Webmaker/2013plans

	Webmaker 2013 Plans
	Owner: Mozilla Foundation	Updated: 2013-02-5
	Building a generation of webmakers. Feedback and comments welcome on the Webmaker mailing list

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Roadmaps

Webmaker 2013 has three major product elements. Here are their roadmaps:

• Webmaker Tools and Content lead: Brett Gaylor
• Webmaker Badges lead: Erin Knight
• Webmaker Mentor Community lead: Chris Lawrence

Context

• Audience: Makers and mentors.
  • Makers (primary) are people who want to go beyond what they can do w/ normal social media.
  • Mentors (secondary) are people who want to help make webmakers by running events and teaching.
• Main changes in 2013:
  • Lead with popular culture and remixable content.
  • Integrate well with mainstream social media.
  • Create a standalone Webmaker badges offering other can deploy.
  • Crate an enduring global mentor community, building on Hive and SCP.
• Additional context on product strategy, movement-building, audience and main changes this year

Top level 2013 goals

Overarching:

• Grow Mozilla Webmaker into both a product that people love and a vibrant global community.

Product goals:

In 2013, we want Mozilla Webmaker to become:

• 1. a popular way to make, animate and remix web content
  
• 2. that levels up your skills, craft and code as you make things
  
• 3. and is powered by a global community of makers and mentors
  

Organizational goals:

For this vision of Webmaker to succeed, MoFo needs to:

• 4. establish a regular flow of new product ideas and features
  
• 5. create a culture of excellence (process + outcomes)
  
• 6. tee up solid long-term funding and resource base
  

Product goals w/ detailed objectives

objectives = short term things we will do to pursue a goal, last less than a year

1. Turn Webmaker into popular way to make, animate and remix web content

1.1 Turn users into makers (more than two 'makes' post sign up)
1.2 Add gallery + social media: sharing happens on Webmaker.org + across the (social) web
1.3 Build in tools that let you pull in *your own* content from mobile and social networks
1.4 Create starter content you can't resist being part of: you want to remix and remake
1.5 Evolve webmaker.org into a way to find, celebrate and remix the best 'makes'

Metric: # of makers
Target: 250,000 in 2013, 1M in 2014
Math: 10M uniques => 1M users => 250k makers
<-this is a strawman that needs alot of work

2. Build features to level up skills, craft and code as you make things

2.1 Create a complete set of Webmaker badges covering all the skills we care about
2.2 Add playlists, 
badge pathways and user dashboards making learning easier
2.3 Build ways to encourage users to mentorship, critique, collaboration and forking
2.4 Work with partners to build our tools and badges into their sites
2.5 Add JavaScript to Webmaker to help people learn more advanced web skills

Metric: # of badges
Target: 1M in 2013, 5M in 2014
Math: 250k makers earning 4 'major' badges each
<-this is a strawman that needs alot of work

3. Create a global community of makers and mentors that power Webmaker

3.1 Find mentors with a maker attitude (upload a learning resource or organize an event)
3.2 Merge Hive + Code Party to create a global instructor community w/ local roots
3.3 Build tools that make it easy to find local instructors / events / clubs online
3.4 Create more + better mentor resources: step by step guides for teaching
3.5 Build basis for 'L10N Everywhere': tools, starter content and 'makes' should all eventually be translatable

Metric: # of mentors
Target: 10,000 active mentors, 500 lead mentors (like ReMos)
Math: 10x current mentors, varying level of engagement
<-this is a strawman that needs alot of work

Organizational goals w/ detailed objectives

objectives = short term things we will do to pursue a goal, last less than a year

4. Establish a regular flow of new product ideas and features

4.1 Establish a method for doing product exploration (aka following hunches)
4.2 Refine our 'open lab' model around Hive, Open News and Open Science initiatives
4.3 Specifically: Hive, Open News, etc. feed new kinds of content and tools into Webmaker
4.4 Explore the idea of 'hackable games' as part of our Webmaker offering
4.5 Find a way to build mobile into our Webmaker experience

Metric: answers to product 'hunches' in less than 60 days

5. Create a culture of excellence (process + outcomes)

5.1 Build a fun, compelling product that sets the high bar for learning and making.
5.2 Be the best in the world at engaging and sustaining community contribution.
5.3 Create a rigorous culture of testing, iteration and refinement based on metrics.
5.4 Bake design and design thinking into our product development culture.
< 5.5 Dogfood. The Webmaker team and community uses Webmaker tools, daily.

Metric: better conversions and user stickyness
Ties to: 1M webmakers numbers above

6. Tee up solid long term funding and resource base

6.1 Make Webmaker message successful w/ individual donors, $1M/in 2013
6.2 Explore major gifts, do on small scale tied to Hive in London and NYC
6.3 Balance our grants portfolio with unrestricted dollars from a diversity of funders

Metric: ratio of restricted to unrestricted funds

Planning Schedule

• Nov 20: Outline process / top goals on Webmaker call
• Nov 21: Call with expanded management team
• Nov 26: 1st review of straw man budget
• Nov 27-28: Management team work sprint (Toronto)
• Nov 30: Updated goals / key hires added to budget / 2nd budget review
• Dec 4 : Share proposed plans w/ Webmaker call for feedback
• Dec 5: Lock board presentation content re: goals and budget
  • Detailed Webmaker product vision document being developed in parallel
• Dec 10: Ship strategy deck and budget to board
• Dec 12: Board meeting
• Dec 18: Share outcomes of board meeting on Webmaker call, refine roadmaps