Mobile/Fennec/CameraCampaign: Difference between revisions

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== Campaign Summary and Background ==
== Campaign Summary ==


A holiday campaign to acquire Firefox for Android users by promoting the new Camera UI which demonstrates Firefox as an engaging and compelling mobile browser to a mainstream audience. The campaign will be centered around a mobile optimized microsite which promotes the camera functionality and uses HTML5 technologies to create entertaining, fun and engaging user experience. The user can capture photos, decorate with filters and effects, and share via social networks and email right from the browser. <br>
More campaign details and brief can be found here: [https://wiki.mozilla.org/Mobile/Fennec/CameraCampaignBrief wiki.mozilla.org/Mobile/Fennec/CameraCampaignBrief]


== Objectives and KPIs<br> ==
== Objectives and KPIs<br> ==

Revision as of 00:51, 29 September 2011

Campaign Summary

More campaign details and brief can be found here: wiki.mozilla.org/Mobile/Fennec/CameraCampaignBrief

Objectives and KPIs

Increase awareness of Firefox for Android and drive engagement

  • [P1] photos shared, download conversions
  • [P2] campaign impressions, CTR to /mobile, bounce rate

Target

  1. Android device owners who use photo sharing apps
  2. Firefox desktop users who own Android devices (but are not currently Firefox mobile users)
  3. Existing Firefox for Android users

Campaign Details

User Flow

Marketing Plan

Timeline

Other brainstorm stuff

Campaign name brainstorm:
Snap the Web
Shutter
Frames
Web frames

Retrieved from "https://wiki.allizom.org/index.php?title=Mobile/Fennec/CameraCampaign&oldid=352768"