Foundation Summer 2012 Campaign Roadmap: Difference between revisions
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|icon=hackasaurussupergirl.png | |icon=hackasaurussupergirl.png | ||
|pagelocation=Summer 2012 Campaign Roadmap | |pagelocation=Summer 2012 Campaign Roadmap | ||
|pagetitle=Summer | |pagetitle=Summer Code Party Roadmap | ||
|owner=Ben Simon, Michelle Thorne | |owner=Ben Simon, Michelle Thorne | ||
|updated= | |updated=April 5, 2012 | ||
|status=Draft | |status=Draft | ||
|description=Summer webmaking campaign | |description=Summer webmaking campaign | ||
}}<section end="summary" /> __NOTOC__ | }}<section end="summary" /> __NOTOC__ | ||
== | == About this Campaign == | ||
This summer, Mozilla will be organizing a learning & making campaign – our Summer Code Party – targeted primarily at young people, to get them to use the summer to start becoming web makers -- teaching them to code in a fun, engaging, and somewhat informal way, as a pathway to making cool stuff on the web. | |||
It'll look a lot like a cross between a "day of action" that a political organization might run, but crossed with a very different type of event and goal. | |||
The campaign will: | |||
*Focus on learning through making, letting participants take something they're passionate about and use that as a fun vehicle for learning. | |||
*Launch on June 23 with a Kickoff Weekend of Code to focus activities and provide participants something larger that they'll be a part of. | |||
*Be open to anyone who wants to participate, and inclusive of many different toolsets (events will not be solely focused on Mozilla software). | |||
*Provide badges for participation and follow-through. | |||
*Be a collaborative experience, where people can share what they've made, and be inspired by what others have done (and then hack it). | |||
=== Useful links and context === | |||
* Summer Campaign Wiki | |||
** https://wiki.mozilla.org/Summer_Campaign_2012 | |||
* Sign-up forms | |||
** [https://donate.mozilla.org/Summer-2012 Partner Organization] | |||
** [https://donate.mozilla.org/Summer-Code-Partner Partner Organization] | |||
** [https://donate.mozilla.org/page/s/Summer-Code-Volunteer-Support Volunteer Support Team] | |||
* Blog posts | |||
** [http://engagingopenly.wordpress.com/2012/03/23/more-on-the-kitchen-table-summer-campaign/ “Kitchen Table” Summer campaign] | |||
** [http://engagingopenly.wordpress.com/2012/03/23/more-on-the-kitchen-table-summer-campaign/ More on the kitchen table summer campaign] | |||
** [http://rwxweb.wordpress.com/2012/03/05/webmaking-day-of-action/ Webmaking Day of Action] | |||
=== Assets === | |||
https://wiki.mozilla.org/images/8/8c/Summer-Code-Party-postcard-samples-01.png | |||
http://christopherappleton.com/work-in-progress/branding-applications-photo-01.png | |||
http://christopherappleton.com/work-in-progress/branding-applications-2-01.png | |||
http://christopherappleton.com/work-in-progress/summer-code-party-transform.gif | |||
* [https://wiki.mozilla.org/images/0/05/Mozilla-SUMMER-CODE-PARTY-Postcard-FRONT-and-BACK.pdf Summer Campaign Flyer PDF (April 2) ] | |||
== Campaign goals == | |||
*Begin to teach thousands of people to code | |||
**This campaign won't transform participants into experts overnight, but it should give them a taste of what's possible and provide a clear path to learning/making more | |||
*Grow interest in and awareness of Mozilla's webmaking initiatives and offerings | |||
*Show web makers that they're part of a much larger movement and story, and provide a pathway for them to engage over the long-term | |||
*Build a community of partners and community-based instructors that Mozilla can work with beyond this campaign | |||
== Get involved == | |||
This will become much more fleshed-out over time, but if you'd like to get make sure you hear more about the campaign, please sign up here -- anyone who wants to teach others to code is more than welcome to be a part of it: | |||
https://donate.mozilla.org/page/s/mozilla-summer-2012 | |||
If your organization would like to partner with us on this, please email Ben Simon at bsimon at mozillafoundation dot org | |||
