Confirmed users
104
edits
Mozilla.org/Redesign/Questionnaire: Difference between revisions
Mozilla.org/Redesign/Questionnaire (view source)
Revision as of 19:12, 26 February 2009
, 26 February 2009→User Goals
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** The core users are Mozilla community members. They range in age from 13 to 60 and beyond. There's no set demographic for who participates in the Mozilla community. Traditionally, community members have been male programmers, but this has grown quite a bit and now includes programmers, testers, marketers, writers, designers, and more of both sexes, all races, and every continent in the world. | ** The core users are Mozilla community members. They range in age from 13 to 60 and beyond. There's no set demographic for who participates in the Mozilla community. Traditionally, community members have been male programmers, but this has grown quite a bit and now includes programmers, testers, marketers, writers, designers, and more of both sexes, all races, and every continent in the world. | ||
* What does the user want to accomplish when they arrive at the site? What is the primary action you would like them to take? | * What does the user want to accomplish when they arrive at the site? What is the primary action you would like them to take? | ||
** We believe people are coming to the site to find some information about the community. Many people will be looking for how to download Firefox or Thunderbird, but others will be wanting to find out about other parts of the Mozilla community (such as a link to the Romanian localization community's web site). | ** We believe people are coming to the site to find some information about the community. Many people will be looking for how to download Firefox or Thunderbird, but others will be wanting to find out about other parts of the Mozilla community (such as a link to the Romanian localization community's web site or how to get involved with QA), or looking up policy documents. | ||
* How long do you want them to stay on the site? | * How long do you want them to stay on the site? | ||
** Some users will stay quite a while as they delve into Mozilla and learn more about it. Most will likely stay on the site for a short period (seconds or minutes) as they're handed off to an affiliate site. | ** Some users will stay quite a while as they delve into Mozilla and learn more about it. Most will likely stay on the site for a short period (seconds or minutes) as they're handed off to an affiliate site. | ||
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*** A call-out for Installing Firefox/Thunderbird (and, likely, links to other products) | *** A call-out for Installing Firefox/Thunderbird (and, likely, links to other products) | ||
*** A feed from and a link to Planet Mozilla (maybe also one other news feed?) | *** A feed from and a link to Planet Mozilla (maybe also one other news feed?) | ||
*** A | *** A link to the Mozilla Store | ||
*** | *** ??? | ||
=== Marketing Goals and Strategies === | === Marketing Goals and Strategies === | ||