Drumbeat/Scenarios/template: Difference between revisions

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== Goals  ==
== Goals  ==
<what are top level goals for whole year / scenario?>


*Goal #1  
*Goal #1  
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== Community ==
== Community ==


<break down of community / audience segments we want to work with>
<break down of community / audience segments we want to work with, also may include analysis of geography>
 
== Framing ==
 
<3 - 5 key messages that will be widely understood by many people at the end of the year>


== Scope  ==
== Scope  ==
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== Partner organizations  ==
== Partner organizations  ==


== Bongo: online campaigns  ==
<who will do we want to work with on this? who already a leading player?>


== Conga: ground game / local  ==
==Campaigns and activities==


== Tympani: major annual event ==
=== Bongo: online campaigns  ===
 
=== Conga: ground game / local  ===
 
=== Tympani: focusing the discussion / major annual event ===


== SWOT Analysis  ==
== SWOT Analysis  ==
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== Revenue potential ==
== Revenue potential ==
[[Category:Wikipage templates]]

Latest revision as of 17:50, 1 October 2014


Drumbeat - Year One Scenario Template

Purpose: answer the question 'what would one year of Drumbeat activity look like in a region x focused on topic y?

Overview

  • Title: xxx
    • Once Sentence: xxx
  • Timing: throughout 2010
  • Geography:
  • Language:

Goals

<what are top level goals for whole year / scenario?>

  • Goal #1
    • Success metric
  • Goal #2
    • Success metric
  • Goal #3
    • Success metric
  • Non goals

Community

<break down of community / audience segments we want to work with, also may include analysis of geography>

Framing

<3 - 5 key messages that will be widely understood by many people at the end of the year>

Scope

<list of topics that are in / out of scope in this scenario>

In scope

Out of scope

Partner organizations

<who will do we want to work with on this? who already a leading player?>

Campaigns and activities

Bongo: online campaigns

Conga: ground game / local

Tympani: focusing the discussion / major annual event

SWOT Analysis

Strengths

Weaknesses

Opportunities

Threats

Revenue potential