Firefox/Aurora/Grow Usage (phase 1): Difference between revisions
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== Ability to hit targets == | == Ability to hit targets == | ||
Assuming we can | Assuming we can offer the update to everyone: | ||
===Low=== | |||
* 100,000 ADUs (desired) - 60,000 ADUs (current) = 40,000 ADUs(needed) | |||
* 40,000 ADUs (needed) / 522,311 (potential) = '''7.6% uptake needed to hit goal''' | |||
===Regular=== | |||
* 250,000 ADUs (desired) - 60,000 ADUs (current) = 190,000 ADUs(needed) | |||
* 190,000 ADUs (needed) / 522,311 (potential) = '''36.3% uptake needed to hit goal''' | |||
===Stretch=== | |||
* 500,000 ADUs (desired) - 60,000 ADUs (current) = 440,000 ADUs(needed) | |||
* 440,000 ADUs (needed) / 522,311 (potential) = '''84.2% uptake needed to hit goal''' | |||
== Details == | == Details == | ||
Revision as of 21:54, 15 June 2011
Summary
This wiki page describes our initial plan to grow Aurora channel usage in the short term. Future plans will be created to grow it long-term
Non-goals
- We will not be discussing growing other channels
- We will not be dealing with how to encourage users to be on the latest version of Aurora (the update stratification problem)
- We will not be discussing long-term (>1 million) growth opportunities
Current usage
We're around 60,000 ADUs on the Aurora channel as of 2011-06-14 (it fluctuates a bit though)
Goal usage
- Standard: 100,000 ADUs
- Stretch: 250,000 ADUs
Potential audience
We decided to focus on those running betas of Firefox 4 because:
- They have shown willingness to run pre-release software
- We aren't pulling from user running modern beta builds, hurting us in the future
- They aren't doing themselves a favor by running old builds
- They aren't doing us a favor by testing older, unreleased builds
- They don't seem to be moving off these builds
- We already started an update billboard for them, so less work
This is the current breakdown, excluding "pre" (nightly) versions:
This gives us a potential audience of 522311.
Ability to hit targets
Assuming we can offer the update to everyone:
Low
- 100,000 ADUs (desired) - 60,000 ADUs (current) = 40,000 ADUs(needed)
- 40,000 ADUs (needed) / 522,311 (potential) = 7.6% uptake needed to hit goal
Regular
- 250,000 ADUs (desired) - 60,000 ADUs (current) = 190,000 ADUs(needed)
- 190,000 ADUs (needed) / 522,311 (potential) = 36.3% uptake needed to hit goal
Stretch
- 500,000 ADUs (desired) - 60,000 ADUs (current) = 440,000 ADUs(needed)
- 440,000 ADUs (needed) / 522,311 (potential) = 84.2% uptake needed to hit goal
Details
- Prompt or minor update?
- We will try the billboard first, in your face and we can have a message on it
- If that doesn't work, we will go to unprompted
- These users should already have a minor update sitting there waiting for them, not sure why they aren't installing/restarting
- Last prompt wasn't localized
- We should localize as much as possible for maximum impact