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; ASO : App Store Optimization. The process of refining our product presence in Apple’s App Store and Google Play to make our apps easier to find. | ; ASO : App Store Optimization. The process of refining our product presence in Apple’s App Store and Google Play to make our apps easier to find. | ||
; CAC : Customer Acquisition Cost. The total expense incurred by a business in acquiring a new customer. | |||
; CPI : Cost Per Install. A breakdown of how much was spent on a given campaign divided among the number of new users gained through said campaign. We want this number to be low. | ; CPI : Cost Per Install. A breakdown of how much was spent on a given campaign divided among the number of new users gained through said campaign. We want this number to be low. | ||