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Connected Devices Weekly Update/2016-05-24: Difference between revisions
Connected Devices Weekly Update/2016-05-24 (view source)
Revision as of 16:55, 24 May 2016
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! style="background:#00EC00;" | On Target | ! style="background:#00EC00;" | On Target | ||
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Revised hypotheses for busy family segment | |||
Families in the US with 2 or more kids in elementary schools (PS-5), all living together in the same household; both the parents are working full time from 9am to 5pm and are between 30 & 40 yrs old, well educated, and in a medium to high income bracket. | |||
Busy Family segment: Families in the US with 2 or more kids in elementary schools (PS-5), all living together in the same household; both the parents are working full time from 9am to 5pm and are between 30 & 40 yrs old, well educated, and in a medium to high income bracket. | |||
We believe that: | We believe that: | ||
* These families are leading an extremely busy & demanding lifestyle, constantly juggling many different aspects of their daily life spanning home, work, kids, shopping, hobbies etc. | * These families are leading an extremely busy & demanding lifestyle, constantly juggling many different aspects of their daily life spanning home, work, kids, shopping, hobbies etc. | ||
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1. The busy families want an easy way to help them with personalized reminders & memos for various people in their household. | 1. The busy families want an easy way to help them with personalized reminders & memos for various people in their household. | ||
2. The busy families want a way their children can interact with a device that can help with homework | 2. The busy families want a way their children can interact with a device that can help with homework | ||
3. The busy families want a simple way to order groceries (etc.) & get it delivered without having to use a screen no matter whether they are home or away. | 3. The busy families want a simple way to order groceries (etc.) & get it delivered without having to use a screen no matter whether they are home or away. | ||
4. The busy families want an easy way for everyone in their household to listen to music without any supervision or screen time. | 4. The busy families want an easy way for everyone in their household to listen to music without any supervision or screen time. | ||