Foundation Summer 2012 Campaign Roadmap: Difference between revisions

Foundation Summer 2012 Campaign Roadmap (view source)

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 == About this Campaign ==
-This summer, Mozilla will be launching a learning & making campaign, targeted primarily at young people, to get them to use the summer to start becoming web makers -- teaching them to code in a fun, engaging, and somewhat informal way, as a pathway to making cool stuff on the web. We're calling it the “kitchen table” campaign for short — the idea being of 3 kids and a parent around the kitchen table — but branding is not final.
+This summer, Mozilla will be organizing a learning & making campaign, targeted primarily at young people, to get them to use the summer to start becoming web makers -- teaching them to code in a fun, engaging, and somewhat informal way, as a pathway to making cool stuff on the web.
+It'll look a lot like a cross between a "day of action" that a political organization might run, but crossed with a very different type of event and goal.
+We're calling it the “kitchen table” campaign for short — the idea being of 3 kids and a parent around the kitchen table — but branding is not final.
 The campaign will: