Program Management/Programs/Telemetry/Improve Opt-in: Difference between revisions

From MozillaWiki
Jump to navigation Jump to search
(Created page with "=Goal= The current Telemetry opt-in rate is roughly 2%. The rate needs to improve to 10%+ in order for the data to be meaningful. want to get 10% plus on release channel dev (ni...")
 
 
(35 intermediate revisions by the same user not shown)
Line 1: Line 1:
=Goal=
=Goal=
The current Telemetry opt-in rate is roughly 2%. The rate needs to improve to 10%+ in order for the data to be meaningful.
It is thought that the current Telemetry opt-in rates do not provide enough data to be useful. In general, Telemetry is only useful if users are providing feedback. The issue with Telemetry data lies in the sample population. Because Telemetry is opt-in, the sample population is not random and therefore needs to be very large (80-90%) to answer a broad range of questions. It may still be possible to answer specific questions with a smaller sample size (metrics can engage on an ongoing basis to assist with determination of whether a question can be answered). Alternatively, the existing sample population may contain enough variety to be representative.


want to get 10% plus on release channel
===Release and Beta channels===
dev (nightly) channel want to get 50% plus with more aggressive opt-in (which is incomplete need ux to design)
Current: ~2%<br/>
chrome puts checkbox on the download page, Rob pushing back as firefox is multiseat and chrome is single user, doesn't address current users
Goal:
- need this soon as telemetry isn't useful without the users
 
===Nightly (M-C) and Aurora channels===
Current: ~2% <br/>
Goal: ~100%<br/>
<br/>
Nightly and Aurora have small user bases. It is important to have as close to full adoption as possible in order to obtain meaningful data. Note that the users on these channels are assumed to be more technically savvy and interested in contributing to the improvement of Firefox.
 
==Investigation==
The metrics team (Chris Jung) will investigate to see if the current Telemetry data is representative based on the information that we have available from daily add-on pings. See {{bug|698848}}.


=Tactics=
=Tactics=
The following are some tactics that may be used to increase the opt-in rate for Telemetry.
The following are some tactics that may be used to increase the opt-in rate for Telemetry.


==Change to opt-out policy==
==Change to enabled by default (opt-out policy) on Aurora and Nightly==
metrics pursuing opt-out policy - follow up with them to see how they're progressing
Will change to enabled by default (opt-out policy) on Aurora and Nightly channels. See {{bug|699806}} Enable Telemetry by default on Nightly and Aurora channels.
Daniel for follow-up next week
<bugzilla>
will require security review
    {
 
        "id": "699806,702284,728340,728350,701182,723129,725407,725987,733522,735444,737596,701178,819732"
==Change opt-in ui==
    }
the opt-in may be hidden in another tab or disappear quickly, not designed to be used heavily
</bugzilla>
discuss ux goal
 
Replace opt-in UI https://bugzilla.mozilla.org/show_bug.cgi?id=692861
 
Current UI gets dismissed too easily
https://bugzilla.mozilla.org/show_bug.cgi?id=691951
 
More aggressive opt-in https://bugzilla.mozilla.org/show_bug.cgi?id=683340


follow up with
==Fix current desktop opt-in ui==
ux
Issues with the current opt-in UI:
frontend
* UI may disappear quickly
metrics
* UI may be hidden in another tab
These issues are related to the prompt mechanism (used for know your rights message) not being designed to be used heavily.
<bugzilla>
    {
        "id": "691951,697860,737600"
    }
</bugzilla>


==Improve Telemetry opt-in advertising==
The current Telemetry notification has not provided the opt-in rates that we would like to see to gather meaningful information from the Firefox population. We should look for alternative ways to advertise Telemetry. We can look to use the Mozilla blog (others?) to promote Telemetry and request user help with improving the performance of Firefox.
<bugzilla>
    {
        "id": "692861,683340,731433"
    }
</bugzilla>


==Increase publicity==
==Enable Telemetry on mobile==
Mozilla blog
Telemetry needs to be added to the mobile native UI.
<bugzilla>
    {
        "id": "696076,699513,702281"
    }
</bugzilla>

Latest revision as of 15:44, 10 December 2012

Goal

It is thought that the current Telemetry opt-in rates do not provide enough data to be useful. In general, Telemetry is only useful if users are providing feedback. The issue with Telemetry data lies in the sample population. Because Telemetry is opt-in, the sample population is not random and therefore needs to be very large (80-90%) to answer a broad range of questions. It may still be possible to answer specific questions with a smaller sample size (metrics can engage on an ongoing basis to assist with determination of whether a question can be answered). Alternatively, the existing sample population may contain enough variety to be representative.

