Mobile Opportunity: Difference between revisions

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== Summary ==
== Summary ==


This is a cross-Mozilla research project investigating how to put the power of the web in more hands, in more places— particularly emerging digital economies.
This is a cross-Mozilla project to put the power of the web in more hands, in more places— particularly emerging digital economies.
 
Making smartphones affordable is an important component, and Mozilla is investing heavily to address with FFOS. In addition, we believe it's equally important to deliver an open platform that's open to innovation and easy to use, teaches key digital literacy skills to unlock the social and economic opportunities the Internet provides and enables the creation of economically useful local content.
 
To this end, we are building mobile experience for Webmaker that is an entry point to the community that provides a radically simple  interface for creating mobile application directly on device. In  conjunction with our ongoing device launches for Firefox OS, our goal is to enable users in developing markets such as Bangladesh, India, and  Kenya to engage in the creation and sharing of applications that enrich their lives and empowers them with critical digital skills in the process.
 


__TOC__  
__TOC__  
= Roles =
= Roles =
See Mobile Opportunity RACI: https://docs.google.com/a/mozillafoundation.org/spreadsheets/d/19X0gAjV6lvTy_yoB28Us6iT8kECFwDEpSGs-X65mueE/edit#gid=0


* Responsible: Product Manager (TBD), Design Lead (TBD), Development Contractor (TBD)
= Project Deliverables =
* Accountable: David Ascher
* A Research paper on local content economics and its effect on international development goals
 
* A field research program studying approaches to stimulating local content  creation in Kenya, Bangladesh and India; one long form report published  on the findings
= Project Budget =
* 3 workshops and presentations of these learnings at GSMA events (including in Cape Town)  
* TBD
* Small  grants: 5 organizations provided with support to deliver innovative  skills training and publish case studies on local content creation  (potential partners include Souktel, Equity  Bank, and BRAC)
* Webmaker app (Q1, 2014)


= Project Calendar =
= Project Calendar =
Line 16: Line 23:
See calendar of [https://wiki.mozilla.org/Mobile_Opportunity/Calendar planned activities]
See calendar of [https://wiki.mozilla.org/Mobile_Opportunity/Calendar planned activities]


== Tasks ==
= What, When, How, and Why =
<onlyinclude>
<bugzilla>
{
"whiteboard": "[mobile-opportunity]",
"status":["NEW","REOPENED","ASSIGNED"],
"include_fields": "id, summary, whiteboard, assigned_to, status, last_change_time",
"maxrows":"100",
"order": "last_change_time"
}
</bugzilla>
</onlyinclude>


= What, How, and Why =
== What We’re Doing Now ==
* Created prototypes for on-device app authoring
* Testing these prototypes in the field in key Firefox OS markets
* Producing competitive insights based on consumer segmentation in key markets
* Securing 3 major philanthropic partnerships to fund and amplify project
* Developing "Webmaker" app that complements and drives participation in our global Webmaker program
* Creating a plan for global app distribution and localization in many languages
* Working with carriers to launch in-market as a "value added service" that helps people develop web literacy
* Working with GSMA Foundation, via a grant, to research ways in which we might catalyze more local content


== What We’re Going To Do Now ==
== What We’re Doing Over the Next Six Months ==
* Create prototypes for on-device app authoring (proposed owner: Bryan Clark)
* Lead a formal PRD for on-device apps authoring as part of Firefox OS  
* Test these prototypes in the field in key Firefox OS markets (proposed owner: new program manager hire)
* Weave into brand / marketing story and celebrate at MWC 2015  
* Produce competitive insights based on consumer segmentation in key markets (confirmed owner: Ria Joy)
* Commission, review and greenlight business plans, as appropriate
* Secure 3 major philanthropic partnerships to fund and amplify project (i.e., GSMA, Gates, Mastercard, Omidyar, USAid). (confirmed owner: Ben Moskowitz)
* Announce/launch the mobile version of Webmaker  at Mobile World Congress in March, 2015 as part of an industry call to action
 
