Brand/Firefox: Difference between revisions

Brand/Firefox (view source)

5 bytes removed , 13 January 2011

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 =Five Pillars of the Brand=
-. Non-profit: Firefox is fundamentally driven by the Mozilla mission rather than business concerns.
+* Non-profit: Firefox is fundamentally driven by the Mozilla mission rather than business concerns.
-. Track record: Firefox has a long history of doing the right thing for both individuals and the web as a whole.
+* Track record: Firefox has a long history of doing the right thing for both individuals and the web as a whole.
-. Empowering innovation: Firefox enables individuals to create and build without permission or restriction.
+* Empowering innovation: Firefox enables individuals to create and build without permission or restriction.
-. Community driven: At its core, Firefox is about people and is powered by a global community of individuals working together for the public good.
+* Community driven: At its core, Firefox is about people and is powered by a global community of individuals working together for the public good.
-. Challenger spirit: Firefox starts races, and isn’t afraid to compete with the world’s biggest companies.
+* Challenger spirit: Firefox starts races, and isn’t afraid to compete with the world’s biggest companies.
 =Brand Voice=