Engagement/Lifecycle Marketing: Difference between revisions

→‎Our Audiences: Slight Changes
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* equipping and enabling other teams to do the same.
* equipping and enabling other teams to do the same.


= Our Audiences =
= Equipping and Enabling Other Teams =
   
   
===Users===
Many teams across Mozilla can benefit from hosting or sponsoring events, running advertising, messaging Firefox users within our product, or emailing key constituents. The Lifecycle Marketing (LCM) team is committed to helping your team plan and execute marketing activities in support of your goals. If you're a Mozillian and interested in this, visit our Mana page for details.
Our connected users, over 30 million strong, are individuals who use Mozilla products and have connected with us through social media, email and in-product. Our users help us cross promote our products, spread the word and mobilize around policy. They also act as a pool for new supporters and contributors.
 
Community Engagement builds and fosters these user connections by telling the story of Mozilla’s mission and its products through a user-centric lens. We build and maintain 30+ million direct relationships with our users and fans through social media and email, and communicate with hundreds of millions of users with our in-product messages.
 
Programs at a glance:
 
* [http://www.mozilla.org/en-US/newsletter/ Email engagement]
* [https://www.facebook.com/firefox/ Facebook]
* [https://twitter.com/firefox Twitter]
* [https://snippets.mozilla.com/ Snippet]
 
===Supporters===
Supporters are fans of Mozilla's mission and products who have taken an interest in Mozilla and want to do more. They amplify and scale our overall engagement efforts through global programs like Firefox Friends, Firefox Student Ambassadors, Firefox OS Mobilizers and word-of-mouth marketing campaigns.
 
Community Engagement works to activate and foster these supporters with tools and opportunities based on their interest, skills and level of engagement with Mozilla.
 
Programs at a glance:
 
* [http://www.mozilla.org/en-US/contribute/studentambassadors/ Firefox Student Ambassadors]
* [https://friends.mozilla.org/ Firefox Friends]
* [https://wiki.mozilla.org/FirefoxOS/Community/Mobilizers Mobilizers]


= Team Roster =
= Team Roster =
Confirmed users
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