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| <section begin=summary />{{TeamSummary | | <section begin=summary />{{TeamSummary |
| |teamtitle=Community Engagement | | |teamtitle=Lifecycle Marketing |
| |teampagelocation=Engagement/Community_Engagement | | |teampagelocation=Engagement/Community_Engagement |
| |teamlead=Mary Colvig | | |teamlead=Mary Colvig |
| |mailinglist=rainbow-unicorns at mozilla dot com | | |mailinglist=rainbow-unicorns at mozilla.com |
| |description= Empower and grow our overall community, from users to core volunteers, to not only use Firefox and Mozilla products, but to advocate and promote, and actively participate in Mozilla. | | |description= The Lifecycle Marketing team builds relationships with people through events, advertising, in-product communications and email to grow Firefox usage and increase understanding of Mozilla. We’re responsible for engaging audiences with what we do and why we matter; and equipping and enabling other teams to do the same. |
| }}<section end=summary /> | | }}<section end=summary /> |
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| == Charter ==
| | = Charter = |
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| The Community Engagement team helps grow and empower our [https://wiki.mozilla.org/Community#What_Does_The_Mozilla_Community_Look_Like.3F overall community] from users to core volunteers, to not only use Firefox and Mozilla products, but to advocate and promote, and actively participate in Mozilla.
| | We build relationships with people through events, advertising, in-product communications and email to grow Firefox usage and increase understanding of Mozilla. |
| We start by creating 1:1 relationships through our communication channels with our users and prospective volunteers. From there, we educate people on how to get the most from their online experience through our products as well as how to participate in Mozilla and spread the word. | |
| We also actively foster and support a base of advocates who amplify and scale our overall engagement efforts and Mozilla volunteer leaders. To do this, we offer our broad community the tools and opportunities to take part at each level of engagement from user to core contributor and leader. While we don’t have the deep pockets of our competitors, we have a public benefit mission and the potential for massive scale with our 100s of millions of users, supporters and contributors.
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| | We’re responsible for: |
| | * Engaging audiences with what we do and why we matter; and |
| | * equipping and enabling other teams to do the same. |
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| = Team Roster = | | = Equipping and Enabling Other Teams = |
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| {| class="fullwidth-table"
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| | style="background:#EFEFEF; width:20%" | '''Name'''
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| | style="background:#EFEFEF; width:20%" | '''Contact'''
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| | style="background:#EFEFEF; width:20%" | '''Location'''
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| | style="background:#EFEFEF; width:40%" | '''Role'''
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| |[https://mozillians.org/u/kinger Brian King]
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| |bking at mozilla.com
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| |Raka, Slovenia
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| |Community Manager (Europe)
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| |[https://mozillians.org/u/chelsea Chelsea Novak]
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| |cnovak
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| |Toronto, CA
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| |Affiliates Program, Acquisition & Retention Campaigns
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| |[https://mozillians.org/u/Carmen Carmen Collins]
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| |ccollins
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| |Jacksonville, FL, US
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| |Content/Editorial Engagement, Writer
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| |[https://mozillians.org/u/gen Gen Kanai]
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| |gen at mozilla.com
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| |Tokyo, Japan
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| |Community Manager (Asia)
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| |-
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| |[https://mozillians.org/u/JessDavis Jess Davis]
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| |jdavis
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| |Mt View, US
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| |Email Coordination, get them live perfect every time!
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| |[https://mozillians.org/u/knaszradi Katherine Naszradi]
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| |knaszradi at mozilla.com
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| |California, US
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| |Community Engagement Coordinator
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| |[https://mozillians.org/u/mary Mary Colvig]
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| |mary at mozilla.com
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| |California, US
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| |Director, Contributor Engagement
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| |[https://mozillians.org/u/pierros Pierros Papadeas]
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| |ppapadeas at mozilla.com
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| |Berlin, Germany
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| |Community Architect
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| |[https://mozillians.org/en-US/u/1c7cd6c5b7 William Quiviger]
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| |wquiviger at mozilla.com
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| |Paris, France
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| |Community Manager (EMEA)
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| |[https://mozillians.org/u/williamr William Reynolds]
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| |williamr
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| |SF, California, US
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| |Social Media - Facebook and Twitter, Engagement campaigns
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| |-
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| |[https://mozillians.org/u/wbowden Winston Bowden]
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| |wbowden
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| |SF, California, US
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| |Relationship Development manager (Social Media, Email Engagement, Snippet, SMS)
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| |}
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| = Core Functional Areas = | |
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| '''Relationship development'''
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| We build direct relationships with our users, advocates and volunteers by identifying their particular needs and aligning them with the appropriate communications, education and opportunities to solidify, and grow, their relationship with Mozilla. This includes our newsletter and social media programs, our Get Involved page, and the scores of events that take place globally.
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| '''Advocacy and Activation'''
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| We activate and foster a base of advocates with tools and opportunities based on their interest and level of engagement with Mozilla. These advocates amplify and scale our overall engagement efforts through programs like Mozilla Reps, Affilates, and word-of-mouth marketing campaigns that enable volunteer-driven global campaigns.
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| '''Community Leadership'''
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| We identify and provide opportunities for contributors to lead and have a voice within the Mozilla organization. We also provide leadership support to our community leaders to ensure they can accomplish their endeavors regionally and globally. We do this namely through our Mozilla Reps and MozCamps programs, and in conjunction with the People Team and the Office of the Chair.
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| == Underlining Supporting Programs (spans all three core areas) ==
| | Many teams across Mozilla can benefit from hosting or sponsoring events, running advertising, messaging Firefox users within our product, or emailing key constituents. The Lifecycle Marketing (LCM) team is committed to helping your team plan and execute marketing activities in support of your goals. If you're a Mozillian and interested in this, visit [https://mana.mozilla.org/wiki/display/EN/Lifecycle+Marketing+Enablement+Documentation our Mana page] for details. |
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| * Regional Community Management
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| * Mozilla Reps and Student Reps
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| * Community Tools and Mozillians
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| * MozCamps, and Gear and Recognition
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| = Get In Touch =
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| == Email, IRC and Forums ==
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| * Team alias: rainbow-unicorns at mozilla dot com
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| * Relevant IRC Channels: [irc://irc.mozilla.org#mozillians #mozillians] and [irc://irc.mozilla.org#marketing #marketing] and [irc://irc.mozilla.org#remo #remo]
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| * Relevant forums: [http://groups.google.com/group/mozilla.mozillians/topics Mozillians forum] and [http://groups.google.com/group/mozilla.marketing Marketing forum]
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