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=Brand Checklist= | =Brand Checklist= | ||
Consistency and clarity are crucial to | Consistency and clarity are crucial to good branding, so before you share your project with the world, please review this checklist to make sure all the elements are in place: | ||
* is the brand represented correctly? | * is the brand represented correctly? | ||
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* does your site share common visual elements with other Mozilla sites? | * does your site share common visual elements with other Mozilla sites? | ||
* does your site's URL fit into the structure of the Mozilla web universe? | * does your site's URL fit into the structure of the Mozilla web universe? | ||
More details on each of these questions are listed below, along with assets you | More details on each of these questions are listed below, along with assets you can use. If you have any questions, just email creative@mozilla.com for more info. | ||
=Brand= | =Brand= | ||
Be sure to familiarize yourself with the positioning info on [https://wiki.mozilla.org/Brand/Firefox this page], before starting any project (and make sure any vendors or agencies are familiar with it as well). The background is that our research has shown that the vast majority of Firefox users are very unaware of our mission, that Firefox is a product of a non-profit or even what Mozilla is in general, but when they find out about those elements they view us even more favorably than they did initially. | |||
Simply put, the story behind Firefox is a huge advantage that our competitors could never copy, even if they wanted to, and we should make sure it's woven into all our communications. | |||
As part of this, ''it's very important to connect Mozilla to Firefox''. So, please make sure you always use the Mozilla Firefox version of the wordmark, and that your text references call it Mozilla Firefox on the first usage (after the initial reference, it's ok to just use Firefox by itself). | |||
=Logo= | =Logo= | ||
The Firefox logo is our most important brand element, and it's extremely important to use it properly. | |||
* [http://www.mozilla.com/en-US/press/media/logos/ Logo usage guide] | * [http://www.mozilla.com/en-US/press/media/logos/ Logo usage guide] | ||
* How to tell the correct and incorrect Firefox logos apart: | * How to tell the correct and incorrect Firefox logos apart: | ||
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* [http://www.intothefuzz.com/brand/mozcom-gradient.eps mozilla.com background gradient] | * [http://www.intothefuzz.com/brand/mozcom-gradient.eps mozilla.com background gradient] | ||
* [http://www.intothefuzz.com/brand/example-page.psd sample page with universal header and background gradient] | * [http://www.intothefuzz.com/brand/example-page.psd sample page with universal header and background gradient] | ||
* Font | |||
=URL= | =URL= | ||
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For more information, including details on how to handle exceptions to this policy such as campaign microsites and local sites, please check out the [https://wiki.mozilla.org/Websites/Taskforce/Proposals/Domain_Name_Strategy#.22One_Mozilla.22_Strategy One Mozilla Domain Name Strategy document]. | For more information, including details on how to handle exceptions to this policy such as campaign microsites and local sites, please check out the [https://wiki.mozilla.org/Websites/Taskforce/Proposals/Domain_Name_Strategy#.22One_Mozilla.22_Strategy One Mozilla Domain Name Strategy document]. | ||