* Integrate into our overall mobile strategy a complement to Firefox OS
== What We’re Going To Do Six Months From Now ==
* Lead a formal PRD for on-device apps authoring as part of Firefox OS (proposed owner: Maureen Hanratty/Tony Santos?)
* Weave into brand / marketing story and celebrate at MWC 2015 (confirmed owner: Pete Scanlon/Mary Ellen Muckerman)
* Commission, review and greenlight business plans, as appropriate (proposed owner: Rick Fant)


== How It Will Work ==
== How It Will Work ==
* It will be free / open source / non exclusive, but we’re looking for strategic partners right now:
* To do field trials around specific functionality (blocks for mobile money, integration with network services, et etc)
* To do field trials around training / mentorship models that serve the most engaged users in the customer base
* This  includes Webmaker.org events, informal learning through agent  networks,  skills pathways and other human development initiatives
* Over time, we will develop an account management structure for MNOs
* If we achieve significant install base, we may activate earned revenue models


Create a “core project team” comprised of cross-section of FTEs on a 6 month special assignment.
See https://mozilla.github.io/mobile-opportunity/


The roles in this team are still TBD, but likely consist of at least:
== Why It Matters ==
We believe in the positive impact smartphones and mobile web will have in emerging economies. Firefox OS  is our contribution to this transition, including access to low cost  hardware, HTML5 platform, and localization. Webmaker is our contribution  to skills development and content creation across platforms (including  Android)
On-device app authoring could dramatically grow the supply of local  apps in emerging markets, which could differentiate Firefox OS and the  web platform and drive both consumer and operator demand. Though risky, a  breakthrough user-facing innovation like this could re-energize  partner, contributor, and user interest in Mozilla and its products.  Our window of opportunity to realize these kinds of breakthrough  innovations is small.


* Product design: requirements gathering, stakeholder validation, etc (maybe Bryan Clark?)
== Webmaker Value Proposition to Users ==
* Project coordinator: ensuring strong communication within the team, to other Mozilla stakeholders, and to local teams
* Learn about the hardware and software capabilities of smartphones
* Interaction & prototype design: everything from paper prototypes to wireframes that can be assessed in field tests and other user testing scenarios
* Create a simple application or web page, entirely on the device
* Developers, with a particular focus on rapid prototyping / iteration, good UX instinct
* Share creations with other users through SMS, Facebook, and other social messaging
* Find an event or community-facilitated digital skills training
* Host an event or community-facilitated digital skills training
* Find resources to develop a pathway toward more sophisticated skills (app making, digital business, etc)


This team will work closely with Ben Moskowitz and David Ascher, and periodically report into the Steering Committee. No HR changes to take place for existing staff (they would be seconded to the project for a fixed duration).
== Webmaker Value Proposition to Carriers ==
* Research shows that properly on-boarding people to smartphones increases short-term ARPU
* We’ll help users to create content that adds value on MNO's network services (mobile money).
* Our software is designed for this kind of extensibility from the start
* It  will be easy to develop modules and extensions so users can add third-party functionality into their apps—i.e., mobile money or ad "bricks"
* Finally, CSR: digital skills development benefits everyone in the ecosystem, and looks good on TV


== Why It Matters ==
== How To Get Involved ==
 
* If you'd like to contribute to these initiatives email mobileopportunity@mozilla.org
On-device app authoring could dramatically grow the supply of local apps in emerging markets, which could differentiate Firefox OS and the web platform and drive both consumer and operator demand. Though risky, a breakthrough user-facing innovation like this could re-energize partner, contributor, and user interest in Mozilla and its products.  Our window of opportunity to realize these kinds of breakthrough innovations is small.
* Read more and stay up to date with developments at blog.mozilla.org/m4d (coming soon)


= Resources =
= Resources =


==Advisors==
==Advisors==
 
* Ben Moskowitz: Senior Director, Development Strategy
* Ben Moskowitz: program strategist, director of philanthropic partnerships
* Andrew Sliwinski: Director, Learning Products
* Ria Joy: advise on partner research agenda, product strategy
* Laura De Reynal: Field Research Coordinator
* Harald Kirschner: advise on Marketplace / carrier API integration
* Michelle Thorne: Webmaker and Reps community  
* Michael Henretty: advise on Gaia optimization
* Paul Johnson: Marketing Lead
* Rina Jensen: advise content trends
* Rory Petty: advise on program design
* Michelle Thorne: Webmaker and Reps community
* Emily Goligoski: user research lead


