Confirmed users
137
edits
Marketing/Glossary: Difference between revisions
updates
No edit summary |
(updates) |
||
| Line 6: | Line 6: | ||
; ADI : Average Daily Instances. The average number of people who use Firefox every day, usually as their default browser. | ; ADI : Average Daily Instances. The average number of people who use Firefox every day, usually as their default browser. | ||
; aDAU : active Daily Active User. Someone who doesn't just use Firefox every day casually, but uses it as their primary browser and spends a good amount of time online. | ; aDAU : active Daily Active User. Someone who doesn't just use Firefox every day casually, but uses it as their primary browser and spends a good amount of time online. These users that have more than 5 page views/sites per day. They are heavy users and considered to have a higher value. | ||
; Agile : [http://www.agilemarketing.net/what-is-agile-marketing/ Marketing] | ; Agile : [http://www.agilemarketing.net/what-is-agile-marketing/ Marketing] | ||
; ASO : App Store Optimization. The process of refining our product presence in Apple’s App Store and Google Play to make our apps easier to find. | |||
; CPI : Cost Per Install. A breakdown of how much was spent on a given campaign divided among the number of new users gained through said campaign. We want this number to be low. | ; CPI : Cost Per Install. A breakdown of how much was spent on a given campaign divided among the number of new users gained through said campaign. We want this number to be low. | ||
| Line 25: | Line 27: | ||
; Dry Market Test/Experiment : An experiment that presents a market segment with a product promise (and a measurable way for users to opt-in to the promise) before building features to deliver the promise. Its purpose is to measure desire for the features promised. Recommended best practice for such tests requires explaining the test to users who opt-in and giving them an option to be notified when such features do exist. Also called "Pretotyping" and "Fake Door". | ; Dry Market Test/Experiment : An experiment that presents a market segment with a product promise (and a measurable way for users to opt-in to the promise) before building features to deliver the promise. Its purpose is to measure desire for the features promised. Recommended best practice for such tests requires explaining the test to users who opt-in and giving them an option to be notified when such features do exist. Also called "Pretotyping" and "Fake Door". | ||
; ESR : Extended Support Release of Firefox. A release channel that updates less frequently, aimed at institutions as well as older operating systems. | |||
; Fake Door Test/Experiment : See Dry Market Test. | ; Fake Door Test/Experiment : See Dry Market Test. | ||
| Line 31: | Line 35: | ||
; FxA : Firefox Account. | ; FxA : Firefox Account. | ||
; GA : Could mean "Google Analytics" or "General Audience" (i.e., Firefox GA is the version/channel of Firefox that is released to most people, as opposed to Nightly or Beta. Also simply called Release.) | |||
; IPC : In Product Communications, e.g. Snippets. | ; IPC : In Product Communications, e.g. Snippets. | ||
| Line 53: | Line 59: | ||
; SLA : Service Level Agreement. A commitment between a service provider and a client. When we use this term we're usually talking about one team in marketing providing a service to another team, either within marketing or in another part of the company, who acts as the internal client. | ; SLA : Service Level Agreement. A commitment between a service provider and a client. When we use this term we're usually talking about one team in marketing providing a service to another team, either within marketing or in another part of the company, who acts as the internal client. | ||
; Snippet : The content overlay displayed at the bottom of the screen in Firefox desktop and mobile browsers on about:home and new:tab pages. | |||
; T-Shaped skill set : the concept of workers that are versed not only in their particular functional disciplines, but also versed, by training and/or experience, in other disciplines that enhance their understanding of, and contributions to, the overall output of their cross-functional team. e.g - Jane, a developer, has also taken course work on research and prototyping for human centered design. When interacting with her cross-functional teams UX resource, Dexter, she's able to help in creating hi-fidelity prototypes for qualitative user testing with little direction from Dexter, based on her understanding of story-boarding to create a user workflow model. | ; T-Shaped skill set : the concept of workers that are versed not only in their particular functional disciplines, but also versed, by training and/or experience, in other disciplines that enhance their understanding of, and contributions to, the overall output of their cross-functional team. e.g - Jane, a developer, has also taken course work on research and prototyping for human centered design. When interacting with her cross-functional teams UX resource, Dexter, she's able to help in creating hi-fidelity prototypes for qualitative user testing with little direction from Dexter, based on her understanding of story-boarding to create a user workflow model. | ||