tumblr.com/ Mozbus] will visit photo spots in Tokyo on 9th with few staff.  We will share Mozbus photos on #fx10 or #mozbus.


==Brazil==
''Contact'': [mailto://kudo@mozilla-japan.org Noriatsu Kudo]


==Germany==
==Wear the fire (campaign wallpaper for your devices)==
https://wiki.mozilla.org/Firefox/Decade/Wallpaper


==India==


= Channels =
==#fx10 Campaign Signs (campaign signs for your social media pictures)==
*'''IRC''' #decade
https://wiki.mozilla.org/Firefox/Decade/Signs
*'''Daily stand-ups''': https://air.mozilla.org/firefox-renewal-daily-stand-up/ (because we talk about confidential, partner-related things, these are open to staff and volunteers who are members of the NDA group on mozillians.org)

Latest revision as of 02:00, 14 March 2017

Firefox's 10 Year Anniversary

We are kicking things off with a 33.1 release, shipping on Monday, 11/10 @ 6AM Pacific Time!

Get Involved!!

Our project sponsors are Chris Beard & Johnathan Nightingale. Eric Petitt is leading the charge in Marketing. Start by joining #decade and say "hello". We also have a daily standup in the Capella conference room -- https://air.mozilla.org/firefox-renewal-daily-stand-up/ (because we talk about confidential, partner-related things, these meetings are open to staff and volunteers who are members of the NDA group on mozillians.org). Request access for: https://fxdecade.etherpad.mozilla.org/Daily.

See a full list of contacts and what they contribute, here.

Celebrations & Community Events

Online Activities

On November 10th we will rally all Mozillians - paid staffers, volunteer community members, Facebook Fans, EVERYONE to tell the world that Firefox is the only independent choice and that you have made that choice.

On November 10th lets let as many people as possible know about Firefox on social. Its easy to get involved!

We want you to do the following:

  • Put on a Firefox t-shirt, raise your Fox ears or wear blue and orange
  • Pick a landmark in your city
  • Rally your friends & family
  • Take a photo
  • Share it using #ChooseIndependent & #fx10

If you cannot take a picture that’s ok. We still want your help.

  • Find a photo of an iconic landmark (make sure you own the rights to that photo)
  • Crop yourself into the photo
  • Share it using #ChooseIndependent & #fx10

We are driving Mozillians and the public to a participation page: [1] where they can find out how to get involved in the Fx10 campaign. It gives people a few ideas of how they can participate, how they can help light a fire!

Bay Area Activities

Sunday, November 9th: SF Firefox Cable Car

If you're in San Francisco join the cable car photo bus on November 9th. We will be meeting at the SF office at 10:00am to tour the city capturing photos telling the world that Firefox is their independent choice. If you cannot make it at 10:00 am that's ok, feel free to join along the way or just for a stop or two. It promises to be a fun day.

Itinerary:

  • 10:00 Mozilla Office
  • 10:30 Coit Tower
  • 11:15 Painted Ladies
  • 12:00 Golden Gate Park (Japanese Tea Garden, DeYoung, Cal Academy area)
  • 1:30 Golden Gate Bridge
  • 2:15 Palace of Fine Arts
  • 2:45 Fisherman's Wharf/Pier 39 Area
  • 4:00 End at Mozilla SF Office


Sign up to be on the bus here: https://etherpad.mozilla.org/photobusnov9th

Team Lead: Kristin Baird

Support: TJ Lee, Jessica Osorio, Michaela Brown


Monday, November 10th: Caltrain TakeOver from SF > MV

If you're in SF join us for the CalTrain Takeover. We will head to Mountain View as a group. There will be a celebration happening in Mountain View. Please join us!

SF Caltrain
We will be taking over the CalTrain station in SF. Foxy, balloons and free coffee will all be there!

  • 6:45am: Meet at CalTrain. It will be a great way to start the celebration.
  • 7:14am: CalTrain as a group to Mountain View. Please sign up to participate and note on the sheet if need a ticket for CalTrain or if you have a pass already. https://etherpad.mozilla.org/CalTrain
  • 8:00-8:30am: Arrive in Mountain View/Shuttle to office


Mountain View Celebration
The celebration will be happening in Mountain View. Please join us!

  • 8:00-9:30am: Hot breakfast in Mountain View
  • 11:00am: Project Call Takeover
  • 11:45am: Group photo #ChooseIndependent, #fx10
  • 12:00pm: Fire themed lunch
  • 12:45pm: Champagne, cake, toast
  • 2:00-5:00pm: Shuttles leave MV to go back to SF
November 15th Saturday: MV Birthday Party
  • Firefox 10th Birthday Party 4pm – 10pm

Firefox Bus

On November 9th or 10th, Fx10 Buses in India, Germany, Brazil, and US will head out to iconic locations to take photos, create buzz, and help us kick-start the goal of getting 10,000+ #Fx10 photos around the world.

If you live in one of these cities check back to find out the itinerary, put on your Firefox gear and jump on the bus.

US/Mountain View & San Francisco

November 9th: San Francisco, CA

The US bus will take place on Sunday, November 9th. See information above for itinerary and how to participate.

Brazil

The Brazil bus will take place on Monday, November 10th in Rio de Janiero.

Itinerary: We'll be touring around Rio de Janeiro with the minivan and take pictures and engage with people on the way.

Bus tour schedule on Monday, November 10th:' 

* 09:00 Start at General Osorio Subway Station
* 09:30 Lagoa
* 11:00 Leblon
* 13:00 - 14:00 Lunch
* 14:15 Ipanema
* 15:30 Copacabana
* 17:00 Urca

Team Lead: Morvana Bonin

Support: Andre Garzia, Adriano Cupello, Bernard de Luna, Giovanni Kepplen, Raphael Eckhardt

Germany

We'll be touring around Berlin with the bus and take pictures with the Fox custume and engage with people on the way. I (Michael Kohler) expect to have the biggest impact at the Brandenburger Tor and Alexanderplatz.

Bus tour schedule (not completely fixed yet) on Monday, November 10th: 

* 09:00 Start at Office, Voltastrasse 5
* 09:45 Hauptbahnhof
* 10:30 Brandenburger Tor
* 12:30 - 13:15 Lunch
* 13:30 Siegessäule (bus parking might be difficult)
* 15:30 Alexanderplatz
* 18:00 Office, Voltastrasse 5

Team Lead: Michael Kohler

Support & Street team: Hagen Halbach, Mario Behling, Michelle Thorne, Rosana Ardila, Michael Kohler

Support @Mozilla Office: Martyna

India

The India bus will take place on Sunday, November 9th in Hyderabad. Around 3 Reps along with 10 Firefox Student Ambassadors and Club Leads will be a part of this Ride. We will be visiting many Historical places which got a significance of 200+ Years and capture pictures at them.

Team Lead: Srikar Ananthula

Support: Raghu Ram, Santosh ViswanathamVikas Burri

Map: Bus Route

Locations to be Visited:

  • Charminar
  • Mecca maszid
  • Salarjung Museum
  • Zoo Park
  • Falaknuma Palace
  • Chowmahal palace
  • Lumbini Park
  • NTR Garden
  • Tank Bund
  • Buddha Statue
Japan

Mozilla Japan's Mozbus will visit photo spots in Tokyo on 9th with few staff. We will share Mozbus photos on #fx10 or #mozbus.

Contact: Noriatsu Kudo

Wear the fire (campaign wallpaper for your devices)

https://wiki.mozilla.org/Firefox/Decade/Wallpaper


#fx10 Campaign Signs (campaign signs for your social media pictures)

https://wiki.mozilla.org/Firefox/Decade/Signs

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