==Key community members==
==Key community members==
* Andre Garzia: technologist/community liaison coordinating Brazil pilots
* Andre Garzia: technologist/community liaison coordinating Brazil pilots
* Ricardio Panaggio: technologist/community liaison coordinating Brazil pilots
* Ricardio Panaggio: technologist/community liaison coordinating Brazil pilots
* Aschickur Raman: technologist/community liaison coordinating Bangladesh pilots
* TBD: technologist/community liaison coordinating Bangladesh pilots
* Mahay Alam Khan: technologist/community liaison coordinating Bangladesh pilots
* TBD: technologist/community liaison coordinating Bangladesh pilots
* TBD: technologist/community liaison coordinating India pilots
* TBD: technologist/community liaison coordinating India pilots
* TBD: technologist/community liaison coordinating India pilots
* TBD: technologist/community liaison coordinating India pilots
Line 83: Line 95:


==Executive support==
==Executive support==
*Chris Beard
*Chris Beard
*Mark Surman
*Mark Surman
Line 91: Line 102:


= Documentation and research =
= Documentation and research =
 
* [https://wiki.gsmaintelligence.com/gsma_kb/images/5/5f/Mozilla_GSMA_LocalContentSmartphones.pdf Mozilla & GSMA Whitepaper]
* [https://www.dropbox.com/sh/i810i10a2v5eev7/AABky5kJ3iBb3SJ9D1fPfF0oa Introductory Slide Deck]
* [https://wiki.mozilla.org/Appmaker Appmaker]
* [https://wiki.mozilla.org/AppMaker Appmaker]
* [https://www.dropbox.com/s/xzu0b1svjb8lokz/Mozilla_ConceptRefine.pdf Firefox OS Concept Refinement]
* [https://www.dropbox.com/s/xzu0b1svjb8lokz/Mozilla_ConceptRefine.pdf Firefox OS Concept Refinement]
* [https://www.dropbox.com/s/z7hu056b9zgbooh/Mozilla_concept_documentation.pdf Firefox OS Demo Documentation: Mozillapps and Just For You]
* [https://www.dropbox.com/s/z7hu056b9zgbooh/Mozilla_concept_documentation.pdf Firefox OS Demo Documentation: Mozillapps and Just For You]

Latest revision as of 01:19, 18 November 2014

Summary

This is a cross-Mozilla project to put the power of the web in more hands, in more places— particularly emerging digital economies.

Making smartphones affordable is an important component, and Mozilla is investing heavily to address with FFOS. In addition, we believe it's equally important to deliver an open platform that's open to innovation and easy to use, teaches key digital literacy skills to unlock the social and economic opportunities the Internet provides and enables the creation of economically useful local content.

To this end, we are building mobile experience for Webmaker that is an entry point to the community that provides a radically simple interface for creating mobile application directly on device. In conjunction with our ongoing device launches for Firefox OS, our goal is to enable users in developing markets such as Bangladesh, India, and Kenya to engage in the creation and sharing of applications that enrich their lives and empowers them with critical digital skills in the process.


Roles

See Mobile Opportunity RACI: https://docs.google.com/a/mozillafoundation.org/spreadsheets/d/19X0gAjV6lvTy_yoB28Us6iT8kECFwDEpSGs-X65mueE/edit#gid=0

Project Deliverables

  • A Research paper on local content economics and its effect on international development goals
  • A field research program studying approaches to stimulating local content creation in Kenya, Bangladesh and India; one long form report published on the findings
  • 3 workshops and presentations of these learnings at GSMA events (including in Cape Town)
  • Small grants: 5 organizations provided with support to deliver innovative skills training and publish case studies on local content creation (potential partners include Souktel, Equity Bank, and BRAC)
  • Webmaker app (Q1, 2014)

