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Marketing:Boilerplate: Difference between revisions
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Mozilla needs to get better | Mozilla needs to get better at messaging its mission and public benefit nature. | ||
With this in mind, we want to do a thought experiment: rewrite the boilerplate text used at the end of Mozilla press releases. | With this in mind, we want to do a thought experiment: rewrite the boilerplate text used at the end of Mozilla press releases. | ||
While it would be nice to have better boilerplate text, that's not the main point here. The goal is to really push ourselves on a) | While it would be nice to have better boilerplate text, that's not the main point here. The goal is to really push ourselves on a) the key concepts we're trying to communicate and b) the words we're using to deliver these concepts. | ||
If we can nail this -- or even come up with a couple of good versions -- we will have useful fodder for renewed mission-based marketing efforts. | If we can nail this -- or even come up with a couple of good versions -- we will have useful fodder for renewed mission-based marketing efforts. | ||