Firefox3.6/Marketing/cmt punchlist

Tuesday

• Personas Video
  • Get it queued up on YouTube (Owner: Sarah)

• What's New in 3.6 Video
  • Prepare video in all necessary file formats (Alix, Rainer)
  • Make sure video files are uploaded to videos.mozilla.org (Laura)
  • Make sure mozilla.com video page and press kit page are updated with video (Laura)
  • Upload video to YouTube (Sarah)

• What's your style? Campaign:
  • Promotion:
    • Post campaign idea to Personas mailing list (Owner: Mary)
    • Draft Mozilla Blog post (Owner: Mary)
    • Draft individual Blog posts (Owner: All)
    • Draft EU Community Blog post (Owner: BillyBoy or Irina)
    • Complete campaign page on SFx (Owner: Mary - just need video URL)
    • Complete SFx promo (Owner: Jamey - just need video URL)

• Company + Community Communications:
  • Heads up to community members (Owner: Mary - check in w. PR/Beltzner first)
  • Draft CTA email (Owner: Mary)
  • See launch day for more details

Launch Day

• Launch (or immediately following):
  • Breakfast (Owner: Erica + Karen)
  • Bit.lys:
    • Generate GA news/blog post link (Owner: Sarah - check in w. Melissa)
    • Generate Video link (Owner: Tara or Sarah)
  • Facebook:
    • GA announcement
  • Digg
    • Post GA news to Digg (Owner: Mary - check in w. Melissa)
  • Blogs:
    • Push Mozilla blog post on What's your style life
    • Push personal blog posts live
    • Push MEC blog post live
  • Note to all@moz + marketing list (Owner: Mary)
    • Includes:
      • Bit.lys
      • Hashtag
      • Digg link
      • @firefox tweet
      • MozBlog post
      • What's your style campaign page + CTA
      • Community note only: Ask to post news to respective FB groups
  • Note to India-community - same info as above (Owner: Mary)
  • Note to Campus Reps - same info as above (Owner: ReyRey)
  • Note to Mozilla-Hispano - same info as above (Owner: Sarah)
  • Note to l10n - same info as above (Owner: Mary)
  • Post to Campus Reps Ning group w. above info (Owner: William)

• Twitter:
  • GA tweet from @firefox (Owner: Sarah)
  • GA tweet from @campusreps (Owner: ReyRey)

• Mid-a.m.:
  • Community Marketing Call + Air Mozilla: (TBD - host in Paris or MTN VW with special guests)

• Mid-day:
  • Twitter:
    • Personas video + What's your Style tweet from @firefox (Owner: Sarah)
    • Retweet MozHacks tweets from @firefox (Owner: Sarah)
    • Personas video + What's your Style tweet from @campusreps (Owner: ReyRey)
    • Personas video + What's your Style tweet from @personas (Owner: Mary)

• Afternoon:
  • Personas Station:
    • Set up Personas station to allow people to create a photo for the "What's your style?" Campaign
      • Owner: Sarah?
      • Timing: Late afternoon
      • Needs:
        • A laptop set up (Sean!)
        • The paper cutter (snag it temporarily)
        • An exacto knife + scissors (I think Sarah has a knife)
        • A camera

Thursday

• Facebook:
  • Personas - What's your style?