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| This is an overview of year one plans for Drumbeat (starting late 2009). This remains a work in progress and will change regularly. ''nov 7, 2009''
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| See also: Mitchell's [http://blog.lizardwrangler.com/2009/11/02/overview-of-mozilla-drumbeat/ Drumbeat overview] and Mark Surman's post on [http://commonspace.wordpress.com/2009/10/31/turningacorner/ where we're at with Drumbeat].
| | Our overall 2010 goal for Drumbeat is simple: '''Introduce Drumbeat to the world. Build compelling projects and vibrant community.''' We'll move towards this goal by: |
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| ==Summary==
| | * Objective #1: Finding and setting up '''projects''' that excite us. Mostly from people we don't know yet. ''[[Drumbeat/projects/projectmanagement | (emerging projects)]]'' |
| | ** Start with a set of inspiring "bootstrap" projects that show what we mean & deliver early impact. |
| | ** Use those sample projects to help get great new projects into longer term project pipeline. |
| | * Objective #2: Establishing Drumbeat '''events''' as places where the future of the internet is being invented |
| | **Launch the 2010 Mozilla Drumbeat Festival to celebrate successes, sprint on projects & invent the internet's future. |
| | ** Use local events to identify local leaders and projects to feed into the Drumbeat project pipeline. |
| | * Objective #3: Building and evolving a flexible '''online platform''' to support Drumbeat projects and events. ''[[Drumbeat/website|(mockups)]]'' |
| | ** Provide an online home and workspace for Drumbeat projects to recruit helpers and drive participation. |
| | ** Drive compelling stories about Drumbeat projects across a broad range of social media and partner sites |
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| * '''Mozilla Drumbeat:''' Build and energize a community of people dedicated to creating tools to help internet users understand, participate and take control of their online experience.
| | ''This is a high level overview of objectives for Drumbeat in 2010. See also the [[Drumbeat/calendar | 2010 roadmap ]] on how this is happening.'' |
| * '''Main activities in 2010:''' Create online presence, select and back a first slate of Drumbeat projects and establish Drumbeat events as 'the place to be' for those interested in contributing to the future of the open internet.
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| * '''Topics and scope:''' Broad framing around a better, more open internet. Especially looking for projects focused on: open mobile; identity and data in the cloud; open video; internet health and security; helping people understand the open internet.
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| == Goals and metrics ==
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| *'''Build and energize the Mozilla Drumbeat community.'''
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| **Metrics: size of Drumbeat community, especially 'ninjas' running projects and providing expertise.
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| **Metrics: number of people voting, subscribing to newsletter, etc.
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| * '''Find and set up projects that excite us. Mostly from people we don't know yet.'''
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| **Metrics: # of fully articulated ideas on website, set up to attract participation
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| **Metrics: # of people actively contributing time and money to these projects
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| **Metrics: look for market and behaviour change, but over longer timeline
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| * '''Establish Drumbeat events as places where there the future of the open internet is being invented.'''
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| ** Metrics: participation, profile and funds generated for projects featured at Festival
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| ** Metrics: reach of documents and videos coming out of Festival. Did we 'shift the conversation?'
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| ** Metrics: number of local events and presentations, attendance
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| Also: Mozilla-led projects will need their own goals and metrics, especially around participation and impact.
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| == Activities for year one ==
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| ===Featured Projects===
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| '''Activity:''' build community around a collection of featured projects that draw people into Drumbeat and produce early impact. Two kinds: Mozilla-initiated and community-initiated.
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| '''Project idea pipeline:''' both website and local events provide a pipeline for project ideas. Over the course of the year, promising ideas will be surfaced by voting on the site, and then vetted by the Drumbeat volunteer review team. Celebrating the best projects is a central part of the Drumbeat Festival.
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| Initial projects to get us started will be hand picked. They include:
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| Proposed round one '''Mozilla-initiated projects.'''
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| # [https://wiki.mozilla.org/Privacy_Icons Simple privacy icon design challenge]. Engaging design and law students plus regular web users to accelerate the development of icons that make privacy policies easier to understand.
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| # MozTalks (or Drumbeats?) presentation challenge. Global, but with specific focus on Brasil, India, Middle East and East Asia. First step towards grassroots network that promotes open web tech and ideas in these market.
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| # ‘Visualizing the open internet’ challenge. Engaging artists and web developers to create data visualizations that 'show what the internet looks like' using new open web technologies (e.g. processing.js)
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| Drumbeat website will generate participation, gather donations and provide workspace for all these projects. Website is hub for these projects.
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| Possible '''community-initiated projects.''' These are just a starting point. The whole idea is to grow the list throughout the year.
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| # ‘Fair Mobile’ index, like the Economist's 'Big Mac Index' comparing purchasing power, but focused on comparing mobile markets for fairness and openness
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| # stopbadware.org, community organization and website focused on stopping malware and viruses
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| # Blog widget that routes around censorship, Zittrain idea that allows people to cache censored content to create multiple points of failure / searchability
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| # ‘Open Video in 60 seconds’, contest getting people to create videos that demonstrate the creative and technical potential of HTML5 video
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| # One Web Day, annual event that gives people an opportunity to understand and participate in creating a more open internet
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| # Kiss IE6 Goodbye, effort to get major sites to set a deadline to stop supporting IE6 by a specified deadline
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| Drumbeat will generate participation and gather donations on the site for these projects, provide workspace where needed. Will also connect to 'ninjas' -- smart and experienced people who can help w/ projects. Could eventually evolve this into 'Kiva 4 the Open Web' model.