== Team == | |||
* Exec lead: Erin Knight | |||
* Program manager / event design lead: Michelle Thorne | |||
* Organizing and partnership lead: Ben Simon | |||
* Partnership triage / content support: John Bevan | |||
* Learning content lead: Jess Klein | |||
* Platform lead: Ross Bruniges | |||
* Communications and branding: Matt Thompson | |||
== Task list == | |||
Weekly to do's: | |||
https://etherpad.mozilla.org/summer-weekly | |||
*Branding for our webmakers initiative in general, and the day in particular | *Branding for our webmakers initiative in general, and the day in particular | ||
Line 37: | Line 91: | ||
=== March === | === March === | ||
*Event platform process underway | *[[Webmakers/Event_Platform|Event platform]] process underway | ||
*Curriculum design for informal events completed for testing | *Curriculum design for informal events completed for testing | ||
*How-to's for informal events completed for testing | *How-to's for informal events completed for testing | ||
*Legal & privacy reviews of event plans begun | *Legal & privacy reviews of event plans begun | ||
*Test kitchen tables & hack jams scheduled for April | *Test kitchen tables & hack jams scheduled for April | ||
*Videographer(s)/photographer(s) secured to document the test events | *'''Videographer(s)/photographer(s) secured to document the test events''' | ||
*Begin partner outreach | *[[Summer_Campaign_2012/Partner_Kit|Begin partner outreach]] | ||
=== April === | === April === | ||
Line 49: | Line 103: | ||
*Event platform completed, submitted for QA/testing by the end of the month | *Event platform completed, submitted for QA/testing by the end of the month | ||
*Test events happen, feedback incorporated into how-to's, curriculum, and agenda | *Test events happen, feedback incorporated into how-to's, curriculum, and agenda | ||
*Promo video for the campaign is begun using footage/photos from test events | ** March 28 - April 15: Betatest I: X-Ray Goggles Kitchen Table | ||
** April 17 - Betatest Debrief Call | |||
*Promo video for the campaign is begun using footage/photos from test events | |||
** Confirm if Webmaker video can serve this purpose (Matt T) | |||
*Legal/privacy concerns addressed about gathering materials from events | *Legal/privacy concerns addressed about gathering materials from events | ||
*Webmaker and campaign branding finalized | *Webmaker and campaign branding finalized | ||
Line 57: | Line 114: | ||
*Events platform launched | *Events platform launched | ||
*Betatest II: kitchen tables and learning projects | |||
*Campaign event creation pages launched | *Campaign event creation pages launched | ||
*Campaign video launched | *Campaign video launched | ||
Line 84: | Line 142: | ||
* Mozilla Festival in London, bringing in leaders, participants, experiences from campaign. | * Mozilla Festival in London, bringing in leaders, participants, experiences from campaign. | ||
== Partners == | |||
=== Denmark === | |||
====Aalborg==== | |||
* Platform4, Christian Villum | |||
=== Canada === | |||
==== Tornoto ==== | |||
* LadiesLearningCode | |||
=== Japan === | |||
==== Tokyo ==== | |||
* Mozilla Japan | |||
=== Spain === | |||
==== Barcelona ==== | |||
* Alina Mierlus | |||
== | === UK === | ||
==== London ==== | |||
* Young Rewired State | |||
=== San Francisco === | === USA === | ||
==== New York City ==== | |||
* Hive NYC | |||
==== San Francisco ==== | |||
* Mayor of SF office. Mike Mccarthy | * Mayor of SF office. Mike Mccarthy | ||
** [http://www.sundaystreetssf.com/event-info Sunday Streets]. May - August | ** [http://www.sundaystreetssf.com/event-info Sunday Streets]. May - August | ||
=== Other groups to contact === | |||
Folks doing grassroots teaching and mentoring | |||
* Mimi and Tara | |||
* British Telecom IT Ambassadors | |||
* CodeNow | |||
* CoderDojo | |||
* Apps 4 Good | |||
* Simon Humphreys, [http://www.computingatschool.org.uk/index.php?id=conf2011 | |||
Computing at Schools Conference]. 14th 15th June - Birmingham University - Computer Science Department. | |||
