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'''The bendable, hackable, remixable nature of the web has dramatically changed the media landscape.''' Television. Radio. News. Comics. Music. Books. Film. All have been engulfed by the technology and culture of the internet. Or, as grand media meister McLuhan put it: TV, radio, books, etc. have become the content of the web. | '''The bendable, hackable, remixable nature of the web has dramatically changed the media landscape.''' Television. Radio. News. Comics. Music. Books. Film. All have been engulfed by the technology and culture of the internet. Or, as grand media meister McLuhan put it: TV, radio, books, etc. have become the content of the web. | ||
'''What do we want this webified media landscape to look like when it grows up?''' | '''What do we want this webified media landscape to look like when it grows up?''' The Star Wars Kid or LucasFilm? ProPublica or roadkill on the information superhighway? Punk rock or big labels? | ||
[[Image:Mozilla_Drumbeat_ScienceFair.jpg| | [[Image:Mozilla_Drumbeat_ScienceFair.jpg|275px|left|alt=Drumbeat Festival Science Fair 2010.|Drumbeat Festival Science Fair 2010]] | ||
If you make media, build the web or both, you've got a say in this. The web is lego. You can build whatever nifty, fun, creative, innovative version of the media future you like. | |||
That's the point of this year's Mozilla Drumbeat Festival: to gather smart people using the web to reinvent the media. We'll spend three days throwing down design jams, hackfests, writing workshops, tech teach ins, science fairs and parties that pull '''the best of modern web technology and technique into the world of media making.''' | That's the point of this year's Mozilla Drumbeat Festival: to gather smart people using the web to reinvent the media. We'll spend three days throwing down design jams, hackfests, writing workshops, tech teach ins, science fairs and parties that pull '''the best of modern web technology and technique into the world of media making.''' | ||