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Mobile/Fennec/CameraCampaignBrief: Difference between revisions
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== Objectives & Metrics<br> == | == Objectives & Metrics<br> == | ||
Increase awareness of Firefox for Android and drive engagement | Increase awareness of Firefox for Android and drive engagement | ||
*[P1] photos shared, download conversions | *[P1] photos shared, download conversions | ||
*[P2] campaign impressions, CTR to /mobile, bounce rate<br> | *[P2] campaign impressions, CTR to /mobile, bounce rate<br> | ||
== Campaign Details<br> == | |||
*The microsite will be optimized for Firefox for Android, but should also work on other mobile browsers and on desktop. | |||
*If a user visits on desktop, there will be a promo to encourage users to go on their mobile device | |||
*I suggest a partnership with Lightbox or Vignette, Android camera apps (a la instagram), to use their photo filters in exchange for helping to advertise their application. | |||
*Localized - (What countries?) <br> | |||
== Target<br> == | == Target<br> == | ||