Engagement: Difference between revisions
Jump to navigation
Jump to search
(→Links) |
No edit summary |
||
| Line 8: | Line 8: | ||
* Making that people who choose to download Firefox (intentionally click on the download button) successfully download and install Firefox | * Making that people who choose to download Firefox (intentionally click on the download button) successfully download and install Firefox | ||
* Increasing engagement of new users to they continue choosing to use Firefox in subsequent browsing sessions | * Increasing engagement of new users to they continue choosing to use Firefox in subsequent browsing sessions | ||
| Line 21: | Line 19: | ||
# Address site incompatibility issues (perceived and real) | # Address site incompatibility issues (perceived and real) | ||
[https://wiki.mozilla.org/Image:Engagement_Retention_update_dec08.pdf#filelinks Summary Slides] (Dec 08) | |||
==Links== | ==Links== | ||
* [http://blogmag.net/blog/read/100/Revisiting_Engagement_and_Retention Revisiting engagement and retention] blog post | |||
* [http://blogmag.net/blog/read/102/From_click_to_download_to_engagement From click to download to engagement] blog post | |||
* [http://blog.mozilla.com/metrics/2007/11/02/firefox%E2%80%99s-funnel-factor/ Funnelcake Analysis] on blog of metrics | * [http://blog.mozilla.com/metrics/2007/11/02/firefox%E2%80%99s-funnel-factor/ Funnelcake Analysis] on blog of metrics | ||
* [http://wiki.mozilla.org/Retention 2007 Retention plan] | * [http://wiki.mozilla.org/Retention 2007 Retention plan] | ||
Revision as of 19:30, 29 December 2008
This page provides an overview of the plan to increase user engagement and therefore retention. Contact alix at mozilla dot com for any feedback or questions.
Summary Slides with December 08 update (pdf)
The Opportunity
There is an opportunity to increase the number of active Firefox users by:
- Making that people who choose to download Firefox (intentionally click on the download button) successfully download and install Firefox
- Increasing engagement of new users to they continue choosing to use Firefox in subsequent browsing sessions
Recommendations (Dec 08)
- Remove barriers to successful download and installation
- Make availability of support top-of-mind for users
- Help new users quickly become power users of Firefox
- Engage the Mozilla community to help with engagement and retention
- Facilitate the transition from other browsers
- Address site incompatibility issues (perceived and real)
Summary Slides (Dec 08)
Links
- Revisiting engagement and retention blog post
- From click to download to engagement blog post
- Funnelcake Analysis on blog of metrics
- 2007 Retention plan