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Mobile/ProductPlanning/Notes-2016-01-19: Difference between revisions
Mobile/ProductPlanning/Notes-2016-01-19 (view source)
Revision as of 16:55, 19 January 2016
, 19 January 2016→Marketing / Growth
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== Marketing / Growth== | == Marketing / Growth== | ||
''Mike / Alex'' | ''Mike / Alex'' | ||
'''Growth''' | |||
*In-app Tests | |||
**Wrapped up our first in-app A/B test (onboarding), [https://mana.mozilla.org/wiki/display/FIREFOX/Fennec+First+Run detailed report here]. | |||
**Barbara and I preparing our documentation for the 2nd one | |||
*We have a signed agreement with StoreMaven to A/B test app listings (AppAnnie and Sensor Tower are next) | |||
*Running ASO keyword tests: | |||
**[https://mana.mozilla.org/wiki/display/FIREFOX/Firefox+Beta+For+Android+-+App+Name+Change+ASO Beta App Name] (done) | |||
**[https://mana.mozilla.org/wiki/display/FIREFOX/Firefox+Beta+For+Android+-+Web+Browser+in+App+Description+ASO Beta App description] (running) | |||
**[https://mana.mozilla.org/wiki/display/FIREFOX/Firefox+iOS+-+Keyword+change+ASO iOS Keywords] (pending) | |||
*[https://mana.mozilla.org/wiki/display/FIREFOX/Firefox+Android+-+Replying+to+Reviews+ASO Replying to Google Play reviews] (running) | |||
* [https://mana.mozilla.org/wiki/display/FIREFOX/Fennec+First+Run First-run tour A/B test] | * [https://mana.mozilla.org/wiki/display/FIREFOX/Fennec+First+Run First-run tour A/B test] | ||