95
edits
Foundation Summer 2012 Campaign Roadmap: Difference between revisions
Foundation Summer 2012 Campaign Roadmap (view source)
Revision as of 19:56, 9 March 2012
, 9 March 2012no edit summary
No edit summary |
No edit summary |
||
| Line 9: | Line 9: | ||
}}<section end="summary" /> __NOTOC__ | }}<section end="summary" /> __NOTOC__ | ||
== About this Campaign == | |||
This summer, Mozilla will be launching a learning & making campaign, targeted primarily at young people, to get them to use the summer to start becoming web makers -- teaching them to code in a fun, engaging, and somewhat informal way, as a pathway to making cool stuff on the web. We're calling it the “kitchen table” campaign for short — the idea being of 3 kids and a parent around the kitchen table — but branding is not final. | |||
The campaign will: | |||
*Focus on learning through making, letting participants take something they're passionate about and use that as a fun vehicle for learning. | |||
*Launch in June on a single day to focus activities and provide participants something larger that they'll be a part of. | |||
*Be open to anyone who wants to participate, and inclusive of many different toolsets (events will not be solely focused on Mozilla software). | |||
*Provide badges for participation and follow-through. | |||
*Be a collaborative experience, where people can share what they've made, and be inspired by what others have done (and then hack it). | |||
== Campaign goals == | |||
*Begin to teach thousands of people to code | |||
**This campaign won't transform participants into experts overnight, but it should give them a taste of what's possible and provide a clear path to learning/making more | |||
*Grow interest in and awareness of Mozilla's webmaking initiatives and offerings | |||
*Show web makers that they're part of a much larger movement and story, and provide a pathway for them to engage over the long-term | |||
== Blog Post Archive == | == Blog Post Archive == | ||
Here are the different blog posts that have been written about planning the campaign so far: | Here are the different blog posts that have been written about planning the campaign so far: | ||
| Line 15: | Line 34: | ||
* Michelle L: http://rwxweb.wordpress.com/2012/03/05/webmaking-day-of-action/ | * Michelle L: http://rwxweb.wordpress.com/2012/03/05/webmaking-day-of-action/ | ||
== | == Task list == | ||
The campaign is described pretty fully in the posts linked above -- this page is meant to document what we need to do before we can launch. Here are some of the biggest outstanding questions: | The campaign is described pretty fully in the posts linked above -- this page is meant to document what we need to do before we can launch. Here are some of the biggest outstanding questions: | ||
| Line 90: | Line 107: | ||
* Mayor of SF office. Mike Mccarthy | * Mayor of SF office. Mike Mccarthy | ||
** [http://www.sundaystreetssf.com/event-info Sunday Streets]. May - August | ** [http://www.sundaystreetssf.com/event-info Sunday Streets]. May - August | ||
== Team == | |||
*[http://twitter.com/#!/thornet Michelle Thorne], Mozilla. Berlin. | |||
*[http://twitter.com/#!/benjaminsimon Ben Simon], Mozilla. Bay Area | |||
*[http://twitter.com/#!/catspaw Michelle Levesque], Mozilla. Bay Area | |||
*[http://twitter.com/#!/lainiedecoursy Lainie Decoursy], Mozilla. NYC | |||