Drumbeat/website/about/Drumbeat

Earth calling earth calling: Please treat me, otherwise, glaciers will melt. "This is on the 14th from the Copenhagen Climate Change Conference hall corner came singing"

Drumbeat is

We have two needs for descriptive phrases:

• A half sentence (as short as possible) to describe Drumbeat on other social media, for example text in our profile photo on Facebook or in our Twitter background image (like hunch does)

• • (not the same as twitter "bio" or Facebook profile information, that's next)

• A description of what Drumbeat is for the top of the site/the about page/other things like our Facebook profile. We will also have a 3-5 sentence description, but the standalone one line is really important to have.

Current Wording

Half Sentence

Currently winning:

Community for people who keep the web open

"Make stuff. Meet friends. Keep the web open."

"Make New Things. Create Community. Keep the Web Open and Free."

"The Open Web: Protect It, Expand It, & Make Some Friends Along the Way!"

"A Creative Community Keeping the Web Open for the Next 100 Years"

Full Sentence

less focus on projects and more focus on "community" "meeting place" etc

• Drumbeat is a community for projects that make the open web better, aimed at...

• Drumbeat is a community of projects that make the open web better, aimed at...

• • facilitating projects that help the open web
  • aiding and showcasing projects that help the open web

• Drumbeat is an initiative of the Mozilla Foundation to help make the open web better

• Drumbeat is a place where you can help make the open web better
• Drumbeat: where you can make the open web better
• Drumbeat: help keep the web open for the long haul

• Drumbeat is
  • a Mozilla initiative
  • an ecosystem

• an ecosystem of open web thinkers schemers and dreamers

Mozilla Drumbeat is a global community of Internet lovers building a better web and more open world.

Or something other than "Internet lovers?" Want to get a bit of playfulness in there so it's not too stiff-sounding. But sometimes that's hard to localize / translate.

Mozilla Drumbeat is a global community of innovators building a better web and more open world.

Mozilla Drumbeat is a global community of innovation ninjas building a better web and more open world.

Mozilla Drumbeat is a global community of kick-ass geeks building a better web and more open world.

from the site now:

One-sentence: "Mozilla Drumbeat is a global community of everyday internet users working together to build a better web and more open world."

One-paragraph:

Mozilla Drumbeat is a global community of webmakers and innovators, building the Internet's future through your project ideas and open collaboration.

Mozilla Drumbeat Projects: • Make the web better. More innovative. More open. More awesome. • Use open-source DNA and know-how. Working out in the open together. • Are all about making and building. We don't just talk about ideas -- with your help, we build them.

"The the Drumbeat initiative, Mozilla will support a community of artists, teachers, lawyers, librarians, everyday Internet users, and of course geeks who will keep the Web open for the next 100 years through exciting new projects and local engagement."

IMHO, the top line blurbs need to paint a picture, so must include some specific, profound images.

I would like to see the "next 100 years" piece included in our core appeal. It's our big, hairy, audacious goal AND it makes us the the only leaders in the space brazen enough to talk in terms of centuries (that I know of).

Thanks for driving this.

From where I sit, these are not that different that what we've been saying up to now -- which has been leaving people cold. We need zing!

Things that feel like they are working:

- keep the web open

Things that feel like they aren't adding value:

- community (overused and not galvanizing) - projects and people (generic, and not the end point)

Some ideas that seem to be getting traction:

- every day internet users (don't love, but people get it) - anything that describe our big hair audacious goal

I don't have the solution, but can offer some other sentences that I've been using:

"Drumbeat: an invitation to everyday internet users to help keep the web open."

"Getting huge numbers of people doing things that make the internet better, more open.

Take a close look at the two pager for funders to see if there is more language to steal. It's based on 100s of conversations about Drumbeat. It's not perfect, but it is intentional.

Also, good to get Henrik's suggestions as he was been doing the same feedback gathering out in the world.

How other communities describe themselves

What the community is

• "funding platform" (kickstarter)
• "respectful community" (vimeo)
• a place to "raise money, offer perks and keep 100% ownership" (indiegogo)
• (dowser)

What the community does

• (vimeo)
  • (the users) "sharing the videos they make"
  • (the site) "We provide the best tools and highest quality video in the universe"

• (kickstarter)

• indiegogo
  • (the users) raise money from friends, followers and interested strangers
  • (the site) provide a simple platform offering (customizable) tax-deductable donations and purchases