Contribute/Conversion points: Difference between revisions
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Revision as of 18:14, 13 March 2013
This page documents conversion points for different parts of the project to provide information about the contributor lifecycle for the Grow Mozilla dashboard. See bug 736109 for details about implementing this and see The SuperStar Radar blog post for information about why this is helpful for community building.
Contribution Funnel
There are two things we'd like to show here to help us understand how easy or hard it is for people to contribute to certain parts of Mozilla.
The first measurement shows each step of the process involved from expressing interest in contributing to successfully completing a contribution. The following example graph shows how we'll be able to see where people are dropping out of the process so that we can identify and fix problems.
The second measurement shows how the percentage for each conversion point changes over time. This will allow us to see how effective a giving optimization has been.
Activity Levels
- (A) shows lagging patterns - the wave train in successive transitions would lag in time.
- (B) shows how a major new release might bump up midlin contributor activity
- (C) shows how we might expect the population of top contributors to be more or less stable
- (D) shows some theoretical mass contributor fatigue
Contribution Points
Note: The color of these boxes corresponds to activity level of contributor as defined in Who Is In The Mozilla Community? infographic.
- Yellow: Casual Contributor
- Orange: Active Contributor
- Green: Core Contributor
Note: As someone passes from casual to active contributor, we should look at way to send out automated invitation to the phonebook.
Coding
Note: There are 13 points for Coding listed below but the wiki can cut some of the content off. If you're not seeing all 13 points, make the window wider or decrease the font size.
| Functional Area | Conversion Point #1 | Conversion Point #2 | Conversion Point #3 | Conversion Point #4 | Conversion #5 | Conversion #6 | Conversion #7 | Conversion #8 | Conversion #9 | Conversion #10 | Conversion #11 | Conversion #12 | Conversion #13 |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Coding | Creating Bugzilla account | Getting editbugs access | Submitting patch | Having patch be approved | Having patch checked in | Gaining Level 1 commit access | Submitting 5 patches | Providing patch feedback / Conducting reviews | Gaining Level 3 commit access | Checking in your own code to repo | Pushing someone else's code to repo | Mentoring a bug | Becoming a module owner or peer |
| Data source | Bugzilla | Bugzilla | Bugzilla | Bugzilla | Hg | LDAP | Bugzilla | Bugzilla | LDAP | Hg+Pushlog | Hg+Pushlog | Bugzilla | Despot |
| Recognition | Postcard and sticker set. |
Support
Onboarding conversion
| Functional Area | Conversion point #1 | Conversion point #2 |
|---|---|---|
| Support | Creating SUMO account | Engaging in SUMO activities |
| Data source | SUMO | SUMO |
Activity levels
Note: The exact definition of the levels can be found here
| Functional Area | Activity Level #1 | Activity Level #2 | Activity Level #3 | Activity Level #4 |
|---|---|---|---|---|
| Support | Creating SUMO account | 4 answers on forum/edit 1 article in KB/l10n 1 KB article | 10 answers on forum/edit 5 article in KB/l10n 5 KB article | 30 answers on forum/edit 5 article in KB/l10n 5 KB article |
| Data source | SUMO | SUMO | SUMO | SUMO |
Webdev
| Functional Area | #1 | #2 | #3 | #4 | #5 | #6 | #7 |
|---|---|---|---|---|---|---|---|
| Webdev | Fork a site repo | Submit a pull request | 1 pull request merged | 10 pull requests | 25 pull requests | 50 pull requests | 100 pull requests |
| Data source | Github | Github | Github | Github | Github | Github | Github |
| Recognition | Badge | Badge & sticker(s) | Badge & wristband | Badge & tote, beanie, or coffee mug | Badge & t-shirt or cap | Badge & moleskin notebook or hooded sweatshirt | Badge & Rickshaw Bag & Nomination to MozFest |
| 2012 Conversions* | ? (hundreds-thousands) | ? (hundreds) | 137 | 38 | 20 | 9 | 0 |
Creative
| Functional Area | #1 | #2 | #3 | #4 | #5 |
|---|---|---|---|---|---|
| Creative | Participate in 1 design challenge | Participate in 5 design challenges | Finalist in design challenge | Winner of design challenge | Assigned a design project |
| Data source | Flickr | Flickr | Bugzilla | ||
| Recognition | Email/Blog | Badge | Badge | Badge/Shirt | Badge/Invite to team event |
AMO (addons.mozilla.org)
| Functional Area | #1 | #2 | #3 | #4 | #5 | #6 | #7 |
|---|---|---|---|---|---|---|---|
| Add-ons User | Install an add-on | Create an account | Write a review | Create a collection and/or bg theme | Flag user reviews/become a theme reviewer | Join Featured Add-ons Board | |
| Add-ons Developer | Create an account | Submit an add-on | Update add-on | Join Featured Add-ons Board | Become reviewer | Reach Reviewer Level 1 Details | Reach Reviewer Level 4+ Details |
Other project areas
The conversion points for these project areas are still a work in progress and are not ready yet to be implemented into the Grow Mozilla dashboard.
| Functional Area | Conversion Point #1 | Conversion Point #2 | Conversion Point #3 | Conversion Point #4 | Conversion #5 | Conversion #6 | Conversion #7 | Conversion #8 | Conversion #9 | Conversion #10 | Conversion #11 |
|---|---|---|---|---|---|---|---|---|---|---|---|
| QA | Creating a Bugzilla Account | Find an engaging project | Confirming an unconfirmed bug | Verifying fixed bugs | File a bug | Finding regression ranges for bugs with mozregression | Associating crashes in Socorro with bugs | Bug triage | |||
| Bugmasters | Create a Bugzilla Account | Request more info from bug reporter | Add yourself to Mozillians | Join #bugmasters and introduce yourself | Find and mark a duplicate bug | Move an untriaged bug into a specific component | Add a reduced test case to a bug | Confirm an unconfirmed bug | |||
| Marketing | Contact us to get involved (contribute page, direct email, etc.) | # of responses sent | Sign up for Marketing Collective | Become a Marketing Collective member | |||||||
| L10n | Add name & info to their locale's wiki page as "Localizer-in-training." | Introduction on m.d.l10n newsgroup (or m.d.l10n.new-locales) | Creating a Bugzilla Account | Downloads Firefox Aurora for their locale. | See our background desc. here for more info. | ||||||
| Visual Design | Sign up for design mailing list | TBD | |||||||||
| Developer Documentation (system that has data on this) | Creating an account on MDN (MDN) | Making an edit to an MDN page (MDN) | Making a "significant" addition or update to an MDN page (MDN, based on "size" of edit?) | Participating in #devmo on IRC (IRC bot?) | Subscribing to dev-mdc (mailman) | Posting on dev-mdc (mailman) | Making multiple significant edits to MDN (MDN) | ||||
| Accessibility | TBD | ||||||||||
| Systems Administration | TBD | ||||||||||
| User Research | Conduct a cognitive walkthrough | Conduct a usability test | Propose a research project/plan that they are interested in | ||||||||
| Thunderbird | TBD | ||||||||||
| Dev Derby | Visit the Dev Derby | Understand the purpose/goals of the Derby | Like an entry submitted by another user | Create an MDN account | Comment on an entry submitted by another user | Submit an entry | Win a finalist spot | Win third place | Win second place | Win first place | Contribute even after winning first place |