* Alan O'Donohoe (@teknoteacher), ran [http://lanyrd.com/2012/hacktothefuture/ ran Hack to the Future] | |||
* Leon Cych | |||
* Adam Proctor [http://elevator.jisc.ac.uk/ideas/level Level Up - Badging Project JISC Elevator], Winchester School of Art | |||
* Ed Baker [http://hubwestminster.net/ Westminster Hub] | |||
* | |||
Folks that let you customize your templates: | |||
* tumblr | |||
* mailchimp | |||
* wordpress (paid only), etc. | |||
* drupal, joomla, etc. | |||
Folks who promote building/making things: | |||
* Instructables | |||
* Make magazine | |||
* Etsy | |||
* [http://www.creativecollaboration.org.uk/ Centre for Creative Collaboration] | |||
Top APIs: (def more advanced) | |||
* Google maps | |||
* Twitter | |||
* flickr | |||
* Google charts | |||
* last.fm | |||
* Dig | |||
Cousins" of webmaking: | |||
* Scratch | |||
* App Inventor | |||
* Kodu | |||
Others: | |||
* NESTA | |||
* Nominet | |||
* British Telecom | |||
* TV Ontario | |||
... plus grassroots partners like Ladies Learning Code as the starting point. | |||
=== Beta-Testers === | |||
… |
Latest revision as of 12:53, 20 April 2012
![]() |
Summer Code Party Roadmap | |
Owner: Ben Simon, Michelle Thorne | Updated: 2012-04-20 | |
Summer webmaking campaign |
About this Campaign
This summer, Mozilla will be organizing a learning & making campaign – our Summer Code Party – targeted primarily at young people, to get them to use the summer to start becoming web makers -- teaching them to code in a fun, engaging, and somewhat informal way, as a pathway to making cool stuff on the web.
It'll look a lot like a cross between a "day of action" that a political organization might run, but crossed with a very different type of event and goal.
The campaign will:
- Focus on learning through making, letting participants take something they're passionate about and use that as a fun vehicle for learning.
- Launch on June 23 with a Kickoff Weekend of Code to focus activities and provide participants something larger that they'll be a part of.
- Be open to anyone who wants to participate, and inclusive of many different toolsets (events will not be solely focused on Mozilla software).
- Provide badges for participation and follow-through.
- Be a collaborative experience, where people can share what they've made, and be inspired by what others have done (and then hack it).
Useful links and context
- Summer Campaign Wiki
- Sign-up forms
- Blog posts
Assets
Campaign goals
- Begin to teach thousands of people to code
- This campaign won't transform participants into experts overnight, but it should give them a taste of what's possible and provide a clear path to learning/making more
- Grow interest in and awareness of Mozilla's webmaking initiatives and offerings
- Show web makers that they're part of a much larger movement and story, and provide a pathway for them to engage over the long-term
- Build a community of partners and community-based instructors that Mozilla can work with beyond this campaign
Get involved
This will become much more fleshed-out over time, but if you'd like to get make sure you hear more about the campaign, please sign up here -- anyone who wants to teach others to code is more than welcome to be a part of it:
https://donate.mozilla.org/page/s/mozilla-summer-2012
If your organization would like to partner with us on this, please email Ben Simon at bsimon at mozillafoundation dot org
Team
- Exec lead: Erin Knight
- Program manager / event design lead: Michelle Thorne
- Organizing and partnership lead: Ben Simon
- Partnership triage / content support: John Bevan
- Learning content lead: Jess Klein
- Platform lead: Ross Bruniges
- Communications and branding: Matt Thompson
Task list
Weekly to do's: https://etherpad.mozilla.org/summer-weekly
- Branding for our webmakers initiative in general, and the day in particular
- Event curriculum
- Event platform (being sketched out already as a separate process, but acts as a blocker for this campaign)
- How we'll want to report back & facilitate telling the story of the day
- Gallery for people to post what they've made
- Badges earned through participating?
