Firefox OS/Metrics: Difference between revisions

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|[https://metrics.mozilla.com/protected/dashboards/fxos-ftu/ Dashboard]: Choose 'All' in SW/Operator/OEM/ to get a count
|[https://metrics.mozilla.com/protected/dashboards/fxos-ftu/ Dashboard]: Choose 'All' in SW/Operator/OEM/ to get a count
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|Retention Of Customers
Retention Of Customers
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*MAU (Monthly Active Users)
*MAU (Monthly Active Users)
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**[https://wiki.mozilla.org/Firefox_OS/Metrics/activationping Activation Ping]:
**[https://wiki.mozilla.org/Firefox_OS/Metrics/activationping Activation Ping]:
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*Engg: 986701,997960
Engg: 986701,997960
*Legal: 980920
Legal: 980920
*Privacy: 992487
Privacy: 992487
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|2.1
|2.1
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*[https://bugzilla.mozilla.org/1126524 1126524 Search ]
*[https://bugzilla.mozilla.org/1126524 1126524 Search ]
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|2.5
|2.5  
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*Retention:
*Retention:
**Engagement with device: [https://bugzilla.mozilla.org/1193225 Number of voice calls, data (wifi and cellular), number of text messages. 1193225.]
**Engagement with device: [https://bugzilla.mozilla.org/1193225 Number of voice calls, data (wifi and cellular), number of text messages.]
**Inclusion of device metrics in A/B testing
**Inclusion of device metrics in A/B testing
**OTA collection of App Startup time, device startup time.  
**OTA collection of App Startup time, device startup time.  
*Activations
** [https://bugzilla.mozilla.org/1171685 FTU Ping: Avoid counting repeat pings from a known device. 1171685.]
*Privacy:
*Privacy:
**[https://bugzilla.mozilla.org/126513 User ability to delete collected info. 126513.]
**[https://bugzilla.mozilla.org/show_bug.cgi?id=126513 126513 User ability to delete collected info]
**[https://bugzilla.mozilla.org/1181295 Converged UX for opt-in, opt-out of metrics. 1181295.]  
**[Converged UX for opt-in, opt-out of metrics]  
*Scaling:
*Scaling collection
**[https://bugzilla.mozilla.org/126513 Converge the collection of items under "FxOS Health Report" branding. 126513.]
**Converge the collection of items under "FxOS Health Report" branding
**[https://bugzilla.mozilla.org/tbd Framework for adding additional metrics. Bug tbd]
**Framework for adding performance items
**Support for Non Phone devices: [https://bugzilla.mozilla.org/1171685 Using TV serial number to avoid counting repeat pings. 1171685.]
**Support for Non Phone devices
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|3.0 & Future (In Planning)
|3.0 & Future (In Planning)

Revision as of 01:28, 12 August 2015

Goals

The FxOS Metrics project enables making data driven decisions for the following:

  • Understanding how FxOS is doing in the market versus product/business goals
  • Gaining insights from quantitative and qualitative data, to enable improve the product/business goals
  • Understanding usage models, to improve future product development and opportunities
  • Determining effectiveness of marketing campaigns.

Metrics

Customer lifecycle Metrics to be collected Dashboard
Acquiring Customers
  • Partners/Channels though which devices are sold
 Dashboard: Choose Operator/OEM/Country combination of channel

Activation of Devices

  • Total number of Activated devices
 Dashboard: Choose 'All' in SW/Operator/OEM/ to get a count
Retention Of Customers
  • MAU (Monthly Active Users)
  • Apps usage per month
  • Performance (App Startup time, Power consumption)
 In Progress
Revenue
  • Number of searches done
  • Paid App Downloads
 In Progress
Referral
  • Net Promoter Score
    • Recommendations from Users
    • User Satisfaction Factor
 Future

Roadmap

FxOS Release Metrics to be collected Bugs
1.3

Engg: 986701,997960 Legal: 980920 Privacy: 992487

2.1
  • Client: 982663
  • Legal: 1021259, 1109429
2.2
2.5
3.0 & Future (In Planning) (In Planning)
  • Activation
    • Optimizing FTU: % of signups to Moz services: FxAccounts, FMD
  • Retention
    • Content Recommendation Engine based on usage (User Benefit)
    • Advanced A/B testing
  • Referral
    • Net Promoter Score (User Satisfaction Factor)

User Stories

Virtual Team

  • Device Engg: Tamara Hills, Gregor Wagner
  • Device QA: Shing Lyu
  • Server Metrics: Dave Zeber, John Jensen
  • Engg Program Mgmt: Michael Treese
  • Planning: Dominik Strohmeier
  • Product Mgmt: Ravi Dandu
  • Marketplace Product Mgmt: David Bialer
  • Marketplace Program Mgmt: tbd
  • Marketplace Engg: Andy McKay, Rob Hudson
  • Alumni: Marshall Culpepper, Hema Koka

Links

Retrieved from "https://wiki.allizom.org/index.php?title=Firefox_OS/Metrics&oldid=1089586"