Release and Beta channels

Current: ~2%
Goal:

Nightly (M-C) and Aurora channels

Current: ~2%
Goal: ~100%

Nightly and Aurora have small user bases. It is important to have as close to full adoption as possible in order to obtain meaningful data. Note that the users on these channels are assumed to be more technically savvy and interested in contributing to the improvement of Firefox.

Investigation

The metrics team (Chris Jung) will investigate to see if the current Telemetry data is representative based on the information that we have available from daily add-on pings. See bug 698848.

Tactics

The following are some tactics that may be used to increase the opt-in rate for Telemetry.

Change to enabled by default (opt-out policy) on Aurora and Nightly

Will change to enabled by default (opt-out policy) on Aurora and Nightly channels. See bug 699806 Enable Telemetry by default on Nightly and Aurora channels.

Full Query
ID Summary Priority Status
699806 make it possible to enable Telemetry by default on Nightly and Aurora channels (Desktop) -- RESOLVED
701178 Add new descriptive/warning text to Aurora and Nightly pages P1 RESOLVED
701182 Additional descriptive text for Help > About $PRODUCTNAME in Aurora and Nightly -- RESOLVED
702284 Additional descriptive text for Help > About $PRODUCTNAME in mobile Aurora and Nightly P4 RESOLVED
723129 [Telemetry] New descriptive/warning text about Telemetry to Aurora and Nightly users -- RESOLVED
725407 Create Telemetry (opt-out) notification for Nightly and Aurora -- RESOLVED
725987 Create Telemetry (opt-out) notification for Nightly and Aurora (mobile) P2 VERIFIED
728340 [Telemetry] New descriptive/warning text about Telemetry to Aurora and Nightly users (mobile) -- RESOLVED
728350 Updated Telemetry help->about message to match notification message -- RESOLVED
733522 Don't show Telemetry opt-out notification for users who have already opted in or out -- RESOLVED
735444 Telemetry warning in help -> about needs to be consistent with enabled/disabled telemetry state -- RESOLVED
737596 make it possible to enable Telemetry by default on Nightly and Aurora channels (mobile) -- RESOLVED
819732 Land Telemetry enabled by default on Nightly/Aurora -- RESOLVED

13 Total; 0 Open (0%); 12 Resolved (92.31%); 1 Verified (7.69%);


Fix current desktop opt-in ui

Issues with the current opt-in UI:

  • UI may disappear quickly
  • UI may be hidden in another tab

These issues are related to the prompt mechanism (used for know your rights message) not being designed to be used heavily.

Full Query
ID Summary Priority Status
691951 Telemetry prompt gets dismissed without user interaction -- RESOLVED
697860 Hide close button in the telemetry notification, and track explicit clicks on "no" -- VERIFIED
737600 When telemetry is disabled in the pref pane, we should update toolkit.telemetry.rejected -- RESOLVED

3 Total; 0 Open (0%); 2 Resolved (66.67%); 1 Verified (33.33%);


Improve Telemetry opt-in advertising

The current Telemetry notification has not provided the opt-in rates that we would like to see to gather meaningful information from the Firefox population. We should look for alternative ways to advertise Telemetry. We can look to use the Mozilla blog (others?) to promote Telemetry and request user help with improving the performance of Firefox.

Full Query
ID Summary Priority Status
683340 Modal Dialog box for opting in to Telemetry -- RESOLVED
692861 Design a more effective telemetry opt-in -- RESOLVED
731433 Prompt users who didn't opt in/out originally to opt into telemetry (beta channel) -- RESOLVED

3 Total; 0 Open (0%); 3 Resolved (100%); 0 Verified (0%);


Enable Telemetry on mobile

Telemetry needs to be added to the mobile native UI.

Full Query
ID Summary Priority Status
696076 Telemetry for Mobile P4 VERIFIED
699513 Advertise Telemetry opt-in on mobile P2 VERIFIED
702281 Telemetry prompt on mobile should be tri-state P5 VERIFIED

3 Total; 0 Open (0%); 0 Resolved (0%); 3 Verified (100%);