- Followup actions
- Partners
- Event testing
Roadmap
While the schedule is still up in the air, we'll need a public campaign launch at least 5-6 weeks before the actual day. This roadmap is to allow a mid-June day of webmaking.
March
- Event platform process underway
- Curriculum design for informal events completed for testing
- How-to's for informal events completed for testing
- Legal & privacy reviews of event plans begun
- Test kitchen tables & hack jams scheduled for April
- Videographer(s)/photographer(s) secured to document the test events
- Begin partner outreach
April
- Event platform completed, submitted for QA/testing by the end of the month
- Test events happen, feedback incorporated into how-to's, curriculum, and agenda
- March 28 - April 15: Betatest I: X-Ray Goggles Kitchen Table
- April 17 - Betatest Debrief Call
- Promo video for the campaign is begun using footage/photos from test events
- Confirm if Webmaker video can serve this purpose (Matt T)
- Legal/privacy concerns addressed about gathering materials from events
- Webmaker and campaign branding finalized
- Main partners secured
May
- Events platform launched
- Betatest II: kitchen tables and learning projects
- Campaign event creation pages launched
- Campaign video launched
- Final how-to's, curriculum & agenda design tools launched
- Press & media outreach to promote the campaign
- Report back gallery infrastructure launched
June
- Day of Webmaking takes place
- Other events during the month are fit under broader campaign umbrella
- Day-of content page (for social media filtering so people can have a real-time conversation during the events) launches
- Public gallery launches
- Badges for the day/summer activities launched
- End-of-summer events announced/scheduled for Hives & Moz Spaces; how-to for other cities also available
- Report back to all reachable attendees with event content + request for feedback
July
- Collect documentation, feedback on campaign & events
- Encourage continued kitchen tabling
- Planning for end-of-summer events
August/September
- End-of-summer events in Hive & Moz Spaces
November
- Mozilla Festival in London, bringing in leaders, participants, experiences from campaign.
Partners
Denmark
Aalborg
- Platform4, Christian Villum
Canada
Tornoto
- LadiesLearningCode
Japan
Tokyo
- Mozilla Japan
Spain
Barcelona
- Alina Mierlus
UK
London
- Young Rewired State
USA
New York City
- Hive NYC
San Francisco
- Mayor of SF office. Mike Mccarthy
- Sunday Streets. May - August
Other groups to contact
Folks doing grassroots teaching and mentoring
- Mimi and Tara
- British Telecom IT Ambassadors
- CodeNow
- CoderDojo
- Apps 4 Good
- Simon Humphreys, [http://www.computingatschool.org.uk/index.php?id=conf2011
Computing at Schools Conference]. 14th 15th June - Birmingham University - Computer Science Department.
- Alan O'Donohoe (@teknoteacher), ran ran Hack to the Future
- Leon Cych
- Adam Proctor Level Up - Badging Project JISC Elevator, Winchester School of Art
- Ed Baker Westminster Hub
Folks that let you customize your templates:
- tumblr
- mailchimp
- wordpress (paid only), etc.
- drupal, joomla, etc.
Folks who promote building/making things:
- Instructables
- Make magazine
- Etsy
- Centre for Creative Collaboration
Top APIs: (def more advanced)
- Google maps
- flickr
- Google charts
- last.fm
- Dig
Cousins" of webmaking:
- Scratch
- App Inventor
- Kodu
Others:
- NESTA
- Nominet
- British Telecom
- TV Ontario
... plus grassroots partners like Ladies Learning Code as the starting point.
Beta-Testers
…