Project Calendar

See calendar of planned activities

What, When, How, and Why

What We’re Doing Now

  • Created prototypes for on-device app authoring
  • Testing these prototypes in the field in key Firefox OS markets
  • Producing competitive insights based on consumer segmentation in key markets
  • Securing 3 major philanthropic partnerships to fund and amplify project
  • Developing "Webmaker" app that complements and drives participation in our global Webmaker program
  • Creating a plan for global app distribution and localization in many languages
  • Working with carriers to launch in-market as a "value added service" that helps people develop web literacy
  • Working with GSMA Foundation, via a grant, to research ways in which we might catalyze more local content

What We’re Doing Over the Next Six Months

  • Lead a formal PRD for on-device apps authoring as part of Firefox OS
  • Weave into brand / marketing story and celebrate at MWC 2015
  • Commission, review and greenlight business plans, as appropriate
  • Announce/launch the mobile version of Webmaker at Mobile World Congress in March, 2015 as part of an industry call to action
  • Integrate into our overall mobile strategy a complement to Firefox OS

How It Will Work

  • It will be free / open source / non exclusive, but we’re looking for strategic partners right now:
  • To do field trials around specific functionality (blocks for mobile money, integration with network services, et etc)
  • To do field trials around training / mentorship models that serve the most engaged users in the customer base
  • This includes Webmaker.org events, informal learning through agent networks, skills pathways and other human development initiatives
  • Over time, we will develop an account management structure for MNOs
  • If we achieve significant install base, we may activate earned revenue models

See https://mozilla.github.io/mobile-opportunity/

Why It Matters

We believe in the positive impact smartphones and mobile web will have in emerging economies. Firefox OS is our contribution to this transition, including access to low cost hardware, HTML5 platform, and localization. Webmaker is our contribution to skills development and content creation across platforms (including Android) On-device app authoring could dramatically grow the supply of local apps in emerging markets, which could differentiate Firefox OS and the web platform and drive both consumer and operator demand. Though risky, a breakthrough user-facing innovation like this could re-energize partner, contributor, and user interest in Mozilla and its products. Our window of opportunity to realize these kinds of breakthrough innovations is small.

Webmaker Value Proposition to Users

  • Learn about the hardware and software capabilities of smartphones
  • Create a simple application or web page, entirely on the device
  • Share creations with other users through SMS, Facebook, and other social messaging
  • Find an event or community-facilitated digital skills training
  • Host an event or community-facilitated digital skills training
  • Find resources to develop a pathway toward more sophisticated skills (app making, digital business, etc)

Webmaker Value Proposition to Carriers

  • Research shows that properly on-boarding people to smartphones increases short-term ARPU
  • We’ll help users to create content that adds value on MNO's network services (mobile money).
  • Our software is designed for this kind of extensibility from the start
  • It will be easy to develop modules and extensions so users can add third-party functionality into their apps—i.e., mobile money or ad "bricks"
  • Finally, CSR: digital skills development benefits everyone in the ecosystem, and looks good on TV

How To Get Involved

  • If you'd like to contribute to these initiatives email mobileopportunity@mozilla.org
  • Read more and stay up to date with developments at blog.mozilla.org/m4d (coming soon)

Resources

Advisors

  • Ben Moskowitz: Senior Director, Development Strategy
  • Andrew Sliwinski: Director, Learning Products
  • Laura De Reynal: Field Research Coordinator
  • Michelle Thorne: Webmaker and Reps community
  • Paul Johnson: Marketing Lead

Key community members

  • Andre Garzia: technologist/community liaison coordinating Brazil pilots
  • Ricardio Panaggio: technologist/community liaison coordinating Brazil pilots
  • TBD: technologist/community liaison coordinating Bangladesh pilots
  • TBD: technologist/community liaison coordinating Bangladesh pilots
  • TBD: technologist/community liaison coordinating India pilots
  • TBD: technologist/community liaison coordinating India pilots
  • TBD: technologist/community liaison coordinating African pilots
  • TBD: technologist/community liaison coordinating African pilots

Executive support

  • Chris Beard
  • Mark Surman
  • Pete Scanlon
  • Rick Fant


Documentation and research

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