Confirmed users
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Marketing/Glossary: Difference between revisions
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; DAU : Daily Active User. Someone who uses Firefox every day, probably as their primary browser. | ; DAU : Daily Active User. Someone who uses Firefox every day, probably as their primary browser. | ||
; Durable Team : | ; Durable Team : A team comprised of people with different skillsets and from different functional teams (a durable team is "cross-functional") who all work on a common product or project over a long period of time. E.g.; a durable team dedicated to developing and maintaining a particular website might include developers, designers, copywriters, analysts, and project managers. | ||
; Functional Team : | ; Functional Team : A team comprised of people with similar or related skillsets who each perform similar functions. E.g.; a team of engineers, a team of designers, or a team of market researches. | ||
; IPC : In Product Communications e.g. Snippets | ; IPC : In Product Communications e.g. Snippets | ||
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; PLR : Product (or Program) Line Review. | ; PLR : Product (or Program) Line Review. | ||
; PRD : Product Requirements Document. | |||
; SLA : Service Level Agreement. A commitment between a service provider and a client. When we use this term we're usually talking about one team in marketing providing a service to another team, either within marketing or in another part of the company, who acts as the internal client. | |||
; T-Shaped skill set : the concept of workers that are versed not only in their particular functional disciplines, but also versed, by training and/or experience, in other disciplines that enhance their understanding of, and contributions to, the overall output of their cross-functional team. e.g - Jane, a developer, has also taken course work on research and prototyping for human centered design. When interacting with her cross-functional teams UX resource, Dexter, she's able to help in creating hi-fidelity prototypes for qualitative user testing with little direction from Dexter, based on her understanding of story-boarding to create a user workflow model. | ; T-Shaped skill set : the concept of workers that are versed not only in their particular functional disciplines, but also versed, by training and/or experience, in other disciplines that enhance their understanding of, and contributions to, the overall output of their cross-functional team. e.g - Jane, a developer, has also taken course work on research and prototyping for human centered design. When interacting with her cross-functional teams UX resource, Dexter, she's able to help in creating hi-fidelity prototypes for qualitative user testing with little direction from Dexter, based on her understanding of story-boarding to create a user workflow model. | ||
; User Story : High-level description of a feature from an end-user perspective. Should include the type of user, what they want, and why. Intended to be completed through a series of small tasks. "As a user of Mac, Linux, and Windows, I want to download Firefox for any platform from any platform so I don't have to switch operating systems to download a specific build." | ; User Story : High-level description of a feature from an end-user perspective. Should include the type of user, what they want, and why. Intended to be completed through a series of small tasks. "As a user of Mac, Linux, and Windows, I want to download Firefox for any platform from any platform so I don't have to switch operating systems to download a specific build." | ||