Learning/Staging

Phase 1

Its estimated that by 2025, there will be close to 5 billion users on the web.
<Insert picture of mobile users>
The open Web - as we know and love it - is in danger. The web is moving towards closed, isolated ecosystems that limit and restrict the users' imagination and creativity, and ultimately the potential of the web for all. A glaring example of this was brought to light when Quartz recently reported that millions of Facebook users have no idea they’re using the internet.
<Insert graphic of the Facebook = Internet Conversation from Laura's report>
See our own research here. <Insert reference to research reports>

If we do nothing, more people will come online, but they will use it passively. They will believe that a handful of apps or a social media platform is all there is to the web. They will not be able to utilize the full potential of the web to improve their lives.
<Insert a big quote (picture) of Mark's latest quote: People end up viewing the Web less as a life-changing resource, and more like a television.>
It is going to become more important than ever before to protect the web as a global public resource. See the Mozilla Manifesto for our guiding principles.

We also believe that it will be equally important to teach critical web literacy skills to promote meaningful participation online in the future. <Insert image from Mozilla club or something similar>
More from this Phase:

• Strategy. High-level summary of our thinking in Phase 1
• Universal web literacy. Web Literacy
• Web Literacy:
  • Web Literacy Map: https://teach.mozilla.org/teach-like-mozilla/web-literacy/
  • Digital-Age Skills for the 21st Century (Slides): http://bit.ly/1GkdDLV
  • 21st Century Skills Badging Framework (Blog Post): https://blog.webmaker.org/21st-century-skills-badging-framework

Phase 2

Leadership Development

We will empower leaders to tackle web literacy and the major issues endangering the open web.

Some of the analysis we did in this phase:

• Survey of Mozilla Foundation's Leadership Development offerings. Link
• A SWOT analysis of all Leadership Development offerings. Link
• Analysis of types of Leaders we engage through our offerings. Link

Many of our programs already provide leaders with an opportunity to participate and contribute, while learning valuable skills along the way.

Advocacy

We will advocate for web literacy, and to protect the open web.

We tackled some questions on enabling our work through software:

• Do we need software to connect people to each other? Link
• Do we need software to help people teach web literacy and web skills at scale? Link
• Do we need significant software engineering and design resources to more effectively do mass engagement? Link Link
• Do we plan to use software as a method of change? Link

We also answered some specific questions regarding our Advocacy offerings and capabilities:

• How do we get alignment with marketing / brand voice people? Link
• Collaboration / needs with Mozilla marketing. Link
• How do we build relationships outside the email channel? Link
• How do we structure our service offerings to be more internationally / globally sensitive? Link

We are capable of building a movement and create a center of influence. See a detailed synthesis here.

"Some of the Things We Read"

• The Secret of Scale
• Creating High Impact Nonprofits
• The Promise of Lean Experimentation
• Career Success According to Network Science
• How Fellowships Can Inform Talent Management