Webmaker/2015

THE PEOPLE

• MoFo schedule spreadsheet: http://mzl.la/portland_schedule_view (etherpad)
• MoFo home base: http://mzl.la/portland_art_museum
• Logistics: https://wiki.mozilla.org/Portland_coincidental_work_week

THE PLAN: Mozilla Learning in 2015
http://mzl.la/mozilla_learning_2015

• ^ Start here. The high-level plan.

1) Webmaker

PRODUCT

• https://wiki.mozilla.org/Webmaker/2015/Product

Focused on learners and makers. Grow our base of engaged users. Lower barriers to participation. Emphasize mobile. Build community features that lead to more sustained involvement. Add online mentoring into the product. Experiment w. integrating Webmaker into Firefox and Firefox OS (aka "MakerFox.")

2) Mentor Networks

PROGRAM

• Hives https://wiki.mozilla.org/Webmaker/2015/Mentors
• Clubs https://wiki.mozilla.org/Webmaker/2015/Mentors/Clubs

Focused on teachers and mentors. The ground game. Local organizing. Grow events, clubs and hives. Move and use the parts of the product that work -- uncouple the parts that don't. teach.webmaker.org as a global hub. Teaching digital skills, web literacy, open ethos -- whether our tools or others. Continue building curriculum and credentialing. Work with engagement on "sales" into partnerships -- orgs with access to lots of mentors and teachers. Keep events platform and badges platform. Figure out how to give local clubs and hives their own web presence.

• Online plan https://teach.etherpad.mozilla.org/requirements
• Curriculum plan https://wiki.mozilla.org/Webmaker/Curriculum
• Badges plan https://etherpad.mozilla.org/badges2015plan

3) Leaders & Fellows

LEADERSHIP DEVELOPMENT

• https://wiki.mozilla.org/Webmaker/2015/Leaders

Focused on leaders and fellows. Develop leaders to protect the open web. Build a long-term strategic plan for a Mozilla leadership development program. Roll in great work from Fellowship programs -- Open News, Science Lab, Policy. Not all of it needs to fit here -- but find points of connection and wider theme / story. Lay the groundwork for Mozilla's global, community-based learning and leadership arm.

Supporting Documents

• Mozilla-wide plan for 2015 -- How this fits into the bigger Mozilla picture http://mzl.la/mozilla_2015
• 2015 Marketing Plan (draft) https://foundation.etherpad.mozilla.org/webmakermarketing2015
• 2015 Partner & Funder Analysis https://foundation.etherpad.mozilla.org/2015-pipeline-analysis
• 2015 Risks, Tensions and Questions https://etherpad.mozilla.org/learning2015
• 2015 Key Partners and Campaign https://wiki.mozilla.org/Webmaker/2015/Partners

Context

Mozilla is a place people turn when they want to know how to use the web in their lives, communities, careers and organizations. Our focus in 2015 is to consolidate, improve and focus what we’ve been building for the last few years. With a particular focus on: improving and growing our local mentor program through Hive, Clubs, Partnerships and Maker Party, building an engaged user base of individual learners using the Webmaker product across mobile and desktop, and expanding our leadership development program so that we have lasting impact.