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Optimization Test plan template: Difference between revisions
Optimization Test plan template (view source)
Revision as of 19:01, 22 September 2014
, 22 September 2014→Qualifying the Opportunity
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== Qualifying the Opportunity== | == Qualifying the Opportunity== | ||
''' | ''' | ||
What's the Optimization Opportunity?''' | What's the Optimization Opportunity?'''<br/> | ||
Please use any supporting data or information that can help identify what the problem / opporutnity is | Please use any supporting data or information that can help identify what the problem / opporutnity is | ||
'''Page to be Tested''' | '''Page to be Tested'''<br/> | ||
What page do you want to optimize? | What page do you want to optimize? | ||
'''Hypothesis''' | '''Hypothesis'''<br/> | ||
State your hypothesis for how you are going to increase conversion | State your hypothesis for how you are going to increase conversion | ||
'''Page element you would like to isolate and test''' | '''Page element you would like to isolate and test'''<br/> | ||
CTA's, copy, layout, etc. | CTA's, copy, layout, etc. | ||
''' | ''' | ||
Test Audience Segment''' | Test Audience Segment'''<br/> | ||
What segment of traffic will we be testing against? (Eg. Browser, OS, Country, etc) | What segment of traffic will we be testing against? (Eg. Browser, OS, Country, etc) | ||
'''Current Conversion Rates''' | '''Current Conversion Rates'''<br/> | ||
What is the current conversion rate associated with the page goal that you want to test? | What is the current conversion rate associated with the page goal that you want to test? | ||
'''Target Conversion Rate''' | '''Target Conversion Rate'''<br/> | ||
What is the target Conversion Rate that we would like to hit? | What is the target Conversion Rate that we would like to hit? | ||