Firefox/Accounts/Progress Report/2017Q3: Difference between revisions

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(Updated 1.1 and 1.2)
(completed through 2.1)
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*Supports the onboarding team, marketing retention team and Mozilla.org team to improve user retention (through converting first run users to multi-device users).
*Supports the onboarding team, marketing retention team and Mozilla.org team to improve user retention (through converting first run users to multi-device users).
*Ask for email first: Instead of a user needing to know to "Sign In" or "Sign Up", they visit the "Connect to Firefox Accounts" (or similar) page, where they simply enter their email. We determine if an account exists and forward the user to the appropriate sign in or sign up screen.
*[https://sql.telemetry.mozilla.org/dashboard/fxa-q3-okr-1-3 Dashboards related to user retention]
*[https://sql.telemetry.mozilla.org/dashboard/fxa-q3-okr-1-3 Dashboards related to user retention]
*[https://github.com/mozilla/fxa-content-server/pull/5332 Issue 5332: ABC test for CAD phase 3 (deep link)]  
*[https://github.com/mozilla/fxa-content-server/pull/5332 Issue 5332: ABC test for CAD phase 3 (deep link)]  
*[https://github.com/mozilla/fxa-content-server/issues/5194 Issue 5194: Sign-up/in flow: Ask for email first]
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*Now that we’re using strict multi-device, numbers are going down, leading us to have less confidence.
*Still not seeing any difference in outcomes between the different phases in our ABC test. Landed our iOS deeplink patch on Sept 7th so signinCodes consumption should have increased since that date. Form views on iOS should also have increased since that date thanks to deeplinks. Leif will compare form views per phase.
*Uptick in engage but no change in ?
*The bottom charts of our dashboard are not measuring phase 2 and 3 the same way. They show very different results because phase 3 uses the flow_id. There may be a bug with the flow_id so Leif will copy the phase 2 chart for phase 3. Will see what difference that makes.
*Graph not moving in the right direction
*Try to show CAD screen more often
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|align="left"| 1.4 Fix newsletter subscription when email is confirmed on a 2nd device.
|align="left"| 1.4 Fix newsletter subscription when email is confirmed on a 2nd device.
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Fixes a problem with getting marketing newsletter opt-in data over to Salesforce.
Fixes a problem with getting marketing newsletter opt-in data over to Salesforce.
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*Didn’t seem to be any big change in their metrics. Marketing is expected to look at them again.
*Not sure if the fix is working. Maybe the situation it fixed was small numbers and just not noticeable. We should be able to go through the flow ourselves and have Ben verify.  
*Number didn’t drop to 0 so we didn’t break it.
*Trending down even before our work landed. So not sure if the fix is working. Maybe the situation it fixed was small numbers and just not noticeable. We should be able to go through the flow ourselves and have Ben verify.  
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|rowspan=2| 2. To have improved the quality of the Firefox Account experience on mobile.
|rowspan=2| 2. To have improved the quality of the Firefox Account experience on mobile.
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*[https://mozilla.invisionapp.com/share/76CPM7AC2#/screens/240561291_Desktop-_Connect_Another_Device Proposed mock up]
*[https://mozilla.invisionapp.com/share/76CPM7AC2#/screens/240561291_Desktop-_Connect_Another_Device Proposed mock up]
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*No change. Waiting for a bunch of stuff to land. But happy with code and getting it through the review process with the iOS team.
*Next step is to design test to measure results.
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| align="left"|2.2 Complete 80% of Q3 mobile bugs.
| align="left"|2.2 Complete 80% of Q3 mobile bugs.

Revision as of 19:57, 14 September 2017

Sept 5, 2017

Q3 OKR Progress

Objective Key Result Confidence Features Notes
Jul 10 Jul 24 Aug 8 Aug 21 Sep 5 Sep 18 Score
1. To have improved the quality for the Firefox Account experience on desktop. 1.1 Close ALL (100%) issues in the Quantum/Photon milestone. (Crouton) 60% 65% 70% 75% 90%

Priorities for support of Quantum/Photon in 57:

  • As of Sept. 5th, there were only a handful of "crouton" bugs remaining. Confidence % reflects where we were at on Sept. 5th. By week of Sept 11th, they were all finished! Confidence will be updated to 100% at next team review on Sept. 18th.
  • Crouton Flow Burndown Chart
1.2 Close 50% of our Q3 quality backlog. 50% 75% 75% 90%

Quality Priorities for Q3:

1.3 Increase by 15% the rate of users that become multi-device as a result of going through our first run flow. 50% 50% 50% 40% 0%
  • Still not seeing any difference in outcomes between the different phases in our ABC test. Landed our iOS deeplink patch on Sept 7th so signinCodes consumption should have increased since that date. Form views on iOS should also have increased since that date thanks to deeplinks. Leif will compare form views per phase.
  • The bottom charts of our dashboard are not measuring phase 2 and 3 the same way. They show very different results because phase 3 uses the flow_id. There may be a bug with the flow_id so Leif will copy the phase 2 chart for phase 3. Will see what difference that makes.
1.4 Fix newsletter subscription when email is confirmed on a 2nd device. 95% 95% 95% 95% 90%

Fixes a problem with getting marketing newsletter opt-in data over to Salesforce.

  • Not sure if the fix is working. Maybe the situation it fixed was small numbers and just not noticeable. We should be able to go through the flow ourselves and have Ben verify.
2. To have improved the quality of the Firefox Account experience on mobile.


2.1 Measure and A/B test best push opt-in screen on iOS. 50% 40% 55% 55% 50%
  • Next step is to design test to measure results.
2.2 Complete 80% of Q3 mobile bugs. N/A 60% 60% 60% 65%

Identification and fixing of the most impactful bugs on iOS

Currently working on:

3. To have completed all features that are still in flight from Q1 and Q2. 3.1 Have a device pairing flow ready to A/B test. 75% 75% 50% 25% 0%

Allow users to test out device pairing. This does not necessarily mean that QR codes are used.

  • Feature doc and Issues coming soon.
  • Not confident that we’ll have QR codes ready to test
  • Too many unknowns to have any confidence
  • We can try a file input but that would be a crappy experience. Have never tried to import a photo into the encoder. What if there’s too much noise in the photo or the QR code?
  • We can play with the one built into iOS but still might not have time to figure it out by the end of the quarter.
  • Confidence level for use of a QR code is <25%; type a code maybe >50%
  • Need to regroup now that we know more about technical limitations and figure out what we want to do. Need a smaller discussion about what the next steps are.
  • Ryan will reach out to iOS team.
3.2 Ship secondary email. 80% 80% 90% 90% 90%
  • Shipped
  • Shaking out the downstream bugs in terms of getting the devices to update themsleves. That’s browser work that we don’t have a lot of control over.
  • Grisha is working on Android piece.
  • Still confident we an get it out the door.
3.3 Land support for relier encryption keys. 70% 70% 75% 75% 75%

Relier encryption keys

3.4 Integrate 100% of high priority Amplitude events. 75% 75% 75% 75% 75%

Implementation of Amplitude

  • Getting help from Amplitude to move forward
  • Still discovering new things
  • Should have environment with train-95 that we can send events to.