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Campaigns/about:home: Difference between revisions
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* great channel for: brand/user engagement and product marketing. | * great channel for: brand/user engagement and product marketing. | ||
* Once a snippet is pushed, it takes up to 24 hours before everyone sees the update (Firefox checks for updates once every 24 hour period). | * Once a snippet is pushed, it takes up to 24 hours before everyone sees the update (Firefox checks for updates once every 24 hour period). | ||
* Snippets can target languages (Firefox builds in a certain language) not countries. | |||
* Snippets cannot target timezones, but can detect time-zones. | |||
= content calender & lifecycle = | = content calender & lifecycle = | ||
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* Customization can be pushed by default, or provided through restart-less add-ons. | * Customization can be pushed by default, or provided through restart-less add-ons. | ||
* Customizing the background of about:home with illustrations may conflict with other snippets in rotation. | * Customizing the background of about:home with illustrations may conflict with other snippets in rotation. | ||
* File format: x | |||
* Max file size: x | |||
<b>hero graphic:</b> | <b>hero graphic:</b> | ||
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* Design should not be a "distraction" or overwhelm the page. | * Design should not be a "distraction" or overwhelm the page. | ||
* Recommendation: images should carry a similar style and feel consistent over time, and across campaigns. | * Recommendation: images should carry a similar style and feel consistent over time, and across campaigns. | ||
* File format: x | |||
* Max file size: x | |||
<b>snippet icon:</b> | <b>snippet icon:</b> | ||
* 40x50 (landscape or portrait orientation) | * 40x50 (landscape or portrait orientation). | ||
* Image should be provided as transparent png. | |||
* Should capture the message / cta of snippet text. | * Should capture the message / cta of snippet text. | ||
* If more than one snippet, icons should help differentiate. | * If more than one snippet, icons should help differentiate. | ||
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* MDN blog post behind the scenes + MDN homepage promo. | * MDN blog post behind the scenes + MDN homepage promo. | ||
* Master tracking bug upon which all campaign bugs are set as dependencies | * Master tracking bug upon which all campaign bugs are set as dependencies | ||
= webdev / open issues = | |||
* iframe bug: https://bugzilla.mozilla.org/show_bug.cgi?id=682944 | |||
** fixed in current Beta and will be available when FF 15 is released (scheduled for August 15). | |||
* GPU bug: https://bugzilla.mozilla.org/show_bug.cgi?id=774508 | |||
** no fix. Avoid 3d transforms, and limit duration of any animation. | |||
* Metrics | |||
* May not target by IP address, this is both a technical and legal issue. | |||
* May not measure interaction with hero image | |||
= past campaigns = | = past campaigns = | ||