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| ''''Rough criteria''' for eligible projects: contribute to a better, more open internet by creating conceptual or technical tools that help others understand, participate and take control of their internet lives.
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| === Online Presence ===
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| In it's first iteration, the '''Drumbeat website''' will act as a:
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| * Working home for Drumbeat featured projects
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| * Platform for organizing and promoting Drumbeat festival
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| * Organizing hub and documentation capture for local events
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| * Source for people who will participate in community and events
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| * Source for new project ideas
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| For Drumbeat featured projects, the website will provide:
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| * Place to drive participation and recruit contributors
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| * Ability to ask for project donations (non-profit projects only)
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| * Planet-like hub for tracking the project
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| * Project workspace (or at least ability to drive people there)
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| '''Other online channels.'''' In addition to web site, people will be able to connect to Drumbeat projects and events via:
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| * Social cause and volunteering portals like Care2, Idealist and VolunteerMatch that already have people interested in contributing to something important
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| * Drumbeat e-mail newsletter, providing place for people to track what is happening with Drumbeat and featured projects
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| * Facebook and Twitter, both via Drumbeat specific accounts and hopefully through more mainstream Mozilla channels
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| Online Drumbeat '''community''' consists of:
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| * People leading or proposing specific projects
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| * 'Ninjas' who have offered to coach and support projects
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| * People contributing to a specific project
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| * People leading or attending Drumbeat events
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| * People voting for project ideas, participating in small ways
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| * Newsletter subscribers, people simply 'tracking Drumbeat'
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| === Annual Festival and Local Events===
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| '''Drumbeat Festival''' is major annual event
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| * Agenda is divided into two roughly equal slices:
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| ** Talks and discussions on big ideas and issues shaping future of the open internet (e.g. data and identity in cloud)
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| ** Sprints and coaching sessions focused on 5 - 10 Drumbeat featured projects, experienced attendees roll up sleeves and help these projects succeed
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| * '''Content drawn from most promising projects on Drumbeat website and local events'''
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| * Strong focus on global -- aggressively go out and recruit unusual suspects
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| * Agenda content feeds production Drumbeat Annual -> video and white paper
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| * Attendees feel like they are a part of inventing the future of the web
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| * Surrounded by people who have shaped the web, or are about to
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| * ... but not just (or primarily) in tech
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| * Invite list drawn primarily from people identified on Drumbeat site and in local events
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| * Feels like a mashup of TED / BarCamp / MakerFaire
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| * Size for year one: 150 - 250 people?
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| * Possible timing and venue: Amsterdam or Rome, June 2010
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| * Wherever it is, needs to be central between Asia and N America
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| * Also, reasonably easy to get visas and good transportation
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| '''Drumbeat Local''' events serve a number of functions:
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| * First step for building grassroots open web evangelist network in places like India, Brasil, Middle East and East Asia (a project in it's own right)
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| * Source for project ideas and people to bring into the Drumbeat network and Festival, a part of our commitment to 'recruit unusual suspects'
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| * Opportunity to collaborate on the ground w/ orgs like Creative Commons that also want to promote openness in countries we are targeting
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| '''Initial approach for local events''' includes three elements:
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| * 'Ultimate presentation on why an open internet matters' challenge
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| * Pitch Your Open Web Idea presentation challenge
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| * General Drumbeat talks and evangelism
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| This will combine people doing their own 'one off' presentations at existing local events like BarCamps and Ignite nights, plus Mozilla-led sessions at bigger events. First events to prime the pump:
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| # Singapore, NeotenyLabs Camp, December 2009, evening presentation contest, focused on generating Drumbeat project ideas
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| # Bangalore, Open Video Conference, December 2009, evening presentation contest, focused on both 'new ideas' and 'ultimate open web presentation'
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| # Sao Paulo, Campus Party (same organizers as FISL), January 2009, presentation contest, focused on 'ultimate open web presentation' and specific idea proposals on open video
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| These events are designed to help us: identify talented local leaders and project ideas, feeding an even more specific plan for developing an open web evangelism network in these markets. Will also feed into general Drumbeat people and idea pool, and generate video content for Drumbeat website.
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| == Topics and Scope ==
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| Broad scope for 2010: better internet, people and ideas making the web more:
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| * Open
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| * Transparent
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| * Distributed
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| * Generative
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| Also, there are a number of 'hot topics' we're specifically looking for people and ideas around, including:
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| * User control over data and identity online
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| * Open video
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| * Fair and open mobile
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| * Internet health and security
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| * Helping people understand the open internet
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| * Growing open content on the internet
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| * ...
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| [http://spreadsheets.google.com/ccc?key=0Ap7YmMaDsPWCdFJjX1hvY3lYekp0MVpVNlRlM1pwZEE&hl=en This grid] provides a more detailed picture of these hot topics, plus examples.
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| == Key Milestones ==
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| * First local events - Singapore, Bangalore, Sao Paulo (Dec and Jan)
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| * Beta site launches, open for proposals (Jan)
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| * Mozilla initiated projects start (Q1 2010)
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| * Fundraising and newsletters going (Q1 2010)
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| * Drumbeat Festival #1 (June?)
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| * New site launches w/ Festival content (August)
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| * New slate of Mozilla-initiated projects (Sept)
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| == Questions ==
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| * What does it mean to 'join' or 'belong' to Drumbeat? How does someone move up the community ladder? This is important to be clear on?
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| * What does it mean to be a 'Drumbeat project? What triggers this? How do we distinguish between Mozilla-led and community-led Drumbeat projects?
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| * What's the right naming convention for projects highlighted or hosted on the Drumbeat website? Featured? Supported? Approved?
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