Brasil Community Outreach

Objective

Engage and recruit broader community on Basecamp efforts via a cohesive community building and outreach plan that spans events, Mozilla Reps, functional area community efforts and more. Let's work together to keep everyone informed, excited and participating.

Goals

• Prime the pump for Telefonica product launch in Q1, by driving acquisition and awareness of Firefox Desktop.
• Drive set of built in apps that are highly relevant in Brazil and solves use cases for the target market there, and create thriving app ecosystem.
• Grow direct relationships with our users.

Initiatives and Programs

Overall Market Research

• Overview/Objective:
• Owner:
• Milestones and Deliverables:
• Additional Background:
• How to get involved:

Apps

Goal

• A set of built-in apps that are highly relevant in Brasil and solves use cases for the target market there
• An app ecosystem in Brasil that includes high-quality, must-have apps for that market

Recruiting and Promotion

• Identifying key Apps
• Recruiting App Developers

WebFWD

• Support DevEngagement efforts by providing
  • WebFWD program resources to event participants as follow-up
  • (TBD) financial support for select participants to build B2G apps
  • connection to local entrepreneur/startup network
  • connection to CS and UX/UI universities (from former and current outreach)

Developer Engagement

• Coordination of Devengage & Dev Ecosystem content & tools development: https://wiki.mozilla.org/Apps/DevEngage/Content
• Developer Events Plan for Brazil (Shez)

Boot-to-Gecko Platform

Goal

B2G device to be deployed by Telefonica in Brasil, developed in conjunction with Qualcomm and an OEM partner

• Creating Gaia Apps
• Device allocation and software distribution
  • B2G system

Overall Recruiting and Engagement Activities

Contribute Page/PT-BR

• Overview/Objective: To connect directly to potential contributors in LATAM in their own language.
• Owner: David Boswell and Luciana Viana
• Milestones and Deliverables: Phase 1 of PT localization for Get Involved page by mid-July (bug 760821)
• Additional Background: Background on Are We Growing Yet? dashboard
• How to get involved: Contact David or Luciana -- there are lots of ways to help from localizing content to providing assistance to people wanting to get involved in all areas of the project.

Upcoming events & visits

Event	Type	Owner	Location	Date
BD Road Trip	Business Development	Ron P	Sao Paulo	June 11, 2012
FISL	FOSS Conference	Jesse	Porto Alegre	July 25, 2012
Community Day @ FISL	Strategy + Organization Session w. key leads	Luca Toledo	Porto Alegre	July 26, 2012
Brazil JS	Javascript developer conference	Shezmeen	Porto Alegre	August 30, 2012