Optimization Test plan template: Difference between revisions
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== Qualifying the Opportunity== | == Qualifying the Opportunity== | ||
''' | ''' | ||
What's the Optimization Opportunity?''' | What's the Optimization Opportunity?'''<br/> | ||
Please use any supporting data or information that can help identify what the problem / opporutnity is | Please use any supporting data or information that can help identify what the problem / opporutnity is | ||
'''Page to be Tested''' | '''Page to be Tested'''<br/> | ||
What page do you want to optimize? | What page do you want to optimize? | ||
'''Hypothesis''' | '''Hypothesis'''<br/> | ||
State your hypothesis for how you are going to increase conversion | State your hypothesis for how you are going to increase conversion | ||
'''Page element you would like to isolate and test''' | '''Page element you would like to isolate and test'''<br/> | ||
CTA's, copy, layout, etc. | CTA's, copy, layout, etc. | ||
''' | ''' | ||
Test Audience Segment''' | Test Audience Segment'''<br/> | ||
What segment of traffic will we be testing against? (Eg. Browser, OS, Country, etc) | What segment of traffic will we be testing against? (Eg. Browser, OS, Country, etc) | ||
'''Current Conversion Rates''' | '''Current Conversion Rates'''<br/> | ||
What is the current conversion rate associated with the page goal that you want to test? | What is the current conversion rate associated with the page goal that you want to test? | ||
'''Target Conversion Rate''' | '''Target Conversion Rate'''<br/> | ||
What is the target Conversion Rate that we would like to hit? | What is the target Conversion Rate that we would like to hit? | ||
Revision as of 19:01, 22 September 2014
Firefox Growth Team: Identifying Optimization Opportunities
Please fill out the following information so that we can prioritize the opportunity associated with this idea. Thanks!
Qualifying the Opportunity
What's the Optimization Opportunity?
Please use any supporting data or information that can help identify what the problem / opporutnity is
Page to be Tested
What page do you want to optimize?
Hypothesis
State your hypothesis for how you are going to increase conversion
Page element you would like to isolate and test
CTA's, copy, layout, etc.
Test Audience Segment
What segment of traffic will we be testing against? (Eg. Browser, OS, Country, etc)
Current Conversion Rates
What is the current conversion rate associated with the page goal that you want to test?
Target Conversion Rate
What is the target Conversion Rate that we would like to hit?