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Firefox Growth Team: Identifying Optimization Opportunities | '''Firefox Growth Team: Identifying Optimization Opportunities''' | ||
Please fill out the following information so that we can prioritize the opportunity associated with this idea. Thanks! | Please fill out the following information so that we can prioritize the opportunity associated with this idea. Thanks! | ||
Latest revision as of 19:02, 22 September 2014
Firefox Growth Team: Identifying Optimization Opportunities
Please fill out the following information so that we can prioritize the opportunity associated with this idea. Thanks!
Qualifying the Opportunity
What's the Optimization Opportunity?
Please use any supporting data or information that can help identify what the problem / opporutnity is
Page to be Tested
What page do you want to optimize?
Hypothesis
State your hypothesis for how you are going to increase conversion
Page element you would like to isolate and test
CTA's, copy, layout, etc.
Test Audience Segment
What segment of traffic will we be testing against? (Eg. Browser, OS, Country, etc)
Current Conversion Rates
What is the current conversion rate associated with the page goal that you want to test?
Target Conversion Rate
What is the target Conversion Rate that we would like to hit?