Drumbeat/webmademovies/Public roadmap: Difference between revisions

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= Public Roadmap  =
= WebMadeMovies Roadmap  =


== 18 months ==  
== 18 months ==
'''Web Made Movies is a strong brand recognized as an innovator at the intersection of film and the web - proof that openness can win in film'''


* It is a vibrant, bustling studio - picture a movie set of the 1930s, where instead of props and a camera department, you have independent filmmakers, CSS hackers, cross-media scriptwriters, Javascript wizards, PHP developers and graphic designers all collaborating on cutting edge productions.  The software and content people are working as a team.  <br>
'''Web Made Movies is a strong brand recognized as an innovator at the intersection of film and the web - proof that openness can win in film'''


* At least 5 high profile productions have engaged with the lab to produce world-class experiences that showcase the potential of open video.  These productions innovate not only technology, but how storytelling and narrative can evolve when woven into the web.  They showcase what the open web can deliver as a platform that flash never will. <br>
''[MT: This headline above feels a bit too long. and "strong brand" feels vague and weak. Should emphasize 3 - 5 "best in class" productions that inspire others and define open video as the gold standard in interactive''.]<br>


* A collection of technologies including pocorn.js exist in the wild, driving innovation in unexpected directions <br>
*It is a vibrant, bustling studio - picture a movie set of the 1930s, where instead of props and a camera department, you have independent filmmakers, CSS hackers, cross-media scriptwriters, Javascript wizards, PHP developers and graphic designers all collaborating on cutting edge productions. The software and content people are working as a team. <br>


* Buzz. Web Made Movies productions appear at film festivals and interactive events such as Sundance, TIFF, IDFA and SXSW. People reference Web Made Movies open video productions rather than current flash-based multimedia<br>
*At least 5 high profile productions have engaged with the lab to produce world-class experiences that showcase the potential of open video. These productions innovate not only technology, but how storytelling and narrative can evolve when woven into the web. They showcase what the open web can deliver as a platform that flash never will. <br>


== End of 2010 ==
*A collection of technologies including pocorn.js exist in the wild, driving innovation in unexpected directions <br>
'''We've laid the runway for the project, and are beginning to invite the world'''


* 6 Engaging working demos '''prove''' the advantage of open video
*Buzz. Web Made Movies productions appear at film festivals and interactive events such as Sundance, TIFF, IDFA and SXSW. People reference Web Made Movies open video productions rather than current flash-based multimedia<br>
* Filmmakers are eager to join the lab, bringing productions in all stages: development, production and distribution, to work with the lab
* Web Made Movies has talent cued up to absorb these people and leverage their content<br>  
* Popcorn.js is at 1.0, driving forward via daily work from students and Seneca College
* To engage audiences, strong content is being produced natively by the lab to kickstart the process - a series of videos about the open web evokes our philosophy and helps our fellow travelers.


== October ==
== End of 2010  ==
'''We're in active outreach'''
 
* Software sprints have taken place in Brazil, Lebanon and New York to advance popcorn.js and recruit talent
'''We've laid the runway for the project, and are beginning to invite the world'''
* The project is on the road, recruiting filmmakers into the fold
 
* The developer community is active online, solving problems and growing steadily
''[MT: This makes it feel like all we've done is "get ready.<span style="font-weight: bold;">"  Maybe stress demos / reference implementations more.]
* A full term course at Seneca College is devoted to Web Made Movies
</span>'''''<br>
* 3 demos and episodes are circulating online
 
*6 Engaging working demos '''prove''' the advantage of open video
*Filmmakers are eager to join the lab, bringing productions in all stages: development, production and distribution, to work with the lab
*Web Made Movies has talent cued up to absorb these people and leverage their content<br>
*Popcorn.js is at 1.0, driving forward via daily work from students and Seneca College
*To engage audiences, strong content is being produced natively by the lab to kickstart the process - a series of videos about the open web evokes our philosophy and helps our fellow travelers.
 
== October ==
 
'''We're in active outreach'''  
 
''[MT: Can we stress more early accomplishment?]''<br>
 
*Software sprints have taken place in Brazil, Lebanon and New York to advance popcorn.js and recruit talent  
*The project is on the road, recruiting filmmakers into the fold  
*The developer community is active online, solving problems and growing steadily  
*A full term course at Seneca College is devoted to Web Made Movies  
*3 demos and episodes are circulating online


== Progress to date  ==
== Progress to date  ==
Confirmed users
9,624

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