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| == Marketing & PR == | | == Marketing & PR == |
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| *Silent launch of Spark: 3/25 <br> | | *Silent launch of Spark: 3/24 <br> |
| *Work with Aaron to get final list of supported devices | | *Final list of supported devices: 3/24<br> |
| *Proposed blog authors to support final release and subsequent press inquiries<br>
| | *Website code freeze: 3/25 |
| *Materials: RC blog post being drafted, release timing<br> | | *Deadline for blogs to send to Press: 3/25<br> |
| *SXSW: A huge success. Next stop: LA April 9-12 | | *GA Blog post staged: 3/28 |
| *Add-ons compatibility plan with Dan Horner<br><br>
| | *Launch day timing: '''3/29 at 6AM '''<br> |
| *'''Beta 5 Stats - As of 3/14/11'''<br>Total Installs: 911,665 (+14%), Beta 5 Installs: 261,656<br>Active Users: 446,170 (48.94%) (+.04%) / 375,988 ADUs (ADU = 83,553 x 4.5)<br>Market Rating: 3.29 (+.03) (5/4/3/2/1): 2877/1874/1873/1368/1721 (Opera 4.0, Skyfire 4.0, Dolphin 4.0 - All Unchanged)<br>#22 in Top Free Productivity category (same)<br>*We've been seeing a slow and steady rise in our market rating since the release of Beta 5. | | *Launch week/launch day time line: [http://mzl.la/ezuI6E http://mzl.la/ezuI6E] <br><br> |
| *'''Add-ons'''<br>Reviewed/Public: 152, Compatible with Beta 5: 40 (26%), Featured: 15
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| *'''Sync'''<br>Mobile ADUs: 32,391 (+28%) (7,198 x 4.5)
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| *'''Feedback''' (99% of feedback comes from Android devices)<br>Issues: 52% (same)<br>Praise: 45% (same)
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| *'''Speaking Appointments'''<br>CTIA "Internet Mobile Browsing" panel - March 22 - (TBD)<br>Web 2.0 Expo "The Future of User Interfaces: Designing for the Small Screen" panel - March 29 - Madhava Enros
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| *'''Events'''<br>SXSW Interactive -"Firefox Gone Mobile Ice Cream Truck" - 1st of 3 awareness events<br>Snapshot: More than 2k new @mozmobile followers, #2 trending event on Cluster at all of SXSWi (only behind Austin Convention Center), more than 19k check-ins on Foursquare, EVERY person in line got swag and/or discussion with Mozilla representative. Full Report Coming Soon. <br>
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| == Feedback Summary<br> == | | == Feedback Summary<br> == |