Drumbeat/Scenarios/template: Difference between revisions
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== Community == | == Community == | ||
<break down of community / audience segments we want to work with> | <break down of community / audience segments we want to work with, also may include analysis of geography> | ||
== Framing == | |||
<3 - 5 key messages that will be widely understood by many people at the end of the year> | |||
== Scope == | == Scope == | ||
| Line 42: | Line 46: | ||
<who will do we want to work with on this? who already a leading player?> | <who will do we want to work with on this? who already a leading player?> | ||
== Bongo: online campaigns == | ==Campaigns and activities== | ||
=== Bongo: online campaigns === | |||
== Conga: ground game / local == | === Conga: ground game / local === | ||
== Tympani: focusing the discussion / major annual event == | === Tympani: focusing the discussion / major annual event === | ||
== SWOT Analysis == | == SWOT Analysis == | ||
Revision as of 19:13, 23 September 2009
Drumbeat - Year One Scenario Template
Purpose: answer the question 'what would one year of Drumbeat activity look like in a region x focused on topic y?
Overview
- Title: xxx
- Once Sentence: xxx
- Timing: throughout 2010
- Geography:
- Language:
Goals
<what are top level goals for whole year / scenario?>
- Goal #1
- Success metric
- Goal #2
- Success metric
- Goal #3
- Success metric
- Non goals
Community
<break down of community / audience segments we want to work with, also may include analysis of geography>
Framing
<3 - 5 key messages that will be widely understood by many people at the end of the year>
Scope
<list of topics that are in / out of scope in this scenario>
In scope
Out of scope
Partner organizations
<who will do we want to work with on this? who already a leading player?>